Rascasse Audience Intelligence

Pea Audience in United States

Name: Pea — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Pea in United States — modelled from more than twelve digital signal sources. Pea has an estimated audience of 3,362,198 people in United States.

#20among Vegetable in United States #4776among Topic in United States #601in Food & Beverages

The average Pea fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Subway, Non-alcoholic beverage, with strongest over-indexing on Microwave oven (4.05× the country average).

Demographically, the Pea audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pea fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pea profile in United States.

Audience size

3.4M

in United States

Gender

77.6%♀

22.4% male

Age

41.9

average years

Country rank

#9344

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Pea fans

77.6% are female, 22.4% are male, average age 41.9.

Fig. 02

Gender split

77.6%

Female

22.4%

Male

Demographic split for Pea audience in United States
Metric	Value
Female	77.6%
Male	22.4%
Average age	41.9
Estimated audience size	3,362,198

Fig. 03

Age distribution

Age distribution of the Pea audience in United States
Age bracket	Share	%
16-19		14%
20-29		17%
30-39		20%
40-49		24%
50+		26%

Fig. 04

Worldwide distribution

29.7%

of the worldwide Pea audience comes from United States.

Worldwide audience distribution share by country for Pea
Country	Share
United States	29.7%
United Kingdom	8.2%
Australia	3.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pea audience in United States is strongest.

Fig. 05

Top regions by affinity

Pea fans by region: top regions in United States
#	Region	Reach	×
01	California	~400K	1.15×
02	New York	~200K	1.15×
03	Massachusetts	~80K	1.15×
04	Florida	~300K	1.13×
05	New Jersey	~90K	1.10×
06	Texas	~300K	1.09×
07	Virginia	~90K	1.08×
08	Connecticut	~40K	1.07×
09	Maryland	~60K	1.06×
10	New Hampshire	~10K	1.06×
11	Washington	~70K	1.05×
12	North Dakota	~7K	1.05×
13	Georgia	~100K	1.04×
14	Colorado	~60K	1.04×
15	Rhode Island	~10K	1.04×
16	Washington, District of Columbia	~10K	1.04×
17	Hawaii	~10K	1.03×
18	Vermont	~6K	1.03×
19	North Carolina	~100K	1.02×
20	Oregon	~40K	1.02×
21	Mississippi	~30K	1.02×
22	Nebraska	~20K	1.02×
23	Pennsylvania	~100K	1.01×
24	Utah	~30K	1.01×
25	Maine	~10K	1.01×
26	Louisiana	~40K	1.00×
27	Kentucky	~40K	1.00×
28	Illinois	~100K	0.99×
29	South Dakota	~8K	0.99×
30	Arizona	~70K	0.98×
31	Kansas	~30K	0.98×
32	Idaho	~20K	0.98×
33	West Virginia	~20K	0.98×
34	Alaska	~7K	0.98×
35	Ohio	~100K	0.97×
36	Indiana	~60K	0.97×
37	Minnesota	~50K	0.97×
38	Michigan	~80K	0.96×
39	South Carolina	~50K	0.96×
40	Iowa	~30K	0.95×
41	Arkansas	~30K	0.95×
42	Nevada	~30K	0.94×
43	Delaware	~9K	0.93×
44	Tennessee	~60K	0.92×
45	New Mexico	~20K	0.92×
46	Missouri	~50K	0.91×
47	Wisconsin	~50K	0.90×
48	Alabama	~40K	0.90×
49	Oklahoma	~30K	0.90×
50	Montana	~8K	0.90×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pea audience
#	Interest	Category	×
01	Microwave oven	Home & Garden	4.05×
02	Non-alcoholic beverage	Food & Beverages	3.73×
03	Pastry	Food & Beverages	2.19×
04	Subway	Food & Beverages	2.11×
05	Britney Spears	Music & Radio	2.05×
06	Pharmacy	Business & Career	2.04×
07	Charitable organization	Politics & Society	2.00×
08	Discount stores	Shopping	1.99×
09	Trader Joe's	Shopping	1.84×
10	Genetics	Kids & Family	1.83×
11	Organic food	Food & Beverages	1.76×
12	IKEA	Home & Garden	1.74×
13	Pizza Hut	Food & Beverages	1.73×
14	Reddit	Internet & Social Media	1.70×
15	Supermarket	Shopping	1.69×
16	Breakfast	Food & Beverages	1.66×
17	Shopping malls	Shopping	1.60×
18	Nonprofit organization	Politics & Society	1.58×
19	McDonald's	Food & Beverages	1.52×
20	Grilling	Food & Beverages	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Pea audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	1.64×
Indulgence	JOY	1.45×
Convenience Orientation	PREMIUM	1.45×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Pea audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.74×
Risk Appetite	THRILL	0.78×
Pet Ownership	JOY	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Pea have in United States?

Pea has an estimated audience of 3,362,198 people in United States, concentrated in California and Texas.

What is the gender split and age of Pea fans?

77.6% of Pea fans are female, 22.4% are male, with an average age of 41.9 years.

Which brands do Pea fans like most?

Pea fans show strongest brand affinity for Microwave oven (4.05×), Subway (2.11×), and Non-alcoholic beverage (3.73×) over the country average.

Where do Pea fans live in United States?

Pea fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Pea fans also like?

Beyond Pea itself, the audience over-indexes on Subway (2.11×), Non-alcoholic beverage (3.73×), Trader Joe's (1.84×), and Reddit (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

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Tomato (14,497,257)
Maize (14,246,322)
Ginger (9,906,834)
Soybean (9,009,194)

See Pea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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