A data profile of the people who buy, follow and care about Our Lady of Guadalupe in United States — modelled from more than twelve digital signal sources. Our Lady of Guadalupe has an estimated audience of 1,618,889 people in United States.
The average Our Lady of Guadalupe fan in United States is 40.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Milwaukee Brewers, Detroit Tigers, Catholic Church, with strongest over-indexing on Milwaukee Brewers (8.99× the country average).
Demographically, the Our Lady of Guadalupe audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Our Lady of Guadalupe fan in United States is more female, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Milwaukee Brewers.
The key figures that characterise the Our Lady of Guadalupe profile in United States.
61.0% are female, 39.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.5 |
| Estimated audience size | 1,618,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 19% |
Where the Our Lady of Guadalupe audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~50K | 6.03× | |
| 02 | Kansas | ~20K | 1.85× | |
| 03 | Texas | ~200K | 1.76× | |
| 04 | Nebraska | ~10K | 1.69× | |
| 05 | California | ~300K | 1.56× | |
| 06 | Louisiana | ~30K | 1.43× | |
| 07 | Missouri | ~40K | 1.36× | |
| 08 | Alaska | ~5K | 1.36× | |
| 09 | South Dakota | ~5K | 1.23× | |
| 10 | Illinois | ~60K | 1.20× | |
| 11 | Arizona | ~40K | 1.19× | |
| 12 | Colorado | ~30K | 1.18× | |
| 13 | Indiana | ~30K | 1.13× | |
| 14 | Wisconsin | ~30K | 1.11× | |
| 15 | Minnesota | ~20K | 1.05× | |
| 16 | North Dakota | ~3K | 1.04× | |
| 17 | Pennsylvania | ~50K | 1.00× | |
| 18 | Iowa | ~10K | 0.97× | |
| 19 | Ohio | ~40K | 0.88× | |
| 20 | Oklahoma | ~20K | 0.87× | |
| 21 | Washington | ~30K | 0.84× | |
| 22 | Montana | ~4K | 0.84× | |
| 23 | Florida | ~90K | 0.81× | |
| 24 | Rhode Island | ~4K | 0.81× | |
| 25 | Delaware | ~4K | 0.81× | |
| 26 | New Jersey | ~30K | 0.79× | |
| 27 | Connecticut | ~10K | 0.79× | |
| 28 | Idaho | ~6K | 0.77× | |
| 29 | Washington, District of Columbia | ~4K | 0.77× | |
| 30 | Michigan | ~30K | 0.76× | |
| 31 | Oregon | ~10K | 0.75× | |
| 32 | Kentucky | ~10K | 0.74× | |
| 33 | New York | ~70K | 0.73× | |
| 34 | Vermont | ~2K | 0.73× | |
| 35 | Nevada | ~10K | 0.72× | |
| 36 | Massachusetts | ~20K | 0.70× | |
| 37 | New Hampshire | ~4K | 0.69× | |
| 38 | Alabama | ~20K | 0.68× | |
| 39 | Virginia | ~30K | 0.65× | |
| 40 | Maryland | ~20K | 0.65× | |
| 41 | Hawaii | ~5K | 0.65× | |
| 42 | Arkansas | ~9K | 0.64× | |
| 43 | North Carolina | ~30K | 0.62× | |
| 44 | Tennessee | ~20K | 0.62× | |
| 45 | Utah | ~9K | 0.62× | |
| 46 | West Virginia | ~5K | 0.60× | |
| 47 | Maine | ~3K | 0.59× | |
| 48 | South Carolina | ~10K | 0.56× | |
| 49 | Mississippi | ~8K | 0.56× | |
| 50 | Georgia | ~30K | 0.52× |
The strongest cross-interests of the Our Lady of Guadalupe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scott Hahn | Politics & Society | 48.75× | ||
| 02 | FIFA Club World Cup | Sports | 14.31× | ||
| 03 | Lyric poetry | Literature | 14.00× | ||
| 04 | Santos FC | Sports | 10.85× | ||
| 05 | St. Peter's Basilica | Travel & Leisure | 10.54× | ||
| 06 | El País | News | 9.76× | ||
| 07 | Atlético Madrid | Sports | 9.68× | ||
| 08 | Milwaukee Brewers | Sports | 8.99× | ||
| 09 | San Diego Padres | Sports | 7.74× | ||
| 10 | Saw (franchise) | Movies & TV | 7.69× | ||
| 11 | Colorado Rockies | Sports | 7.37× | ||
| 12 | Pittsburgh Pirates | Sports | 7.10× | ||
| 13 | Web server | Technology & Electronics | 6.26× | ||
| 14 | Detroit Tigers | Sports | 5.72× | ||
| 15 | Catholic Church | Politics & Society | 5.37× | ||
| 16 | Liga MX | Sports | 3.80× | ||
| 17 | Spanish language | Politics & Society | 3.74× | ||
| 18 | Las Vegas | Travel & Leisure | 3.23× | ||
| 19 | Real Madrid C.F. | Sports | 2.48× | ||
| 20 | Walgreens | Shopping | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 5.37× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Urban Lifestyle | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.23× | |
| Design Affinity | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.76× |
Our Lady of Guadalupe has an estimated audience of 1,618,889 people in United States, concentrated in California and Texas.
61.0% of Our Lady of Guadalupe fans are female, 39.0% are male, with an average age of 40.5 years.
Our Lady of Guadalupe fans show strongest brand affinity for Milwaukee Brewers (8.99×), Detroit Tigers (5.72×), and Catholic Church (5.37×) over the country average.
Our Lady of Guadalupe fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Our Lady of Guadalupe itself, the audience over-indexes on Detroit Tigers (5.72×), Catholic Church (5.37×), Pittsburgh Pirates (7.1×), and FIFA Club World Cup (14.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Our Lady of Guadalupe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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