Pastry chef Audience in United States

Pastry chef logo

Pastry chef has an estimated audience of 1,980,074 people in United States. 77.8% are female, 22.2% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Mathcore, Google Home, Bank account, Natural rubber.

The average Pastry chef fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Mathcore, Google Home, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Pastry chef audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Pastry chef fans

Demographic split for Pastry chef audience in United States
MetricValue
Female77.8%
Male22.2%
Average age34.4
Estimated audience size1,980,074

Audience persona

The typical Pastry chef fan in United States is more female, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Pastry chef in United States
RegionReachAffinity
California259,4481.19×
Texas194,0411.14×
Florida153,2971.14×
New York136,8681.24×
New Jersey79,7041.58×
Illinois69,6481.06×
Georgia65,6121.08×
Pennsylvania65,3010.98×
North Carolina62,2141.04×
Ohio53,1100.87×
Virginia50,5351.05×
Michigan49,1150.95×
Washington47,5051.2×
Arizona44,1411.09×
Tennessee40,6571.02×
Massachusetts39,7701.02×
Maryland35,6711.05×
Colorado33,5191.07×
Missouri31,7160.99×
Indiana31,6520.88×
South Carolina27,0180.91×
Minnesota25,6760.9×
Wisconsin25,5760.86×
Oregon25,3171.12×
Nevada24,9661.3×
Louisiana24,6590.97×
Utah23,4351.32×
Alabama23,2940.84×
Oklahoma21,9541×
Kentucky20,5520.83×
Connecticut19,1280.96×
Kansas15,6651×
Arkansas14,4180.88×
Hawaii12,7171.49×
Mississippi12,3260.76×
Iowa11,1540.68×
New Mexico10,8901.1×
Nebraska10,5371.06×
Washington, District of Columbia8,1141.36×
Idaho7,8310.79×
Rhode Island6,8821.09×
New Hampshire6,8470.88×
West Virginia6,4450.7×
Maine6,0690.86×
Delaware4,7130.86×
Alaska4,5701.08×
Montana4,1310.75×
South Dakota3,3490.73×
North Dakota2,9780.73×
Vermont2,9200.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pastry chef audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Bank account4.43×Business & Career
Natural rubber2.76×Cars & Mobility
Collectable1.84×Kids & Family
Historic site4.54×Arts & Culture
Cam Ward4.05×Sports
The Historian16.48×Literature
Electrolyte4.39×Health
Cachorro4.21×Pets & Animals
Eurail16.57×Cars & Mobility
Nationality1.55×Politics & Society
Edvard Grieg17.94×Literature
Halsey, Oregon5.75×Travel & Leisure
Tierra Cali5.24×Travel & Leisure
JDSU2.03×Business & Career
Parral, Chihuahua8.99×Travel & Leisure
Mothercare1.9×Kids & Family
Jesse Plemons2.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pastry chef audience
TraitClusterScore
Luxury OrientationPREMIUM2.65
LGBTQ+ IdentityOPEN2.43
Risk AppetiteTHRILL2.39
Design AffinityPREMIUM2.26
DIY MentalityTHRILL1.72
SustainabilityBALANCE1.71

Worldwide distribution

Worldwide audience distribution share by country for Pastry chef
CountryShare
United States9.2%
Japan8.9%
France6.6%

See Pastry chef audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pastry chef have in United States?

Pastry chef has an estimated audience of 1,980,074 people in United States, concentrated in California and Texas.

What is the gender split and age of Pastry chef fans?

77.8% of Pastry chef fans are female, 22.2% are male, with an average age of 34.4 years.

Which brands do Pastry chef fans like most?

Pastry chef fans show strongest brand affinity for Regional styles of Mexican music (20×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Pastry chef fans live in United States?

Pastry chef fans in United States are most concentrated in California (reach 259,448), Texas (reach 194,041), and Florida (reach 153,297). These three regions account for the largest share of the active audience.

What other brands do Pastry chef fans also like?

Beyond Pastry chef itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Bank account (4.43×), and Natural rubber (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pastry chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.