Rascasse Audience Intelligence

Palworld Audience in United States

A data profile of the people who buy, follow and care about Palworld in United States — modelled from more than twelve digital signal sources. Palworld has an estimated audience of 1,340,585 people in United States.

#126among Video game in United States#204among Video / Board Game in United States#409in Games

The average Palworld fan in United States is 29.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon, Mobile game, Anime and manga fandom, with strongest over-indexing on Pokémon (12× the country average).

Demographically, the Palworld audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palworld fan in United States is more male, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pokémon.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palworld profile in United States.

Audience size
1.3M
in United States
Gender
34.9%♀
65.1% male
Age
29.4
average years
Country rank
#19276
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palworld fans

34.9% are female, 65.1% are male, average age 29.4.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Palworld audience in United States
MetricValue
Female34.9%
Male65.1%
Average age29.4
Estimated audience size1,340,585
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Palworld audience in United States
Age bracketShare%
16-1946%
20-2925%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Palworld audience comes from United States.

Worldwide audience distribution share by country for Palworld
CountryShare
United States27.4%
Germany9.2%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palworld audience in United States is strongest.

Fig. 05

Top regions by affinity

Palworld fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~9K1.38×
02Idaho~9K1.30×
03Washington~40K1.28×
04Oklahoma~20K1.27×
05Oregon~20K1.26×
06Alaska~4K1.25×
07Utah~20K1.22×
08Missouri~30K1.17×
09Arkansas~10K1.17×
10Kentucky~20K1.15×
11North Dakota~3K1.14×
12Kansas~10K1.11×
13Maine~6K1.11×
14Montana~4K1.11×
15Ohio~50K1.10×
16Indiana~30K1.10×
17Louisiana~20K1.08×
18Michigan~40K1.07×
19Wyoming~2K1.05×
20Hawaii~6K1.03×
21Iowa~10K1.02×
22Arizona~30K1.01×
23Tennessee~30K1.01×
24Pennsylvania~50K1.00×
25Texas~100K0.99×
26Nebraska~7K0.99×
27Minnesota~20K0.98×
28New Hampshire~5K0.98×
29Nevada~10K0.97×
30South Dakota~3K0.97×
31Colorado~20K0.95×
32Alabama~20K0.95×
33Wisconsin~20K0.94×
34California~100K0.92×
35Mississippi~10K0.92×
36North Carolina~40K0.91×
37Virginia~30K0.90×
38New Mexico~6K0.89×
39Georgia~40K0.88×
40Florida~80K0.85×
41Illinois~40K0.85×
42South Carolina~20K0.85×
43Delaware~3K0.85×
44Connecticut~10K0.82×
45Rhode Island~4K0.82×
46Maryland~20K0.81×
47Massachusetts~20K0.79×
48New York~60K0.76×
49New Jersey~20K0.69×
50Washington, District of Columbia~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Palworld, United States
0.57×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palworld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palworld audience
#·InterestCategoryAffinity×
01PokémonGames12.00×
02Anime and manga fandomLiterature5.18×
03Final FantasyGames5.13×
04Mobile gameGames4.65×
05Collectible card gameGames4.57×
06Gaming computerTechnology & Electronics4.40×
07Massively multiplayer online gamesGames4.32×
08Call of DutyGames3.32×
09FortniteGames3.13×
10Game consolesTechnology & Electronics2.87×
11Role-playing gamesGames2.66×
12MangaLiterature2.63×
13GameStopGames2.58×
14ComicsLiterature2.41×
15Online gamesGames2.10×
16SupermanMovies & TV2.03×
17Science fiction moviesMovies & TV1.74×
18FIFA World CupSports1.73×
19Android (operating system)Technology & Electronics1.60×
20Harry PotterMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palworld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palworld audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.54×
PatriotismCONSERVATISM1.31×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palworld audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
TravellingTHRILL0.77×
TraditionCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palworld have in United States?

Palworld has an estimated audience of 1,340,585 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Palworld fans?

34.9% of Palworld fans are female, 65.1% are male, with an average age of 29.4 years.

03

Which brands do Palworld fans like most?

Palworld fans show strongest brand affinity for Pokémon (12×), Mobile game (4.65×), and Anime and manga fandom (5.18×) over the country average.

04

Where do Palworld fans live in United States?

Palworld fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Palworld fans also like?

Beyond Palworld itself, the audience over-indexes on Mobile game (4.65×), Anime and manga fandom (5.18×), Superman (2.03×), and Game consoles (2.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Palworld audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Palworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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