Rascasse Audience Intelligence

Party plan Audience in United States

A data profile of the people who buy, follow and care about Party plan in United States — modelled from more than twelve digital signal sources. Party plan has an estimated audience of 1,430,695 people in United States.

#7458among Topic in United States#373in Kids & Family

The average Party plan fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lisa Frank, Discount stores, QVC, with strongest over-indexing on Lisa Frank (54.93× the country average).

Demographically, the Party plan audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Party plan fan in United States is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Lisa Frank.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Party plan profile in United States.

Audience size
1.4M
in United States
Gender
76.3%♀
23.7% male
Age
44.0
average years
Country rank
#18408
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Party plan fans

76.3% are female, 23.7% are male, average age 44.0.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for Party plan audience in United States
MetricValue
Female76.3%
Male23.7%
Average age44.0
Estimated audience size1,430,695
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Party plan audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4926%
50+30%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Party plan audience comes from United States.

Worldwide audience distribution share by country for Party plan
CountryShare
United States30.2%
Italy16.4%
France12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Party plan audience in United States is strongest.

Fig. 05

Top regions by affinity

Party plan fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.64×
02New Jersey~50K1.50×
03Arizona~40K1.44×
04Maryland~30K1.38×
05Florida~100K1.37×
06California~200K1.34×
07New York~100K1.29×
08Georgia~60K1.27×
09Washington~40K1.22×
10Connecticut~20K1.14×
11Texas~100K1.13×
12Nevada~20K1.12×
13North Carolina~50K1.07×
14Hawaii~6K1.05×
15Alabama~20K1.03×
16Virginia~40K1.02×
17Delaware~4K1.02×
18Arkansas~10K1.01×
19Louisiana~20K1.00×
20Ohio~40K0.99×
21South Carolina~20K0.99×
22Pennsylvania~50K0.98×
23Illinois~50K0.98×
24Alaska~3K0.98×
25Massachusetts~30K0.97×
26Mississippi~10K0.97×
27Rhode Island~4K0.97×
28Vermont~2K0.97×
29Tennessee~30K0.96×
30Utah~10K0.96×
31Idaho~7K0.96×
32South Dakota~3K0.96×
33North Dakota~3K0.96×
34New Mexico~7K0.95×
35Oklahoma~10K0.94×
36Kansas~10K0.94×
37New Hampshire~5K0.94×
38West Virginia~6K0.93×
39Washington, District of Columbia~4K0.93×
40Montana~4K0.93×
41Michigan~30K0.92×
42Missouri~20K0.90×
43Nebraska~6K0.90×
44Maine~5K0.90×
45Minnesota~20K0.89×
46Indiana~20K0.87×
47Colorado~20K0.87×
48Kentucky~20K0.85×
49Iowa~10K0.84×
50Wisconsin~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Party plan, United States
0.82×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Party plan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Party plan audience
#·InterestCategoryAffinity×
01Lisa FrankBusiness & Career54.93×
02TupperwareHome & Garden14.95×
03Direct sellingFashion & Accessoires9.27×
04QVCMovies & TV7.98×
05Weather forecastingHome & Garden6.38×
06Microwave ovenHome & Garden6.01×
07Discount storesShopping5.97×
08Potato chipFood & Beverages5.59×
09Non-alcoholic beverageFood & Beverages5.43×
10Mineral waterFood & Beverages5.30×
11HypermarketShopping4.83×
12Renewable energyBusiness & Career4.10×
13FedExBusiness & Career3.76×
14Britney SpearsMusic & Radio3.47×
15PinterestInternet & Social Media3.34×
16Shopping mallsShopping3.30×
17Pizza HutFood & Beverages2.85×
18Mortgage loansBusiness & Career2.76×
19Organic foodFood & Beverages2.52×
20McDonald'sFood & Beverages2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Party plan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Party plan audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.54×
Price SensitivityPREMIUM2.45×
Family OrientationCONSERVATISM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Party plan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Healthy LifestyleBALANCE0.83×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Party plan have in United States?

Party plan has an estimated audience of 1,430,695 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Party plan fans?

76.3% of Party plan fans are female, 23.7% are male, with an average age of 44.0 years.

03

Which brands do Party plan fans like most?

Party plan fans show strongest brand affinity for Lisa Frank (54.93×), Discount stores (5.97×), and QVC (7.98×) over the country average.

04

Where do Party plan fans live in United States?

Party plan fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Party plan fans also like?

Beyond Party plan itself, the audience over-indexes on Discount stores (5.97×), QVC (7.98×), Pinterest (3.34×), and Microwave oven (6.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Party plan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Party plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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