Our Daily Bread Audience in United States

Our Daily Bread logo

Our Daily Bread has an estimated audience of 2,036,417 people in United States. 75.4% are female, 24.6% are male, average age 44.6. Top regions: Florida, Texas, California. Top brand affinities: Charli XCX, Irina Shayk, Cyndi Lauper, Drudge Report, Fox News Channel.

The average Our Daily Bread fan in United States is 44.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Charli XCX, Irina Shayk, Cyndi Lauper, with strongest over-indexing on Charli XCX (31.78× the country average). Demographically, the Our Daily Bread audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Our Daily Bread fans

Demographic split for Our Daily Bread audience in United States
MetricValue
Female75.4%
Male24.6%
Average age44.6
Estimated audience size2,036,417

Audience persona

The typical Our Daily Bread fan in United States is more female, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Our Daily Bread in United States
RegionReachAffinity
Florida147,9681.07×
Texas139,1190.79×
California122,6870.55×
Pennsylvania108,6201.58×
North Carolina105,5721.72×
Georgia104,7151.67×
New York91,1210.8×
Ohio85,9801.37×
Virginia85,2811.72×
Maryland75,7042.16×
Michigan69,0891.3×
South Carolina63,7132.08×
Illinois53,2130.78×
New Jersey48,7690.94×
Alabama47,1221.66×
Louisiana45,8631.75×
Tennessee42,7821.05×
Indiana40,7041.09×
Mississippi34,1802.04×
Arizona27,9510.67×
Washington26,7240.65×
Missouri25,8410.79×
Kentucky25,0280.98×
Wisconsin24,4670.8×
Oklahoma22,7171×
Minnesota22,2510.76×
Kansas18,0331.12×
Massachusetts17,6620.44×
Colorado17,6230.55×
Connecticut16,7970.82×
Arkansas15,9350.95×
Oregon15,8850.68×
West Virginia12,8191.35×
Hawaii12,6731.45×
Iowa11,8220.7×
Nevada8,7700.45×
Delaware8,1891.46×
Idaho7,7290.76×
Nebraska7,2040.71×
New Mexico6,6700.65×
Washington, District of Columbia6,3681.04×
New Hampshire4,9590.62×
Maine4,6160.63×
Montana4,5310.8×
South Dakota4,2700.91×
Rhode Island3,9390.61×
Utah3,0830.17×
Alaska3,0660.7×
North Dakota2,7100.65×
Wyoming1,9310.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Our Daily Bread audience
BrandAffinityCategory
Charli XCX31.78×Music & Radio
Irina Shayk43.19×Fashion & Accessoires
Cyndi Lauper18.85×Music & Radio
Drudge Report5.96×Sports
Fox News Channel2.15×Movies & TV
New Testament5.88×Politics & Society
Religion1.95×Business & Career
Dollar General2.18×Shopping
Real property2.96×Home & Garden
Bible2.68×Politics & Society
Texas Roadhouse2.05×Food & Beverages
Dollar Tree1.93×Shopping
J. C. Penney2.38×Shopping
Channing Tatum5.46×Movies & TV
New York Post2.96×News
Non-fiction books3.29×Literature
Kroger1.85×Food & Beverages
Bachelor of Business Administration15.22×Business & Career
IHOP2.3×Food & Beverages
QVC2.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Our Daily Bread audience
TraitClusterScore
SpiritualityBALANCE2
PatriotismCONSERVATISM1.91
Community OrientationOPEN1.56
Family OrientationCONSERVATISM1.38
MindfulnessBALANCE1.35
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Our Daily Bread
CountryShare
United States82.7%
United Kingdom3.4%
Canada2.6%

See Our Daily Bread audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Our Daily Bread have in United States?

Our Daily Bread has an estimated audience of 2,036,417 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Our Daily Bread fans?

75.4% of Our Daily Bread fans are female, 24.6% are male, with an average age of 44.6 years.

Which brands do Our Daily Bread fans like most?

Our Daily Bread fans show strongest brand affinity for Charli XCX (31.78×), Irina Shayk (43.19×), and Cyndi Lauper (18.85×) over the country average.

Where do Our Daily Bread fans live in United States?

Our Daily Bread fans in United States are most concentrated in Florida (reach 147,968), Texas (reach 139,119), and California (reach 122,687). These three regions account for the largest share of the active audience.

What other brands do Our Daily Bread fans also like?

Beyond Our Daily Bread itself, the audience over-indexes on Irina Shayk (43.19×), Cyndi Lauper (18.85×), Drudge Report (5.96×), and Fox News Channel (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Our Daily Bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.