Palworld Audience in United States

Palworld logo

Palworld has an estimated audience of 1,389,235 people in United States. 35.8% are female, 64.2% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Pokémon, Indeed.com, Google Maps, Beetlejuice, Aaron Rodgers.

The average Palworld fan in United States is 29.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pokémon, Indeed.com, Google Maps, with strongest over-indexing on Pokémon (11.08× the country average). Demographically, the Palworld audience skews more male with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Palworld fans

Demographic split for Palworld audience in United States
MetricValue
Female35.8%
Male64.2%
Average age29.4
Estimated audience size1,389,235

Audience persona

The typical Palworld fan in United States is more male, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pokémon.

Top regions in United States

Top regions ranked by reach for Palworld in United States
RegionReachAffinity
California148,7370.97×
Texas120,7341.01×
Florida81,1460.86×
New York64,5530.83×
Pennsylvania48,8671.04×
Ohio46,7191.09×
Illinois42,2620.91×
Georgia41,5510.97×
Michigan40,8561.12×
North Carolina40,7750.98×
Washington38,6671.39×
Virginia33,1960.98×
Indiana29,9231.18×
Tennessee28,5901.03×
Arizona26,4240.93×
New Jersey26,1920.74×
Missouri25,1711.12×
Massachusetts22,5350.82×
Wisconsin22,0001.05×
Colorado21,7260.99×
Oregon21,0791.32×
Kentucky20,6941.19×
Oklahoma20,4961.33×
Minnesota20,2021.01×
Maryland19,7620.83×
Louisiana17,9461×
South Carolina17,7840.85×
Alabama17,6450.91×
Utah14,7811.19×
Nevada13,6191.01×
Arkansas13,3351.17×
Iowa12,2581.07×
Kansas11,5791.06×
Connecticut11,0410.79×
Mississippi9,8820.86×
Idaho8,7661.26×
West Virginia7,7471.2×
Nebraska6,6700.96×
New Mexico6,2240.89×
Hawaii5,8540.98×
Maine5,2541.06×
New Hampshire5,1050.93×
Montana3,9661.03×
Alaska3,5271.19×
Rhode Island3,3290.75×
North Dakota3,0881.08×
Delaware3,0070.78×
South Dakota2,9790.93×
Washington, District of Columbia2,1930.53×
Vermont2,0150.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palworld audience
BrandAffinityCategory
Pokémon11.08×Games
Indeed.com7.51×Business & Career
Google Maps6.83×Internet & Social Media
Beetlejuice6.43×Movies & TV
Aaron Rodgers7.58×Sports
Enterprise Rent-A-Car6.78×Cars & Mobility
Capital One4.35×Business & Career
Google Earth10.77×Internet & Social Media
Apple Store8.36×Shopping
Google News5.99×News
Hatsune Miku23.11×Literature
Elizabeth Olsen12.63×Movies & TV
Circle K6.38×Shopping
Nina Dobrev13.09×Movies & TV
Angry Birds15.05×Games
DeviantArt6.32×Internet & Social Media
Halo (series)13.77×Games
Novak Djokovic11.67×Sports
StubHub7.82×Travel & Leisure
Anime and manga fandom5.26×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palworld audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
Early Adopter MentalityPOWER1.51
ExtroversionTHRILL1.21
Social Media UsageJOY1.09
Pet OwnershipJOY1.02
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Palworld
CountryShare
United States27.9%
Germany9.5%
France6.5%

See Palworld audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Palworld have in United States?

Palworld has an estimated audience of 1,389,235 people in United States, concentrated in California and Texas.

What is the gender split and age of Palworld fans?

35.8% of Palworld fans are female, 64.2% are male, with an average age of 29.4 years.

Which brands do Palworld fans like most?

Palworld fans show strongest brand affinity for Pokémon (11.08×), Indeed.com (7.51×), and Google Maps (6.83×) over the country average.

Where do Palworld fans live in United States?

Palworld fans in United States are most concentrated in California (reach 148,737), Texas (reach 120,734), and Florida (reach 81,146). These three regions account for the largest share of the active audience.

What other brands do Palworld fans also like?

Beyond Palworld itself, the audience over-indexes on Indeed.com (7.51×), Google Maps (6.83×), Beetlejuice (6.43×), and Aaron Rodgers (7.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.