Passiflora edulis Audience in United States

Passiflora edulis logo

Passiflora edulis has an estimated audience of 810,944 people in United States. 67.8% are female, 32.2% are male, average age 37.1. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Minnesota.

The average Passiflora edulis fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Passiflora edulis audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Passiflora edulis fans

Demographic split for Passiflora edulis audience in United States
MetricValue
Female67.8%
Male32.2%
Average age37.1
Estimated audience size810,944

Audience persona

The typical Passiflora edulis fan in United States is more female, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Passiflora edulis in United States
RegionReachAffinity
California196,3492.2×
Florida120,7572.2×
Texas79,8481.15×
New York42,1970.93×
North Carolina27,4661.13×
Georgia23,5740.94×
Hawaii21,6276.2×
Illinois20,8250.77×
Virginia18,6070.94×
Pennsylvania17,8970.66×
New Jersey17,4430.85×
Arizona16,3540.99×
Ohio15,8740.64×
Washington15,7490.97×
Tennessee14,5560.89×
Louisiana12,8461.23×
Michigan12,4160.59×
South Carolina12,0950.99×
Massachusetts11,9140.75×
Oregon10,5981.14×
Maryland10,5420.76×
Alabama10,4630.92×
Missouri9,9310.76×
Indiana9,6420.65×
Oklahoma9,2401.03×
Wisconsin7,8590.64×
Colorado7,8530.61×
Arkansas7,6651.15×
Kentucky7,5490.74×
Minnesota6,8970.59×
Nevada6,4940.83×
Mississippi6,0200.9×
Utah5,7220.79×
Kansas5,3550.84×
Connecticut5,3380.66×
Iowa3,6310.54×
New Mexico3,3240.82×
Idaho2,7540.68×
West Virginia2,3190.61×
Washington, District of Columbia2,3010.94×
Nebraska2,1390.53×
Alaska1,9841.14×
South Dakota1,8490.99×
Maine1,8440.63×
New Hampshire1,7740.56×
Montana1,7290.77×
Rhode Island1,7130.66×
North Dakota1,6621×
Wyoming1,6081.34×
Vermont1,5561.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Passiflora edulis audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Minnesota1.75×Travel & Leisure
Unique Gifts2.15×Shopping
Birthday Gifts2.48×Kids & Family
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Chiropractic education6.75×Business & Career
Mothercare1.82×Kids & Family
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Women's empowerment1.79×Politics & Society
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Passiflora edulis audience
TraitClusterScore
IndulgenceJOY1.86
Price SensitivityPREMIUM1.39
Design AffinityPREMIUM1.31
Healthy LifestyleBALANCE1.29
TravellingTHRILL1.27
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Passiflora edulis
CountryShare
United States19.1%
Pakistan12.8%
Australia6.3%

See Passiflora edulis audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Passiflora edulis have in United States?

Passiflora edulis has an estimated audience of 810,944 people in United States, concentrated in California and Florida.

What is the gender split and age of Passiflora edulis fans?

67.8% of Passiflora edulis fans are female, 32.2% are male, with an average age of 37.1 years.

Which brands do Passiflora edulis fans like most?

Passiflora edulis fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Passiflora edulis fans live in United States?

Passiflora edulis fans in United States are most concentrated in California (reach 196,349), Florida (reach 120,757), and Texas (reach 79,848). These three regions account for the largest share of the active audience.

What other brands do Passiflora edulis fans also like?

Beyond Passiflora edulis itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Minnesota (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Passiflora edulis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.