Pastry chef Audience in United States

Pastry chef has an estimated audience of 1,980,074 people in United States. 77.8% are female, 22.2% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Flickr.

The average Pastry chef fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Pastry chef audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Pastry chef fans

Demographic split for Pastry chef audience in United States
MetricValue
Female77.8%
Male22.2%
Average age34.4
Estimated audience size1,980,074

Audience persona

The typical Pastry chef fan in United States is more female, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Pastry chef in United States
RegionReachAffinity
California259,4481.19×
Texas194,0411.14×
Florida153,2971.14×
New York136,8681.24×
New Jersey79,7041.58×
Illinois69,6481.06×
Georgia65,6121.08×
Pennsylvania65,3010.98×
North Carolina62,2141.04×
Ohio53,1100.87×
Virginia50,5351.05×
Michigan49,1150.95×
Washington47,5051.2×
Arizona44,1411.09×
Tennessee40,6571.02×
Massachusetts39,7701.02×
Maryland35,6711.05×
Colorado33,5191.07×
Missouri31,7160.99×
Indiana31,6520.88×
South Carolina27,0180.91×
Minnesota25,6760.9×
Wisconsin25,5760.86×
Oregon25,3171.12×
Nevada24,9661.3×
Louisiana24,6590.97×
Utah23,4351.32×
Alabama23,2940.84×
Oklahoma21,9541×
Kentucky20,5520.83×
Connecticut19,1280.96×
Kansas15,6651×
Arkansas14,4180.88×
Hawaii12,7171.49×
Mississippi12,3260.76×
Iowa11,1540.68×
New Mexico10,8901.1×
Nebraska10,5371.06×
Washington, District of Columbia8,1141.36×
Idaho7,8310.79×
Rhode Island6,8821.09×
New Hampshire6,8470.88×
West Virginia6,4450.7×
Maine6,0690.86×
Delaware4,7130.86×
Alaska4,5701.08×
Montana4,1310.75×
South Dakota3,3490.73×
North Dakota2,9780.73×
Vermont2,9200.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pastry chef audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.57×Internet & Social Media
Autism Awareness11.85×Health
Horoscope11.66×Health
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Diabetes mellitus awareness7.92×Health
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Do it yourself (DIY)3.42×Home & Garden
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pastry chef audience
TraitClusterScore
Luxury OrientationPREMIUM2.65
LGBTQ+ IdentityOPEN2.43
Risk AppetiteTHRILL2.39
Design AffinityPREMIUM2.26
DIY MentalityTHRILL1.72
SustainabilityBALANCE1.71

Worldwide distribution

Worldwide audience distribution share by country for Pastry chef
CountryShare
United States9.2%
Japan8.9%
France6.6%

See Pastry chef audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pastry chef have in United States?

Pastry chef has an estimated audience of 1,980,074 people in United States, concentrated in California and Texas.

What is the gender split and age of Pastry chef fans?

77.8% of Pastry chef fans are female, 22.2% are male, with an average age of 34.4 years.

Which brands do Pastry chef fans like most?

Pastry chef fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.

Where do Pastry chef fans live in United States?

Pastry chef fans in United States are most concentrated in California (reach 259,448), Texas (reach 194,041), and Florida (reach 153,297). These three regions account for the largest share of the active audience.

What other brands do Pastry chef fans also like?

Beyond Pastry chef itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Flickr (12.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pastry chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.