A data profile of the people who buy, follow and care about Panini (sandwich) in United States — modelled from more than twelve digital signal sources. Panini (sandwich) has an estimated audience of 590,510 people in United States.
The average Panini (sandwich) fan in United States is 40.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Ohio.
Top brand affinities include FedEx, Renewable energy, Mortgage loans, with strongest over-indexing on FedEx (4.27× the country average).
Demographically, the Panini (sandwich) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Panini (sandwich) fan in United States is more female, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.
The key figures that characterise the Panini (sandwich) profile in United States.
59.7% are female, 40.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 40.6 |
| Estimated audience size | 590,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Panini (sandwich) audience comes from United States.
| Country | Share |
|---|---|
| Italy | 24.6% |
| United States | 16.6% |
| Poland | 6.9% |
Where the Panini (sandwich) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~50K | 2.95× | |
| 02 | New York | ~40K | 1.36× | |
| 03 | Massachusetts | ~20K | 1.30× | |
| 04 | California | ~80K | 1.28× | |
| 05 | New Jersey | ~20K | 1.27× | |
| 06 | Connecticut | ~7K | 1.24× | |
| 07 | Illinois | ~20K | 1.19× | |
| 08 | Arizona | ~10K | 1.19× | |
| 09 | Iowa | ~6K | 1.16× | |
| 10 | Texas | ~60K | 1.12× | |
| 11 | Alaska | ~1K | 1.11× | |
| 12 | Wisconsin | ~10K | 1.10× | |
| 13 | North Dakota | ~1K | 1.09× | |
| 14 | Hawaii | ~3K | 1.05× | |
| 15 | Pennsylvania | ~20K | 1.04× | |
| 16 | Oregon | ~7K | 1.01× | |
| 17 | South Dakota | ~1K | 1.00× | |
| 18 | Florida | ~40K | 0.99× | |
| 19 | New Hampshire | ~2K | 0.99× | |
| 20 | Rhode Island | ~2K | 0.99× | |
| 21 | Washington | ~10K | 0.97× | |
| 22 | Indiana | ~10K | 0.96× | |
| 23 | Maine | ~2K | 0.96× | |
| 24 | Georgia | ~20K | 0.95× | |
| 25 | Minnesota | ~8K | 0.95× | |
| 26 | Nevada | ~5K | 0.95× | |
| 27 | Nebraska | ~3K | 0.95× | |
| 28 | West Virginia | ~3K | 0.93× | |
| 29 | Colorado | ~9K | 0.92× | |
| 30 | Utah | ~5K | 0.92× | |
| 31 | Kansas | ~4K | 0.90× | |
| 32 | New Mexico | ~3K | 0.89× | |
| 33 | Michigan | ~10K | 0.88× | |
| 34 | Vermont | <1K | 0.88× | |
| 35 | Virginia | ~10K | 0.84× | |
| 36 | Maryland | ~9K | 0.84× | |
| 37 | Washington, District of Columbia | ~1K | 0.84× | |
| 38 | Missouri | ~8K | 0.83× | |
| 39 | Alabama | ~7K | 0.83× | |
| 40 | North Carolina | ~10K | 0.82× | |
| 41 | South Carolina | ~7K | 0.82× | |
| 42 | Kentucky | ~6K | 0.82× | |
| 43 | Tennessee | ~10K | 0.81× | |
| 44 | Louisiana | ~6K | 0.81× | |
| 45 | Oklahoma | ~5K | 0.81× | |
| 46 | Montana | ~1K | 0.81× | |
| 47 | Arkansas | ~4K | 0.80× | |
| 48 | Idaho | ~2K | 0.78× | |
| 49 | Delaware | ~1K | 0.75× | |
| 50 | Mississippi | ~4K | 0.73× |
The strongest cross-interests of the Panini (sandwich) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | QVC | Movies & TV | 4.73× | ||
| 02 | Potato chip | Food & Beverages | 4.50× | ||
| 03 | Renewable energy | Business & Career | 4.46× | ||
| 04 | Sustainable energy | Home & Garden | 4.46× | ||
| 05 | FedEx | Business & Career | 4.27× | ||
| 06 | First class travel | Travel & Leisure | 3.99× | ||
| 07 | Discount stores | Shopping | 3.37× | ||
| 08 | Mortgage loans | Business & Career | 2.96× | ||
| 09 | Subway | Food & Beverages | 2.93× | ||
| 10 | Pizza Hut | Food & Beverages | 2.85× | ||
| 11 | Shopping malls | Shopping | 2.77× | ||
| 12 | Organic food | Food & Beverages | 2.69× | ||
| 13 | Domino's Pizza | Food & Beverages | 2.44× | ||
| 14 | McDonald's | Food & Beverages | 2.31× | ||
| 15 | Internet & Social Media | 2.28× | |||
| 16 | Airbnb | Travel & Leisure | 2.16× | ||
| 17 | Trader Joe's | Shopping | 2.15× | ||
| 18 | Barbecue | Food & Beverages | 2.08× | ||
| 19 | Starbucks | Food & Beverages | 1.86× | ||
| 20 | Furniture | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.07× | |
| Convenience Orientation | PREMIUM | 1.97× | |
| Indulgence | JOY | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Risk Appetite | THRILL | 0.87× | |
| Luxury Orientation | PREMIUM | 0.89× |
Panini (sandwich) has an estimated audience of 590,510 people in United States, concentrated in California and Texas.
59.7% of Panini (sandwich) fans are female, 40.3% are male, with an average age of 40.6 years.
Panini (sandwich) fans show strongest brand affinity for FedEx (4.27×), Renewable energy (4.46×), and Mortgage loans (2.96×) over the country average.
Panini (sandwich) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Ohio (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Panini (sandwich) itself, the audience over-indexes on Renewable energy (4.46×), Mortgage loans (2.96×), Pizza Hut (2.85×), and Subway (2.93×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Panini (sandwich). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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