P1Harmony Audience in United States
P1Harmony has an estimated audience of 651,310 people in United States. 73.2% are female, 26.8% are male, average age 27.5. Top brand affinities: Combat sport, Edvard Grieg, Bank account, Natural rubber, Home equity.
Top brand affinities include Combat sport, Edvard Grieg, Bank account, with strongest over-indexing on Combat sport (2.58× the country average). Demographically, the P1Harmony audience skews more female with an average age of 27.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of P1Harmony fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 27.5 |
| Estimated audience size | 651,310 |
Audience persona
The typical P1Harmony fan in United States is more female, around 27.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.58× | Sports |
| Edvard Grieg | 38.61× | Literature |
| Bank account | 3.23× | Business & Career |
| Natural rubber | 2.47× | Cars & Mobility |
| Home equity | 2.19× | Home & Garden |
| JDSU | 3.04× | Business & Career |
| Nuts (film) | 5.6× | Movies & TV |
| UK garage | 5.21× | Music & Radio |
| Urban Outfitters | 1.59× | Shopping |
| Grinch | 3.15× | Movies & TV |
| Home staging | 3.78× | Home & Garden |
| Staycation | 2.36× | Home & Garden |
| Historic site | 2.95× | Arts & Culture |
| Elsword | 9.37× | Games |
| La Jolla | 5.07× | Travel & Leisure |
| 9NEWS (KUSA) | 2.67× | Movies & TV |
| Vocal harmony | 2.39× | Music & Radio |
| Mothercare | 1.71× | Kids & Family |
| Joshua Jackson | 2.38× | Movies & TV |
| Goop | 2.75× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.04 |
| Early Adopter Mentality | POWER | 1.29 |
| Sustainability | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Japan | 18.3% |
| Brazil | 9.1% |
See P1Harmony audiences in other countries
More K-pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for P1Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.