Rascasse Audience Intelligence

Penny dreadful Audience in United States

A data profile of the people who buy, follow and care about Penny dreadful in United States — modelled from more than twelve digital signal sources. Penny dreadful has an estimated audience of 629,824 people in United States.

#623among TV series in United States#2734among Movie / TV Show / Series in United States#5952in Movies & TV

The average Penny dreadful fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kristen Bell, AMC (TV channel), International education, with strongest over-indexing on Kristen Bell (55.27× the country average).

Demographically, the Penny dreadful audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penny dreadful fan in United States is balanced, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Kristen Bell.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penny dreadful profile in United States.

Audience size
630K
in United States
Gender
51.6%♀
48.4% male
Age
31.8
average years
Country rank
#31889
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Penny dreadful viewers

51.6% are female, 48.4% are male, average age 31.8.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Penny dreadful audience in United States
MetricValue
Female51.6%
Male48.4%
Average age31.8
Estimated audience size629,824
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Penny dreadful audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3918%
40-4914%
50+7%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Penny dreadful audience comes from United States.

Worldwide audience distribution share by country for Penny dreadful
CountryShare
United States27.8%
Brazil25.8%
France9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penny dreadful audience in United States is strongest.

Fig. 05

Top regions by affinity

Penny dreadful fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.37×
02Alaska~2K1.23×
03Idaho~4K1.21×
04Washington~10K1.19×
05Montana~2K1.17×
06Oklahoma~8K1.16×
07Maine~3K1.14×
08West Virginia~3K1.13×
09Kentucky~9K1.12×
10Arkansas~6K1.12×
11Colorado~10K1.11×
12New Mexico~3K1.11×
13Utah~6K1.08×
14New Hampshire~3K1.07×
15Tennessee~10K1.06×
16Missouri~10K1.06×
17Vermont~1K1.06×
18Louisiana~8K1.04×
19Kansas~5K1.04×
20Arizona~10K1.01×
21Rhode Island~2K1.01×
22Ohio~20K1.00×
23Indiana~10K0.98×
24Nevada~6K0.98×
25Virginia~10K0.97×
26California~70K0.96×
27Texas~50K0.96×
28Pennsylvania~20K0.96×
29North Carolina~20K0.96×
30Wisconsin~9K0.95×
31Nebraska~3K0.95×
32South Carolina~9K0.94×
33Mississippi~5K0.94×
34North Dakota~1K0.94×
35Alabama~8K0.93×
36Florida~40K0.92×
37Michigan~20K0.92×
38Iowa~5K0.92×
39Connecticut~6K0.91×
40Illinois~20K0.90×
41Georgia~20K0.90×
42Minnesota~8K0.90×
43New York~30K0.89×
44Massachusetts~10K0.88×
45Delaware~1K0.87×
46South Dakota~1K0.87×
47Maryland~9K0.85×
48Washington, District of Columbia~2K0.80×
49New Jersey~10K0.77×
50Hawaii~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Penny dreadful, United States
0.77×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penny dreadful audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penny dreadful audience
#·InterestCategoryAffinity×
01Kristen BellMovies & TV55.27×
02malwarebytesTechnology & Electronics20.00×
03Six Feet Under (TV series)Movies & TV20.00×
04International educationBusiness & Career17.60×
05Concept artArts & Culture11.21×
06William ShakespeareLiterature10.57×
07AMC (TV channel)Movies & TV10.08×
08Graphic novelLiterature9.23×
09Brittany SnowMovies & TV6.35×
10The Lord of the RingsMovies & TV6.01×
11Psychological thrillerLiterature5.57×
12Superhero fictionLiterature5.54×
13Digital artArts & Culture3.99×
14Anime and manga fandomLiterature3.52×
15Buffalo Wild WingsFood & Beverages3.45×
16Game of ThronesMovies & TV3.23×
17WingstopFood & Beverages2.32×
18Subscription business modelShopping2.28×
19Texas RoadhouseFood & Beverages1.89×
20SupermanMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penny dreadful audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penny dreadful audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
TraditionCONSERVATISM1.71×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penny dreadful audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Family OrientationCONSERVATISM0.86×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Penny dreadful have in United States?

Penny dreadful has an estimated audience of 629,824 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Penny dreadful viewers?

51.6% of Penny dreadful fans are female, 48.4% are male, with an average age of 31.8 years.

03

Which brands do Penny dreadful fans like most?

Penny dreadful fans show strongest brand affinity for Kristen Bell (55.27×), AMC (TV channel) (10.08×), and International education (17.6×) over the country average.

04

Where do Penny dreadful fans live in United States?

Penny dreadful fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Penny dreadful fans also like?

Beyond Penny dreadful itself, the audience over-indexes on AMC (TV channel) (10.08×), International education (17.6×), Graphic novel (9.23×), and malwarebytes (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Penny dreadful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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