Our Daily Bread Audience in United States

Our Daily Bread logo

Our Daily Bread has an estimated audience of 2,036,417 people in United States. 75.4% are female, 24.6% are male, average age 44.6. Top regions: Florida, Texas, California. Top brand affinities: Pillow, Whataburger, Ayrton Senna, Tierra Cali, UK garage.

The average Our Daily Bread fan in United States is 44.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Pillow, Whataburger, Ayrton Senna, with strongest over-indexing on Pillow (2.08× the country average). Demographically, the Our Daily Bread audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Our Daily Bread fans

Demographic split for Our Daily Bread audience in United States
MetricValue
Female75.4%
Male24.6%
Average age44.6
Estimated audience size2,036,417

Audience persona

The typical Our Daily Bread fan in United States is more female, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Our Daily Bread in United States
RegionReachAffinity
Florida147,9681.07×
Texas139,1190.79×
California122,6870.55×
Pennsylvania108,6201.58×
North Carolina105,5721.72×
Georgia104,7151.67×
New York91,1210.8×
Ohio85,9801.37×
Virginia85,2811.72×
Maryland75,7042.16×
Michigan69,0891.3×
South Carolina63,7132.08×
Illinois53,2130.78×
New Jersey48,7690.94×
Alabama47,1221.66×
Louisiana45,8631.75×
Tennessee42,7821.05×
Indiana40,7041.09×
Mississippi34,1802.04×
Arizona27,9510.67×
Washington26,7240.65×
Missouri25,8410.79×
Kentucky25,0280.98×
Wisconsin24,4670.8×
Oklahoma22,7171×
Minnesota22,2510.76×
Kansas18,0331.12×
Massachusetts17,6620.44×
Colorado17,6230.55×
Connecticut16,7970.82×
Arkansas15,9350.95×
Oregon15,8850.68×
West Virginia12,8191.35×
Hawaii12,6731.45×
Iowa11,8220.7×
Nevada8,7700.45×
Delaware8,1891.46×
Idaho7,7290.76×
Nebraska7,2040.71×
New Mexico6,6700.65×
Washington, District of Columbia6,3681.04×
New Hampshire4,9590.62×
Maine4,6160.63×
Montana4,5310.8×
South Dakota4,2700.91×
Rhode Island3,9390.61×
Utah3,0830.17×
Alaska3,0660.7×
North Dakota2,7100.65×
Wyoming1,9310.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Our Daily Bread audience
BrandAffinityCategory
Pillow2.08×Home & Garden
Whataburger1.57×Food & Beverages
Ayrton Senna4.95×Sports
Tierra Cali3.58×Travel & Leisure
UK garage2.31×Music & Radio
edureka15.22×Business & Career
Gary Clark, Jr.5.46×Music & Radio
Jack White1.82×Movies & TV
Layne Staley2.38×Music & Radio
New York Harbor4.03×Travel & Leisure
Sub Zero (Official)2.98×Literature
Brunello Cucinelli1.94×Fashion & Accessoires
Isometric exercise2.16×Sports
English literature1.67×Literature
Solo climbing1.65×Sports
Hattiesburg, Mississippi2.3×Travel & Leisure
International University of Business Agriculture and Technology2.35×Business & Career
Certified diabetes educator2.9×Business & Career
Houston County, Georgia5.96×Travel & Leisure
Cantù1.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Our Daily Bread audience
TraitClusterScore
SpiritualityBALANCE2
PatriotismCONSERVATISM1.91
Community OrientationOPEN1.56
Family OrientationCONSERVATISM1.38
MindfulnessBALANCE1.35
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Our Daily Bread
CountryShare
United States82.7%
United Kingdom3.4%
Canada2.6%

See Our Daily Bread audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Our Daily Bread have in United States?

Our Daily Bread has an estimated audience of 2,036,417 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Our Daily Bread fans?

75.4% of Our Daily Bread fans are female, 24.6% are male, with an average age of 44.6 years.

Which brands do Our Daily Bread fans like most?

Our Daily Bread fans show strongest brand affinity for Pillow (2.08×), Whataburger (1.57×), and Ayrton Senna (4.95×) over the country average.

Where do Our Daily Bread fans live in United States?

Our Daily Bread fans in United States are most concentrated in Florida (reach 147,968), Texas (reach 139,119), and California (reach 122,687). These three regions account for the largest share of the active audience.

What other brands do Our Daily Bread fans also like?

Beyond Our Daily Bread itself, the audience over-indexes on Whataburger (1.57×), Ayrton Senna (4.95×), Tierra Cali (3.58×), and UK garage (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Our Daily Bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.