Rascasse Audience Intelligence

Our Daily Bread Audience in United States

A data profile of the people who buy, follow and care about Our Daily Bread in United States — modelled from more than twelve digital signal sources. Our Daily Bread has an estimated audience of 2,061,768 people in United States.

#88among NGO / Political Party in United States#883in Politics & Society

The average Our Daily Bread fan in United States is 44.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Cyndi Lauper, Charli XCX, Irina Shayk, with strongest over-indexing on Cyndi Lauper (24.74× the country average).

Demographically, the Our Daily Bread audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Our Daily Bread fan in United States is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Cyndi Lauper.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Our Daily Bread profile in United States.

Audience size
2.1M
in United States
Gender
75.4%♀
24.6% male
Age
44.6
average years
Country rank
#13903
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Our Daily Bread fans

75.4% are female, 24.6% are male, average age 44.6.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Our Daily Bread audience in United States
MetricValue
Female75.4%
Male24.6%
Average age44.6
Estimated audience size2,061,768
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Our Daily Bread audience in United States
Age bracketShare%
16-1914%
20-2910%
30-3915%
40-4925%
50+35%
Fig. 04

Worldwide distribution

81.2%

of the worldwide Our Daily Bread audience comes from United States.

Worldwide audience distribution share by country for Our Daily Bread
CountryShare
United States81.2%
Canada4.2%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Our Daily Bread audience in United States is strongest.

Fig. 05

Top regions by affinity

Our Daily Bread fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~70K2.12×
02Mississippi~30K2.08×
03South Carolina~60K1.98×
04Louisiana~50K1.87×
05Virginia~80K1.67×
06Alabama~50K1.65×
07North Carolina~100K1.61×
08Delaware~9K1.59×
09Pennsylvania~100K1.58×
10Georgia~100K1.57×
11Ohio~90K1.43×
12Hawaii~10K1.40×
13West Virginia~10K1.36×
14Michigan~70K1.27×
15South Dakota~5K1.09×
16Tennessee~40K1.07×
17Kansas~20K1.07×
18Oklahoma~20K1.05×
19Florida~100K1.04×
20Indiana~40K1.04×
21Washington, District of Columbia~6K1.02×
22Kentucky~20K0.95×
23Arkansas~20K0.92×
24New Jersey~50K0.91×
25Wisconsin~30K0.86×
26Alaska~4K0.86×
27Connecticut~20K0.85×
28Montana~5K0.84×
29Idaho~8K0.80×
30Missouri~30K0.79×
31Texas~100K0.78×
32New York~90K0.76×
33Illinois~50K0.76×
34Iowa~10K0.76×
35Wyoming~2K0.76×
36Minnesota~20K0.75×
37Nebraska~7K0.72×
38North Dakota~3K0.72×
39Oregon~20K0.70×
40Maine~5K0.70×
41Rhode Island~5K0.70×
42New Mexico~7K0.68×
43Washington~30K0.65×
44New Hampshire~5K0.65×
45Arizona~30K0.64×
46Colorado~20K0.57×
47California~100K0.52×
48Nevada~9K0.43×
49Massachusetts~20K0.42×
50Utah~4K0.24×
Fig. 06

Affinity by region

Affinity by region — Our Daily Bread, United States
0.24×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Our Daily Bread audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Our Daily Bread audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires35.21×
02Cyndi LauperMusic & Radio24.74×
03Charli XCXMusic & Radio21.63×
04Old TestamentPolitics & Society10.70×
05New TestamentPolitics & Society8.03×
06Channing TatumMovies & TV7.16×
07Drudge ReportSports5.73×
08Microwave ovenHome & Garden4.23×
09HypermarketShopping3.81×
10QVCMovies & TV3.71×
11New York PostNews3.29×
12BiblePolitics & Society2.96×
13Catholic ChurchPolitics & Society2.81×
14NostalgiaHome & Garden2.78×
15Hardware storeHome & Garden2.72×
16Fox News ChannelMovies & TV2.62×
17Discount storesShopping2.57×
18ReligionBusiness & Career2.38×
19GeneticsKids & Family2.25×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Our Daily Bread audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Our Daily Bread audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.66×
SpiritualityBALANCE2.65×
Community OrientationOPEN2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Our Daily Bread audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
ExtroversionTHRILL0.78×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Our Daily Bread have in United States?

Our Daily Bread has an estimated audience of 2,061,768 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Our Daily Bread fans?

75.4% of Our Daily Bread fans are female, 24.6% are male, with an average age of 44.6 years.

03

Which brands do Our Daily Bread fans like most?

Our Daily Bread fans show strongest brand affinity for Cyndi Lauper (24.74×), Charli XCX (21.63×), and Irina Shayk (35.21×) over the country average.

04

Where do Our Daily Bread fans live in United States?

Our Daily Bread fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Our Daily Bread fans also like?

Beyond Our Daily Bread itself, the audience over-indexes on Charli XCX (21.63×), Irina Shayk (35.21×), New Testament (8.03×), and Drudge Report (5.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Our Daily Bread audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Our Daily Bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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