Paralegal Audience in United States

Paralegal has an estimated audience of 2,784,016 people in United States. 49.1% are female, 50.9% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Civil service, Livemusic, Dentistry, Web server, Las Vegas.

The average Paralegal fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Civil service, Livemusic, Dentistry, with strongest over-indexing on Civil service (17.2× the country average). Demographically, the Paralegal audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Paralegal fans

Demographic split for Paralegal audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.7
Estimated audience size2,784,016

Audience persona

The typical Paralegal fan in United States is balanced, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Civil service.

Top regions in United States

Top regions ranked by reach for Paralegal in United States
RegionReachAffinity
California461,0621.51×
Texas312,5241.31×
Florida225,0301.19×
New York199,5061.28×
Georgia111,5241.3×
Illinois108,2971.17×
North Carolina99,7631.19×
Pennsylvania91,0630.97×
New Jersey82,4331.16×
Ohio78,7070.92×
Virginia75,7281.12×
Michigan71,4990.98×
Arizona70,6771.24×
Tennessee56,6081.01×
Massachusetts55,8571.02×
Washington55,5070.99×
Maryland54,7421.14×
South Carolina48,8281.17×
Indiana48,3180.95×
Louisiana45,9261.28×
Alabama44,3631.14×
Missouri41,7550.93×
Colorado40,4870.92×
Wisconsin38,8540.93×
Minnesota35,3230.89×
Oklahoma32,1761.04×
Nevada31,5401.17×
Kentucky31,3320.9×
Connecticut29,8161.07×
Oregon29,2310.92×
Mississippi29,2051.27×
Arkansas22,7420.99×
Utah22,6560.91×
Iowa19,7780.86×
Kansas19,1480.87×
New Mexico13,1090.94×
Hawaii12,9171.08×
Idaho11,4670.82×
West Virginia11,4250.88×
Nebraska11,2950.81×
Washington, District of Columbia9,6441.15×
Rhode Island8,0660.91×
New Hampshire7,8450.72×
Maine7,6770.77×
Delaware7,0320.92×
Montana5,5290.72×
Alaska5,4330.91×
North Dakota4,6190.81×
South Dakota4,3750.68×
Vermont2,6860.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paralegal audience
BrandAffinityCategory
Civil service17.2×Politics & Society
Livemusic3.23×Music & Radio
Dentistry3.02×Business & Career
Web server4.58×Technology & Electronics
Las Vegas2.26×Travel & Leisure
Career development3.12×Business & Career
Public administration4.91×Business & Career
Dollar General1.72×Shopping
Houston Astros3.65×Sports
FC Bayern Munich2.92×Sports
AutoZone1.6×Cars & Mobility
The UPS Store1.81×Shopping
Powerball1.65×Games
Employment agency3.51×Business & Career
El País7.6×News
Chase (bank)1.74×Business & Career
Employment website3.22×Business & Career
Master of Business Administration2.59×Business & Career
Detroit Tigers2.12×Sports
Milwaukee Brewers2.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paralegal audience
TraitClusterScore
SustainabilityBALANCE2.32
Career OrientationPOWER1.99
Quality AwarenessPREMIUM1.89
Urban LifestyleOPEN1.59
Need for SecurityCONSERVATISM1.59
Community OrientationOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Paralegal
CountryShare
United States40.2%
Brazil11.7%
Italy9.3%

See Paralegal audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Paralegal have in United States?

Paralegal has an estimated audience of 2,784,016 people in United States, concentrated in California and Texas.

What is the gender split and age of Paralegal fans?

49.1% of Paralegal fans are female, 50.9% are male, with an average age of 43.7 years.

Which brands do Paralegal fans like most?

Paralegal fans show strongest brand affinity for Civil service (17.2×), Livemusic (3.23×), and Dentistry (3.02×) over the country average.

Where do Paralegal fans live in United States?

Paralegal fans in United States are most concentrated in California (reach 461,062), Texas (reach 312,524), and Florida (reach 225,030). These three regions account for the largest share of the active audience.

What other brands do Paralegal fans also like?

Beyond Paralegal itself, the audience over-indexes on Livemusic (3.23×), Dentistry (3.02×), Web server (4.58×), and Las Vegas (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paralegal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.