Rascasse Audience Intelligence

Passiflora edulis Audience in United States

A data profile of the people who buy, follow and care about Passiflora edulis in United States — modelled from more than twelve digital signal sources. Passiflora edulis has an estimated audience of 810,944 people in United States.

#27among Fruit in United States#9473among Topic in United States#1515in Food & Beverages

The average Passiflora edulis fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Trader Joe's, Pizza Hut, Domino's Pizza, with strongest over-indexing on Trader Joe's (1.78× the country average).

Demographically, the Passiflora edulis audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Passiflora edulis fan in United States is more female, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Passiflora edulis profile in United States.

Audience size
811K
in United States
Gender
67.8%♀
32.2% male
Age
37.1
average years
Country rank
#27213
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Passiflora edulis fans

67.8% are female, 32.2% are male, average age 37.1.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Passiflora edulis audience in United States
MetricValue
Female67.8%
Male32.2%
Average age37.1
Estimated audience size810,944
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Passiflora edulis audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Passiflora edulis audience comes from United States.

Worldwide audience distribution share by country for Passiflora edulis
CountryShare
United States19.1%
Pakistan12.8%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Passiflora edulis audience in United States is strongest.

Fig. 05

Top regions by affinity

Passiflora edulis fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K4.08×
02California~200K2.10×
03Florida~100K2.01×
04Texas~80K1.16×
05Louisiana~10K1.15×
06Arkansas~8K1.14×
07Oregon~10K1.13×
08North Carolina~30K1.07×
09Oklahoma~9K1.05×
10Washington~20K1.03×
11Alaska~2K1.03×
12Vermont~1K1.03×
13Georgia~30K1.02×
14Tennessee~20K1.02×
15Arizona~20K1.00×
16New Mexico~4K1.00×
17North Dakota~2K1.00×
18South Carolina~10K0.99×
19Alabama~10K0.99×
20Mississippi~7K0.99×
21Virginia~20K0.98×
22South Dakota~2K0.98×
23Washington, District of Columbia~2K0.96×
24Montana~2K0.95×
25Rhode Island~2K0.94×
26Nevada~7K0.93×
27West Virginia~4K0.93×
28Delaware~2K0.93×
29Kansas~6K0.92×
30Idaho~4K0.92×
31New Hampshire~3K0.92×
32Maine~3K0.92×
33Kentucky~9K0.90×
34Utah~7K0.90×
35Nebraska~4K0.90×
36Missouri~10K0.89×
37New York~40K0.87×
38Maryland~10K0.87×
39Connecticut~7K0.87×
40New Jersey~20K0.86×
41Iowa~6K0.85×
42Massachusetts~10K0.84×
43Indiana~10K0.82×
44Wisconsin~10K0.82×
45Illinois~20K0.81×
46Pennsylvania~20K0.79×
47Colorado~10K0.79×
48Minnesota~9K0.79×
49Ohio~20K0.76×
50Michigan~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Passiflora edulis, United States
0.74×1.00×4.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Passiflora edulis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Passiflora edulis audience
#·InterestCategoryAffinity×
01Coconut milkFood & Beverages7.26×
02Non-alcoholic beverageFood & Beverages2.79×
03Sparkling wineFood & Beverages2.78×
04Total Wine & MoreFood & Beverages2.65×
05RumFood & Beverages2.36×
06Bourbon whiskeyFood & Beverages2.20×
07Wine tastingFood & Beverages2.08×
08Domino's PizzaFood & Beverages1.85×
09PublixShopping1.79×
10Trader Joe'sShopping1.78×
11Pizza HutFood & Beverages1.77×
12Ace HardwareHome & Garden1.73×
13PastryFood & Beverages1.72×
14CocktailFood & Beverages1.69×
15Panera BreadFood & Beverages1.68×
16IHOPFood & Beverages1.68×
17WalgreensShopping1.60×
18ULTA BeautyBeauty & Wellness1.55×
19KrogerFood & Beverages1.53×
20Panda ExpressFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Passiflora edulis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Passiflora edulis audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.97×
Price SensitivityPREMIUM1.49×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Passiflora edulis audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Risk AppetiteTHRILL0.80×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Passiflora edulis have in United States?

Passiflora edulis has an estimated audience of 810,944 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Passiflora edulis fans?

67.8% of Passiflora edulis fans are female, 32.2% are male, with an average age of 37.1 years.

03

Which brands do Passiflora edulis fans like most?

Passiflora edulis fans show strongest brand affinity for Trader Joe's (1.78×), Pizza Hut (1.77×), and Domino's Pizza (1.85×) over the country average.

04

Where do Passiflora edulis fans live in United States?

Passiflora edulis fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Passiflora edulis fans also like?

Beyond Passiflora edulis itself, the audience over-indexes on Pizza Hut (1.77×), Domino's Pizza (1.85×), Walgreens (1.6×), and Non-alcoholic beverage (2.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Passiflora edulis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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