Party plan Audience in United States

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Party plan has an estimated audience of 1,430,695 people in United States. 76.3% are female, 23.7% are male, average age 44.0. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Lisa Frank.

The average Party plan fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Party plan audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Party plan fans

Demographic split for Party plan audience in United States
MetricValue
Female76.3%
Male23.7%
Average age44.0
Estimated audience size1,430,695

Audience persona

The typical Party plan fan in United States is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Party plan in United States
RegionReachAffinity
California231,5691.47×
Florida150,0981.55×
Texas147,3631.2×
New York113,5391.42×
New Jersey64,2461.77×
Georgia63,8031.45×
North Carolina49,2381.14×
Pennsylvania49,2221.02×
Illinois48,9611.03×
Arizona47,5491.63×
Washington40,6461.42×
Ohio38,9670.88×
Michigan37,1470.99×
Virginia33,8680.97×
Maryland31,1521.27×
Massachusetts29,0601.03×
Tennessee28,1990.98×
Oregon24,9961.52×
Indiana21,9300.84×
Alabama21,6681.08×
South Carolina20,6780.96×
Missouri20,5480.89×
Louisiana19,1211.04×
Colorado18,8590.84×
Minnesota17,5290.86×
Connecticut17,4121.21×
Nevada15,7471.14×
Oklahoma15,6380.98×
Wisconsin15,0410.7×
Arkansas12,2521.04×
Kentucky11,9920.67×
Utah11,9690.93×
Mississippi10,9870.93×
Kansas8,3780.74×
Iowa7,2760.62×
Hawaii6,4691.05×
Idaho6,4150.89×
New Mexico6,1960.86×
West Virginia5,4030.81×
New Hampshire4,7700.85×
Rhode Island4,1460.91×
Nebraska4,0480.56×
Delaware3,9871.01×
Washington, District of Columbia3,7730.88×
Maine3,2220.63×
Montana2,5180.63×
Alaska2,3110.76×
Wyoming2,0290.96×
South Dakota1,9880.6×
North Dakota1,9360.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Party plan audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Lisa Frank22.97×Business & Career
Income tax13.19×Business & Career
Hobby Lobby3×Home & Garden
MSN2.96×News
Staples (Canada)3.87×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Diaper bag4.73×Kids & Family
IHOP4.02×Food & Beverages
Microwave oven4.38×Home & Garden
Do it yourself (DIY)2.27×Home & Garden
Planet Fitness2.53×Sports
Pinterest2.09×Internet & Social Media
Dollar General2.34×Shopping
Great Clips3.65×Beauty & Wellness
Discount stores2.78×Shopping
Aldi2.17×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Party plan audience
TraitClusterScore
Community OrientationOPEN1.93
Price SensitivityPREMIUM1.92
DIY MentalityTHRILL1.9
ExtroversionTHRILL1.85
Family OrientationCONSERVATISM1.8
IndividualismJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for Party plan
CountryShare
United States30.2%
Italy16.4%
France12.5%

See Party plan audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Party plan have in United States?

Party plan has an estimated audience of 1,430,695 people in United States, concentrated in California and Florida.

What is the gender split and age of Party plan fans?

76.3% of Party plan fans are female, 23.7% are male, with an average age of 44.0 years.

Which brands do Party plan fans like most?

Party plan fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Party plan fans live in United States?

Party plan fans in United States are most concentrated in California (reach 231,569), Florida (reach 150,098), and Texas (reach 147,363). These three regions account for the largest share of the active audience.

What other brands do Party plan fans also like?

Beyond Party plan itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Lisa Frank (22.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Party plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.