Rascasse Audience Intelligence

Packed lunch Audience in United States

A data profile of the people who buy, follow and care about Packed lunch in United States — modelled from more than twelve digital signal sources. Packed lunch has an estimated audience of 2,140,238 people in United States.

#6106among Topic in United States#823in Food & Beverages

The average Packed lunch fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Instant noodle, FedEx, Trader Joe's, with strongest over-indexing on Instant noodle (32.28× the country average).

Demographically, the Packed lunch audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Packed lunch fan in United States is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Instant noodle.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Packed lunch profile in United States.

Audience size
2.1M
in United States
Gender
62.7%♀
37.3% male
Age
40.6
average years
Country rank
#13518
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Packed lunch fans

62.7% are female, 37.3% are male, average age 40.6.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Packed lunch audience in United States
MetricValue
Female62.7%
Male37.3%
Average age40.6
Estimated audience size2,140,238
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Packed lunch audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

49.4%

of the worldwide Packed lunch audience comes from United States.

Worldwide audience distribution share by country for Packed lunch
CountryShare
United States49.4%
United Kingdom6.3%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Packed lunch audience in United States is strongest.

Fig. 05

Top regions by affinity

Packed lunch fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~90K1.34×
02Alaska~6K1.24×
03North Dakota~5K1.22×
04Vermont~4K1.19×
05South Dakota~6K1.18×
06Montana~7K1.13×
07West Virginia~10K1.08×
08Rhode Island~7K1.07×
09Pennsylvania~80K1.06×
10Delaware~6K1.05×
11Virginia~50K1.03×
12Indiana~40K1.03×
13New Hampshire~9K1.03×
14Maine~8K1.03×
15Idaho~10K1.01×
16Hawaii~9K1.01×
17Kentucky~30K1.00×
18Nebraska~10K0.99×
19Washington, District of Columbia~6K0.98×
20New Mexico~10K0.97×
21Iowa~20K0.96×
22Mississippi~20K0.96×
23Kansas~20K0.96×
24Maryland~40K0.95×
25Arkansas~20K0.95×
26Massachusetts~40K0.94×
27Utah~20K0.94×
28Minnesota~30K0.92×
29Oregon~20K0.92×
30Connecticut~20K0.92×
31Missouri~30K0.91×
32Nevada~20K0.91×
33Wisconsin~30K0.90×
34Oklahoma~20K0.90×
35Washington~40K0.89×
36Colorado~30K0.89×
37Louisiana~20K0.89×
38North Carolina~60K0.88×
39Michigan~50K0.88×
40South Carolina~30K0.88×
41Alabama~30K0.87×
42Tennessee~40K0.86×
43New Jersey~50K0.85×
44Arizona~40K0.84×
45Illinois~60K0.83×
46New York~100K0.82×
47California~200K0.80×
48Georgia~50K0.79×
49Texas~100K0.72×
50Florida~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Packed lunch, United States
0.69×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Packed lunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Packed lunch audience
#·InterestCategoryAffinity×
01Instant noodleFood & Beverages32.28×
02Costa CoffeeFood & Beverages20.00×
03Pressure cookingHome & Garden8.85×
04FedExBusiness & Career4.89×
05LotteryGames4.85×
06Baby foodKids & Family4.32×
07Sustainable energyHome & Garden4.28×
08QVCMovies & TV4.09×
09Renewable energyBusiness & Career3.73×
10Trader Joe'sShopping3.47×
11McDonald'sFood & Beverages3.23×
12Pizza HutFood & Beverages3.23×
13Discount storesShopping3.18×
14SubwayFood & Beverages3.16×
15Domino's PizzaFood & Beverages2.75×
16Mortgage loansBusiness & Career2.73×
17Shopping mallsShopping2.38×
18StarbucksFood & Beverages2.29×
19PinterestInternet & Social Media2.26×
20Organic foodFood & Beverages2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Packed lunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Packed lunch audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.44×
Family OrientationCONSERVATISM2.31×
IndulgenceJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Packed lunch audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.63×
TraditionCONSERVATISM0.70×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Packed lunch have in United States?

Packed lunch has an estimated audience of 2,140,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Packed lunch fans?

62.7% of Packed lunch fans are female, 37.3% are male, with an average age of 40.6 years.

03

Which brands do Packed lunch fans like most?

Packed lunch fans show strongest brand affinity for Instant noodle (32.28×), FedEx (4.89×), and Trader Joe's (3.47×) over the country average.

04

Where do Packed lunch fans live in United States?

Packed lunch fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Packed lunch fans also like?

Beyond Packed lunch itself, the audience over-indexes on FedEx (4.89×), Trader Joe's (3.47×), McDonald's (3.23×), and Pizza Hut (3.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Packed lunch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Packed lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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