Parent-Teacher Association Audience in United States

Parent-Teacher Association logo

Parent-Teacher Association has an estimated audience of 368,822 people in United States. 76.1% are female, 23.9% are male, average age 40.6. Top brand affinities: Office Depot, Hobby Lobby, Aldi, Once Upon a Time (TV series), Anthropologie.

Top brand affinities include Office Depot, Hobby Lobby, Aldi, with strongest over-indexing on Office Depot (5.31× the country average). Demographically, the Parent-Teacher Association audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Political party

Demographics of Parent-Teacher Association fans

Demographic split for Parent-Teacher Association audience in United States
MetricValue
Female76.1%
Male23.9%
Average age40.6
Estimated audience size368,822

Audience persona

The typical Parent-Teacher Association fan in United States is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Office Depot.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parent-Teacher Association audience
BrandAffinityCategory
Office Depot5.31×Shopping
Hobby Lobby2.65×Home & Garden
Aldi2.22×Shopping
Once Upon a Time (TV series)8.41×Movies & TV
Anthropologie3.28×Shopping
Khan Academy4.38×Business & Career
Happiness1.57×Health
Houston Astros4.05×Sports
SeaWorld San Diego8.79×Travel & Leisure
Google News2.53×News
Best Buy1.7×Shopping
Bath and Bodyworks2.8×Shopping
High school2.29×Business & Career
Old Navy1.62×Fashion & Accessoires
Taco Bell1.69×Food & Beverages
Spas1.58×Beauty & Wellness
Kumon10.15×Business & Career
Recreation1.52×Travel & Leisure
Google Flights2.26×Travel & Leisure
Hairstyle1.66×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parent-Teacher Association audience
TraitClusterScore
Community OrientationOPEN1.64
Family OrientationCONSERVATISM1.45
ExtroversionTHRILL1.34
Price SensitivityPREMIUM1.23
Healthy LifestyleBALANCE1.22
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Parent-Teacher Association
CountryShare
United States40.8%
Japan15.0%
United Kingdom7.2%

See Parent-Teacher Association audiences in other countries

More Political party audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Parent-Teacher Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.