Pea Audience in United States
Pea has an estimated audience of 3,362,198 people in United States. 77.6% are female, 22.4% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Pillow, Unique Gifts, Jingoism, Saving.
The average Pea fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Pillow, Unique Gifts, with strongest over-indexing on Elsword (22.71× the country average). Demographically, the Pea audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Pea fans
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 41.9 |
| Estimated audience size | 3,362,198 |
Audience persona
The typical Pea fan in United States is more female, around 41.9 years old, with strong Creativity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 458,798 | 1.24× |
| Texas | 316,149 | 1.09× |
| Florida | 272,886 | 1.2× |
| New York | 234,532 | 1.25× |
| Pennsylvania | 117,052 | 1.03× |
| Illinois | 113,434 | 1.01× |
| Georgia | 112,822 | 1.09× |
| North Carolina | 104,608 | 1.03× |
| Ohio | 102,591 | 0.99× |
| New Jersey | 95,921 | 1.12× |
| Virginia | 91,869 | 1.12× |
| Michigan | 85,371 | 0.97× |
| Massachusetts | 78,477 | 1.18× |
| Washington | 73,302 | 1.09× |
| Arizona | 69,413 | 1.01× |
| Tennessee | 62,973 | 0.93× |
| Maryland | 62,933 | 1.09× |
| Indiana | 59,689 | 0.97× |
| Colorado | 56,229 | 1.06× |
| Missouri | 50,908 | 0.94× |
| South Carolina | 48,908 | 0.97× |
| Minnesota | 46,689 | 0.97× |
| Wisconsin | 45,724 | 0.9× |
| Louisiana | 42,092 | 0.97× |
| Oregon | 41,367 | 1.07× |
| Alabama | 39,980 | 0.85× |
| Kentucky | 39,652 | 0.94× |
| Connecticut | 37,053 | 1.1× |
| Oklahoma | 33,407 | 0.89× |
| Nevada | 31,905 | 0.98× |
| Utah | 30,057 | 1× |
| Mississippi | 27,921 | 1.01× |
| Iowa | 26,483 | 0.96× |
| Arkansas | 26,064 | 0.94× |
| Kansas | 25,785 | 0.97× |
| Nebraska | 16,646 | 0.99× |
| Idaho | 16,474 | 0.98× |
| Hawaii | 15,362 | 1.06× |
| New Mexico | 15,193 | 0.9× |
| West Virginia | 14,941 | 0.95× |
| New Hampshire | 13,297 | 1× |
| Maine | 11,775 | 0.98× |
| Washington, District of Columbia | 11,147 | 1.1× |
| Rhode Island | 10,407 | 0.97× |
| Delaware | 8,202 | 0.88× |
| Montana | 8,025 | 0.86× |
| North Dakota | 6,757 | 0.98× |
| South Dakota | 6,620 | 0.85× |
| Alaska | 6,527 | 0.91× |
| Vermont | 5,472 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 22.71× | Games |
| Pillow | 1.64× | Home & Garden |
| Unique Gifts | 1.75× | Shopping |
| Jingoism | 1.55× | Politics & Society |
| Saving | 1.58× | Business & Career |
| Birthday Gifts | 1.66× | Kids & Family |
| Layne Staley | 2.41× | Music & Radio |
| English literature | 2.26× | Literature |
| Janitor | 1.95× | Home & Garden |
| Hebe | 1.93× | Home & Garden |
| Solo climbing | 1.83× | Sports |
| life is good | 1.63× | Music & Radio |
| Brunello Cucinelli | 1.83× | Fashion & Accessoires |
| Gaelic football | 1.6× | Sports |
| Certified diabetes educator | 2.81× | Business & Career |
| Bounce (film) | 2.65× | Movies & TV |
| International University of Business Agriculture and Technology | 2.19× | Business & Career |
| MeatEater | 1.55× | Movies & TV |
| Hattiesburg, Mississippi | 2.01× | Travel & Leisure |
| Chiropractic education | 2.29× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.31 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Indulgence | JOY | 1.29 |
| Family Orientation | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.27 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 8.2% |
| Australia | 3.8% |
See Pea audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Pea have in United States?
Pea has an estimated audience of 3,362,198 people in United States, concentrated in California and Texas.
What is the gender split and age of Pea fans?
77.6% of Pea fans are female, 22.4% are male, with an average age of 41.9 years.
Which brands do Pea fans like most?
Pea fans show strongest brand affinity for Elsword (22.71×), Pillow (1.64×), and Unique Gifts (1.75×) over the country average.
Where do Pea fans live in United States?
Pea fans in United States are most concentrated in California (reach 458,798), Texas (reach 316,149), and Florida (reach 272,886). These three regions account for the largest share of the active audience.
What other brands do Pea fans also like?
Beyond Pea itself, the audience over-indexes on Pillow (1.64×), Unique Gifts (1.75×), Jingoism (1.55×), and Saving (1.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.