Packed lunch Audience in United States

Packed lunch has an estimated audience of 2,140,238 people in United States. 62.7% are female, 37.3% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Enterprise Rent-A-Car, Google Maps, Indeed.com, Capital One, Instant noodle.

The average Packed lunch fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Enterprise Rent-A-Car, Google Maps, Indeed.com, with strongest over-indexing on Enterprise Rent-A-Car (9.11× the country average). Demographically, the Packed lunch audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Packed lunch fans

Demographic split for Packed lunch audience in United States
MetricValue
Female62.7%
Male37.3%
Average age40.6
Estimated audience size2,140,238

Audience persona

The typical Packed lunch fan in United States is more female, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Packed lunch in United States
RegionReachAffinity
California187,4160.8×
Texas117,9540.64×
New York88,3780.74×
Ohio87,7531.33×
Florida78,5330.54×
Pennsylvania76,4331.06×
Virginia52,8441.01×
North Carolina46,8840.73×
Illinois45,1650.63×
Michigan40,8730.73×
Massachusetts38,7710.92×
Indiana36,5120.93×
Georgia36,0810.55×
Washington35,0950.82×
Maryland34,3220.93×
New Jersey34,2390.63×
Arizona29,9400.69×
Kentucky29,2361.09×
Tennessee25,1630.59×
Colorado24,7040.73×
Minnesota24,2160.79×
Missouri23,5740.68×
South Carolina21,4140.67×
Oregon19,3220.79×
Wisconsin18,3350.57×
Utah16,9910.89×
Alabama16,0360.54×
Nevada15,0550.73×
Mississippi14,8170.84×
Louisiana14,1880.51×
Iowa14,0260.8×
Oklahoma13,8630.58×
Arkansas13,1630.75×
Kansas13,0370.77×
Connecticut11,3700.53×
Idaho11,2961.05×
West Virginia11,2911.13×
Alaska11,2682.46×
Nebraska10,6290.99×
Hawaii9,9601.08×
Montana9,8231.65×
New Mexico9,8180.91×
South Dakota9,6951.96×
North Dakota9,4402.15×
New Hampshire9,3031.1×
Wyoming9,1342.88×
Rhode Island8,9841.32×
Maine8,9781.17×
Vermont8,8362.35×
Delaware8,0451.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Packed lunch audience
BrandAffinityCategory
Enterprise Rent-A-Car9.11×Cars & Mobility
Google Maps5.25×Internet & Social Media
Indeed.com5.12×Business & Career
Capital One4.63×Business & Career
Instant noodle31.31×Food & Beverages
Circle K6.44×Shopping
Khan Academy7.6×Business & Career
Google News4.73×News
Apple Store5.69×Shopping
Jollibee7.61×Food & Beverages
Online food ordering4.84×Food & Beverages
Pressure cooking7.91×Home & Garden
Livemusic3.29×Music & Radio
Lunch2.95×Food & Beverages
Texas Roadhouse2.42×Food & Beverages
Alamo Rent a Car11.77×Cars & Mobility
Local food3×Food & Beverages
AccuWeather3.74×Home & Garden
Dakota Johnson5.56×Movies & TV
Alexandra Daddario5.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Packed lunch audience
TraitClusterScore
Luxury OrientationPREMIUM1.73
Convenience OrientationPREMIUM1.7
IndulgenceJOY1.58
Design AffinityPREMIUM1.55
Urban LifestyleOPEN1.44
LGBTQ+ IdentityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Packed lunch
CountryShare
United States49.4%
United Kingdom6.3%
Italy4.4%

See Packed lunch audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Packed lunch have in United States?

Packed lunch has an estimated audience of 2,140,238 people in United States, concentrated in California and Texas.

What is the gender split and age of Packed lunch fans?

62.7% of Packed lunch fans are female, 37.3% are male, with an average age of 40.6 years.

Which brands do Packed lunch fans like most?

Packed lunch fans show strongest brand affinity for Enterprise Rent-A-Car (9.11×), Google Maps (5.25×), and Indeed.com (5.12×) over the country average.

Where do Packed lunch fans live in United States?

Packed lunch fans in United States are most concentrated in California (reach 187,416), Texas (reach 117,954), and New York (reach 88,378). These three regions account for the largest share of the active audience.

What other brands do Packed lunch fans also like?

Beyond Packed lunch itself, the audience over-indexes on Google Maps (5.25×), Indeed.com (5.12×), Capital One (4.63×), and Instant noodle (31.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Packed lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.