Rascasse Audience Intelligence

P1Harmony Audience in United States

A data profile of the people who buy, follow and care about P1Harmony in United States — modelled from more than twelve digital signal sources. P1Harmony has an estimated audience of 699,852 people in United States.

#15among K-pop in United States#7039among Person in United States#4056in Music & Radio

The average P1Harmony fan in United States is 28.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BTS, Group buying, Boy band, with strongest over-indexing on BTS (22.22× the country average).

Demographically, the P1Harmony audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical P1Harmony fan in United States is more female, around 28.8 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the P1Harmony profile in United States.

Audience size
700K
in United States
Gender
59.3%♀
40.7% male
Age
28.8
average years
Country rank
#29918
Person in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of P1Harmony fans

59.3% are female, 40.7% are male, average age 28.8.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for P1Harmony audience in United States
MetricValue
Female59.3%
Male40.7%
Average age28.8
Estimated audience size699,852
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the P1Harmony audience in United States
Age bracketShare%
16-1950%
20-2921%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

32.5%

of the worldwide P1Harmony audience comes from United States.

Worldwide audience distribution share by country for P1Harmony
CountryShare
United States32.5%
Japan17.9%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the P1Harmony audience in United States is strongest.

Fig. 05

Top regions by affinity

P1Harmony fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.64×
02Georgia~30K1.55×
03California~100K1.45×
04Virginia~20K1.37×
05Arkansas~7K1.28×
06North Carolina~30K1.27×
07Oklahoma~10K1.26×
08South Carolina~10K1.18×
09Maryland~10K1.15×
10Illinois~30K1.14×
11Alabama~10K1.14×
12Kentucky~10K1.14×
13Hawaii~3K1.13×
14Indiana~10K1.12×
15Mississippi~6K1.09×
16Louisiana~10K1.08×
17New Mexico~4K1.08×
18Washington~10K1.07×
19Delaware~2K1.07×
20Arizona~10K1.05×
21Nevada~7K1.05×
22Tennessee~10K1.02×
23Florida~50K1.00×
24New Jersey~20K0.99×
25Utah~6K0.98×
26Kansas~5K0.98×
27Wisconsin~10K0.97×
28Pennsylvania~20K0.96×
29West Virginia~3K0.95×
30Michigan~20K0.94×
31Missouri~10K0.94×
32Oregon~7K0.94×
33Connecticut~6K0.93×
34Ohio~20K0.92×
35Minnesota~9K0.92×
36Rhode Island~2K0.91×
37New York~30K0.90×
38South Dakota~1K0.90×
39Idaho~3K0.89×
40Nebraska~3K0.89×
41Iowa~5K0.87×
42Alaska~1K0.87×
43Washington, District of Columbia~2K0.86×
44North Dakota~1K0.86×
45Vermont<1K0.81×
46New Hampshire~2K0.78×
47Maine~2K0.78×
48Massachusetts~10K0.77×
49Colorado~8K0.76×
50Montana~1K0.76×
Fig. 06

Affinity by region

Affinity by region — P1Harmony, United States
0.76×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the P1Harmony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for P1Harmony audience
#·InterestCategoryAffinity×
01Monsta XMusic & Radio29.39×
02BTSMusic & Radio22.22×
03Group buyingShopping20.38×
04Mercedes AMG Petronas F1Sports19.97×
05Boy bandMusic & Radio16.44×
06IU (singer)Music & Radio14.89×
07AllkpopMusic & Radio13.24×
08Park Ji-minMusic & Radio12.71×
09International educationBusiness & Career11.89×
10RakutenShopping9.92×
11MalaysiaTravel & Leisure9.23×
12COSShopping8.73×
13Anime and manga fandomLiterature6.24×
147-ElevenShopping4.96×
15Spirit HalloweenKids & Family3.68×
16Millie Bobby BrownMovies & TV3.62×
17MangaLiterature3.53×
18ComicsLiterature2.65×
19SupermanMovies & TV2.14×
20Do it yourself (DIY)Home & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the P1Harmony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by P1Harmony audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Pet OwnershipJOY1.54×
MindfulnessBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by P1Harmony audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
Need for SecurityCONSERVATISM0.79×
Career OrientationPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does P1Harmony have in United States?

P1Harmony has an estimated audience of 699,852 people in United States, concentrated in California and Texas.

02

What is the gender split and age of P1Harmony fans?

59.3% of P1Harmony fans are female, 40.7% are male, with an average age of 28.8 years.

03

Which brands do P1Harmony fans like most?

P1Harmony fans show strongest brand affinity for BTS (22.22×), Group buying (20.38×), and Boy band (16.44×) over the country average.

04

Where do P1Harmony fans live in United States?

P1Harmony fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do P1Harmony fans also like?

Beyond P1Harmony itself, the audience over-indexes on Group buying (20.38×), Boy band (16.44×), Anime and manga fandom (6.24×), and 7-Eleven (4.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More K-pop audiences in United States

See P1Harmony audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for P1Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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