Paintball equipment Audience in United States

Paintball equipment logo

Paintball equipment has an estimated audience of 678,256 people in United States. 20.7% are female, 79.3% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Monogram, One Day International, Nationality, Keiser University.

The average Paintball equipment fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Monogram, One Day International, with strongest over-indexing on Urban Outfitters (413.06× the country average). Demographically, the Paintball equipment audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Paintball equipment fans

Demographic split for Paintball equipment audience in United States
MetricValue
Female20.7%
Male79.3%
Average age38.0
Estimated audience size678,256

Audience persona

The typical Paintball equipment fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Paintball equipment in United States
RegionReachAffinity
California43,6230.58×
Texas39,5410.68×
Florida29,0730.63×
New York21,5860.57×
Illinois17,6510.78×
Pennsylvania16,8120.74×
North Carolina16,4530.81×
New Jersey15,5450.9×
Ohio12,6860.61×
Virginia10,8430.66×
Georgia10,7920.52×
Michigan10,5240.59×
Missouri10,5030.96×
Massachusetts10,1830.76×
South Carolina9,3730.92×
Maryland9,3500.8×
Indiana9,1330.74×
Tennessee7,9660.59×
Arizona7,0570.51×
Colorado6,7580.63×
Alabama6,7570.71×
Louisiana6,6540.76×
Washington6,3250.46×
Oklahoma6,1770.82×
Mississippi6,1231.1×
Kentucky5,4390.64×
Kansas5,4211.01×
Connecticut4,9770.73×
Wisconsin4,9720.49×
Minnesota4,6760.48×
Arkansas4,6540.83×
Nebraska4,4861.32×
Utah4,3650.72×
Iowa4,3340.78×
Oregon4,1480.53×
New Hampshire4,0721.52×
West Virginia4,0161.27×
Alaska3,6992.55×
Idaho3,4231.01×
Hawaii3,2701.12×
Montana3,2251.71×
Nevada3,2130.49×
South Dakota3,1832.03×
North Dakota3,0992.22×
Wyoming2,9992.98×
New Mexico2,9750.87×
Rhode Island2,9491.37×
Maine2,9471.21×
Vermont2,9012.44×
Delaware2,8611.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paintball equipment audience
BrandAffinityCategory
Urban Outfitters413.06×Shopping
Monogram120.31×Home & Garden
One Day International44.56×Sports
Nationality2.73×Politics & Society
Keiser University15.73×Business & Career
Home staging5.47×Home & Garden
Nebraska Cornhuskers football3.22×Sports
3D printing1.89×Technology & Electronics
Jaws3.96×Movies & TV
N1 road (South Africa)2.9×Travel & Leisure
Nebraska1.87×Travel & Leisure
Grammarly3.03×Business & Career
Comayagua14.84×Travel & Leisure
Bridget Jones: The Edge of Reason13.16×Movies & TV
JDSU1.93×Business & Career
Notre Dame Fighting Irish football3.08×Sports
Acoustic music2.74×Music & Radio
nbc chicago3.16×Movies & TV
ABC 7 Chicago2.42×Movies & TV
Jesse Plemons1.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paintball equipment audience
TraitClusterScore
PatriotismCONSERVATISM156.74
Risk AppetiteTHRILL1.95
Family OrientationCONSERVATISM1.52
Early Adopter MentalityPOWER1.44
Sports ActivityPOWER1.29
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Paintball equipment
CountryShare
United States31.1%
France10.0%
Germany6.8%

See Paintball equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Paintball equipment have in United States?

Paintball equipment has an estimated audience of 678,256 people in United States, concentrated in California and Texas.

What is the gender split and age of Paintball equipment fans?

20.7% of Paintball equipment fans are female, 79.3% are male, with an average age of 38.0 years.

Which brands do Paintball equipment fans like most?

Paintball equipment fans show strongest brand affinity for Urban Outfitters (413.06×), Monogram (120.31×), and One Day International (44.56×) over the country average.

Where do Paintball equipment fans live in United States?

Paintball equipment fans in United States are most concentrated in California (reach 43,623), Texas (reach 39,541), and Florida (reach 29,073). These three regions account for the largest share of the active audience.

What other brands do Paintball equipment fans also like?

Beyond Paintball equipment itself, the audience over-indexes on Monogram (120.31×), One Day International (44.56×), Nationality (2.73×), and Keiser University (15.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paintball equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.