Rascasse Audience Intelligence

Paintball equipment Audience in United States

A data profile of the people who buy, follow and care about Paintball equipment in United States — modelled from more than twelve digital signal sources. Paintball equipment has an estimated audience of 678,256 people in United States.

#10168among Topic in United States#2902in Sports

The average Paintball equipment fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bundeswehr, Public security, Altar'd State, with strongest over-indexing on Bundeswehr (460.3× the country average).

Demographically, the Paintball equipment audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paintball equipment fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Bundeswehr.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paintball equipment profile in United States.

Audience size
678K
in United States
Gender
20.7%♀
79.3% male
Age
38.0
average years
Country rank
#30489
Topic in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paintball equipment fans

20.7% are female, 79.3% are male, average age 38.0.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for Paintball equipment audience in United States
MetricValue
Female20.7%
Male79.3%
Average age38.0
Estimated audience size678,256
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Paintball equipment audience in United States
Age bracketShare%
16-1917%
20-2925%
30-3923%
40-4920%
50+15%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Paintball equipment audience comes from United States.

Worldwide audience distribution share by country for Paintball equipment
CountryShare
United States31.1%
France10.0%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paintball equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Paintball equipment fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.25×
02Vermont~1K1.22×
03North Dakota~2K1.19×
04South Dakota~2K1.17×
05New Hampshire~3K1.12×
06Montana~2K1.11×
07Hawaii~3K1.08×
08Delaware~2K1.06×
09West Virginia~3K1.04×
10Maine~3K1.04×
11Rhode Island~2K1.04×
12Nebraska~4K1.03×
13Washington, District of Columbia~2K1.03×
14Missouri~10K1.01×
15Kansas~5K1.01×
16Mississippi~6K1.00×
17Idaho~3K1.00×
18Louisiana~8K0.97×
19New Mexico~3K0.97×
20Indiana~10K0.96×
21Arkansas~5K0.96×
22South Carolina~10K0.95×
23Oklahoma~7K0.95×
24Pennsylvania~20K0.94×
25Alabama~9K0.94×
26Iowa~5K0.93×
27California~70K0.92×
28North Carolina~20K0.92×
29New Jersey~20K0.92×
30Kentucky~8K0.92×
31Connecticut~6K0.92×
32Utah~6K0.92×
33Maryland~10K0.91×
34Nevada~6K0.91×
35Illinois~20K0.90×
36Wisconsin~9K0.90×
37Texas~50K0.89×
38Tennessee~10K0.88×
39Oregon~7K0.88×
40Arizona~10K0.87×
41Massachusetts~10K0.87×
42Colorado~9K0.87×
43Florida~40K0.86×
44Virginia~10K0.86×
45Michigan~20K0.85×
46Minnesota~8K0.85×
47Ohio~20K0.84×
48Georgia~20K0.81×
49Washington~10K0.81×
50New York~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Paintball equipment, United States
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paintball equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paintball equipment audience
#·InterestCategoryAffinity×
01BundeswehrPolitics & Society460.30×
02Australian ArmyPolitics & Society103.64×
03Costa del SolTravel & Leisure45.25×
04Military servicePolitics & Society19.59×
05Public securityPolitics & Society16.78×
06Shipley Do-NutsFood & Beverages16.67×
07Duluth Trading CompanyBusiness & Career15.00×
08Altar'd StateShopping13.85×
09Donnie DarkoMovies & TV7.84×
10CarcareCars & Mobility6.17×
11Nothing Bundt CakesFood & Beverages6.02×
12Antique carCars & Mobility5.55×
13Auto showCars & Mobility4.93×
14Motorcycle helmetCars & Mobility4.36×
15Extreme sportSports3.87×
16Discount TireShopping3.78×
17Bass guitarMusic & Radio2.78×
18Planet FitnessSports2.51×
19AutoZoneCars & Mobility2.34×
20Donald TrumpPolitics & Society1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paintball equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paintball equipment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM194.51×
Risk AppetiteTHRILL2.04×
Family OrientationCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paintball equipment audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
CreativityOPEN0.65×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paintball equipment have in United States?

Paintball equipment has an estimated audience of 678,256 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paintball equipment fans?

20.7% of Paintball equipment fans are female, 79.3% are male, with an average age of 38.0 years.

03

Which brands do Paintball equipment fans like most?

Paintball equipment fans show strongest brand affinity for Bundeswehr (460.3×), Public security (16.78×), and Altar'd State (13.85×) over the country average.

04

Where do Paintball equipment fans live in United States?

Paintball equipment fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Paintball equipment fans also like?

Beyond Paintball equipment itself, the audience over-indexes on Public security (16.78×), Altar'd State (13.85×), Duluth Trading Company (15×), and Australian Army (103.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Paintball equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paintball equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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