Rascasse Audience Intelligence

Pat Spencer Audience in United States

A data profile of the people who buy, follow and care about Pat Spencer in United States — modelled from more than twelve digital signal sources. Pat Spencer has an estimated audience of 1,451,001 people in United States.

#207among Basketball in United States#3688among Person in United States#1658in Sports

The average Pat Spencer fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Golden State Warriors, NBA Finals, NBA playoffs, with strongest over-indexing on Golden State Warriors (2.83× the country average).

Demographically, the Pat Spencer audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pat Spencer fan in United States is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Golden State Warriors.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pat Spencer profile in United States.

Audience size
1.5M
in United States
Gender
40.2%♀
59.8% male
Age
33.4
average years
Country rank
#18203
Person in United States
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pat Spencer fans

40.2% are female, 59.8% are male, average age 33.4.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Pat Spencer audience in United States
MetricValue
Female40.2%
Male59.8%
Average age33.4
Estimated audience size1,451,001
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Pat Spencer audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

72.7%

of the worldwide Pat Spencer audience comes from United States.

Worldwide audience distribution share by country for Pat Spencer
CountryShare
United States72.7%
Canada5.2%
Brazil3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pat Spencer audience in United States is strongest.

Fig. 05

Top regions by affinity

Pat Spencer fans by region: top regions in United States
#RegionReachAffinity×
01California~300K2.02×
02Maryland~40K1.85×
03Connecticut~20K1.43×
04Washington, District of Columbia~6K1.33×
05Massachusetts~40K1.31×
06New York~100K1.29×
07New Jersey~40K1.26×
08Oregon~20K1.18×
09Illinois~50K1.16×
10Hawaii~7K1.08×
11North Carolina~40K1.05×
12Delaware~4K1.05×
13Pennsylvania~50K1.03×
14Indiana~30K1.03×
15Virginia~30K1.02×
16Minnesota~20K1.02×
17Nevada~10K1.02×
18Tennessee~30K1.00×
19Vermont~2K1.00×
20Oklahoma~20K0.99×
21Rhode Island~4K0.99×
22Georgia~40K0.98×
23Louisiana~20K0.98×
24Ohio~40K0.97×
25Washington~30K0.96×
26Michigan~30K0.94×
27Missouri~20K0.94×
28Colorado~20K0.94×
29Arizona~30K0.93×
30Iowa~10K0.93×
31Kentucky~20K0.92×
32Maine~5K0.92×
33Utah~10K0.91×
34North Dakota~3K0.91×
35Arkansas~10K0.90×
36Mississippi~10K0.90×
37New Hampshire~5K0.89×
38South Carolina~20K0.88×
39Kansas~10K0.87×
40Montana~3K0.87×
41Alaska~3K0.87×
42Texas~100K0.86×
43Wisconsin~20K0.86×
44Nebraska~6K0.86×
45South Dakota~3K0.86×
46Alabama~20K0.85×
47Idaho~6K0.84×
48West Virginia~5K0.82×
49Florida~70K0.77×
50New Mexico~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Pat Spencer, United States
0.74×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pat Spencer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pat Spencer audience
#·InterestCategoryAffinity×
01Chris PaulSports4.34×
02Klay ThompsonSports3.84×
03Luka DončićSports3.64×
04Golden State WarriorsSports2.83×
05Giannis AntetokounmpoSports2.73×
06Minnesota TimberwolvesSports2.61×
07Brooklyn NetsSports2.60×
08Houston RocketsSports2.57×
09Phoenix SunsSports2.52×
10NBA FinalsSports2.27×
11LeBron JamesSports2.20×
12NBA playoffsSports2.02×
13Hair ExtensionsBeauty & Wellness2.02×
14College basketballSports1.91×
15Scooby-DooMovies & TV1.84×
16ReggaetonMusic & Radio1.76×
17Mobile gameGames1.66×
18Los Angeles LakersSports1.66×
19Mixed martial artsSports1.64×
20ESPNMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pat Spencer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pat Spencer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
Early Adopter MentalityPOWER1.21×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pat Spencer audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Quality AwarenessPREMIUM0.83×
TravellingTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pat Spencer have in United States?

Pat Spencer has an estimated audience of 1,451,001 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pat Spencer fans?

40.2% of Pat Spencer fans are female, 59.8% are male, with an average age of 33.4 years.

03

Which brands do Pat Spencer fans like most?

Pat Spencer fans show strongest brand affinity for Golden State Warriors (2.83×), NBA Finals (2.27×), and NBA playoffs (2.02×) over the country average.

04

Where do Pat Spencer fans live in United States?

Pat Spencer fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pat Spencer fans also like?

Beyond Pat Spencer itself, the audience over-indexes on NBA Finals (2.27×), NBA playoffs (2.02×), LeBron James (2.2×), and Giannis Antetokounmpo (2.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pat Spencer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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