Rascasse Audience Intelligence

Pastry chef Audience in United States

A data profile of the people who buy, follow and care about Pastry chef in United States — modelled from more than twelve digital signal sources. Pastry chef has an estimated audience of 1,980,074 people in United States.

#6356among Topic in United States#871in Food & Beverages

The average Pastry chef fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pastry, Chocolate brownie, Do it yourself (DIY), with strongest over-indexing on Pastry (5.49× the country average).

Demographically, the Pastry chef audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pastry chef fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Pastry.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pastry chef profile in United States.

Audience size
2M
in United States
Gender
77.8%♀
22.2% male
Age
34.4
average years
Country rank
#14344
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pastry chef fans

77.8% are female, 22.2% are male, average age 34.4.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for Pastry chef audience in United States
MetricValue
Female77.8%
Male22.2%
Average age34.4
Estimated audience size1,980,074
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Pastry chef audience in United States
Age bracketShare%
16-1928%
20-2926%
30-3921%
40-4916%
50+9%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Pastry chef audience comes from United States.

Worldwide audience distribution share by country for Pastry chef
CountryShare
United States9.2%
Japan8.9%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pastry chef audience in United States is strongest.

Fig. 05

Top regions by affinity

Pastry chef fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K2.23×
02Hawaii~20K1.99×
03New Jersey~80K1.50×
04Washington~50K1.17×
05Nevada~20K1.17×
06Texas~200K1.16×
07Kansas~20K1.15×
08New Mexico~10K1.13×
09Washington, District of Columbia~7K1.12×
10California~200K1.07×
11Nebraska~10K1.07×
12Arizona~40K1.06×
13New York~100K1.05×
14Georgia~60K1.05×
15Florida~100K1.04×
16North Carolina~60K1.04×
17Virginia~50K1.01×
18Alaska~4K1.01×
19Oregon~20K1.00×
20Rhode Island~6K1.00×
21Illinois~70K0.99×
22Louisiana~20K0.98×
23Maryland~30K0.97×
24Missouri~30K0.97×
25Wisconsin~30K0.97×
26South Dakota~4K0.97×
27Mississippi~20K0.96×
28Delaware~5K0.96×
29Colorado~30K0.95×
30Vermont~3K0.95×
31Idaho~9K0.94×
32New Hampshire~7K0.94×
33Pennsylvania~60K0.93×
34Indiana~30K0.93×
35Oklahoma~20K0.93×
36Arkansas~20K0.93×
37Montana~5K0.93×
38North Dakota~4K0.93×
39Tennessee~40K0.92×
40South Carolina~30K0.92×
41Alabama~30K0.91×
42Maine~6K0.91×
43Massachusetts~40K0.90×
44Connecticut~20K0.90×
45Minnesota~30K0.89×
46Kentucky~20K0.89×
47West Virginia~8K0.88×
48Michigan~40K0.86×
49Iowa~10K0.86×
50Ohio~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Pastry chef, United States
0.83×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pastry chef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pastry chef audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages20.00×
02Brownie (folklore)Food & Beverages17.78×
03International educationBusiness & Career12.58×
04Chocolate brownieFood & Beverages8.41×
05Michelle RodriguezMovies & TV7.05×
06Sunday BrunchKids & Family6.15×
07PastryFood & Beverages5.49×
08BakeryFood & Beverages4.00×
09Local foodFood & Beverages3.27×
10Art exhibitionArts & Culture3.18×
11Natural skin careBeauty & Wellness3.12×
12Online food orderingFood & Beverages3.11×
13Do it yourself (DIY)Home & Garden2.60×
14ConfectioneryFood & Beverages2.56×
15Organic farmingFood & Beverages2.51×
16Trader Joe'sShopping2.40×
17CocktailFood & Beverages2.32×
18BreakfastFood & Beverages2.28×
19LunchFood & Beverages2.24×
20SupermanMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pastry chef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pastry chef audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.14×
Luxury OrientationPREMIUM1.74×
TravellingTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pastry chef audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Convenience OrientationPREMIUM0.79×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pastry chef have in United States?

Pastry chef has an estimated audience of 1,980,074 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pastry chef fans?

77.8% of Pastry chef fans are female, 22.2% are male, with an average age of 34.4 years.

03

Which brands do Pastry chef fans like most?

Pastry chef fans show strongest brand affinity for Pastry (5.49×), Chocolate brownie (8.41×), and Do it yourself (DIY) (2.6×) over the country average.

04

Where do Pastry chef fans live in United States?

Pastry chef fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pastry chef fans also like?

Beyond Pastry chef itself, the audience over-indexes on Chocolate brownie (8.41×), Do it yourself (DIY) (2.6×), Bakery (4×), and International education (12.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Pastry chef audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pastry chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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