Penny dreadful Audience in United States

Penny dreadful logo

Penny dreadful has an estimated audience of 626,193 people in United States. 51.6% are female, 48.4% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Gloria, Dog breed, Lulu 黃路梓茵, Urban Outfitters.

The average Penny dreadful fan in United States is 31.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Gloria, Dog breed, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Penny dreadful audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Penny dreadful fans

Demographic split for Penny dreadful audience in United States
MetricValue
Female51.6%
Male48.4%
Average age31.8
Estimated audience size626,193

Audience persona

The typical Penny dreadful fan in United States is balanced, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Penny dreadful in United States
RegionReachAffinity
California71,5401.04×
Texas54,0121×
Florida39,1370.92×
New York33,5870.96×
Pennsylvania20,4880.97×
Ohio19,9151.03×
Illinois19,7610.95×
North Carolina18,7300.99×
Georgia18,2140.94×
Michigan15,8180.97×
Washington15,4241.23×
Virginia15,0430.99×
Tennessee13,9151.11×
Arizona13,1371.03×
New Jersey12,4710.78×
Indiana11,8761.04×
Missouri10,9911.09×
Colorado10,9121.11×
Massachusetts10,8900.88×
Oregon10,4231.45×
South Carolina9,1340.97×
Maryland9,1130.85×
Kentucky9,0321.15×
Wisconsin8,8850.94×
Louisiana8,6201.07×
Oklahoma8,5181.22×
Alabama8,4430.97×
Minnesota8,2700.92×
Utah6,2201.11×
Nevada6,1491.02×
Arkansas5,8121.13×
Connecticut5,6050.89×
Kansas5,0491.02×
Mississippi4,7620.92×
Iowa4,5320.88×
Idaho3,6811.17×
New Mexico3,3601.07×
West Virginia3,1401.08×
Nebraska2,8330.9×
Maine2,5761.15×
New Hampshire2,5241.02×
Montana2,0051.15×
Rhode Island1,8860.95×
Hawaii1,8690.69×
Alaska1,5411.15×
Washington, District of Columbia1,5080.8×
Delaware1,4050.81×
North Dakota1,1050.86×
Vermont1,0930.99×
South Dakota1,0810.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penny dreadful audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Gloria20×Music & Radio
Dog breed1.77×Pets & Animals
Lulu 黃路梓茵3.82×Movies & TV
Urban Outfitters2.59×Shopping
Winemaking5.77×Food & Beverages
Corona (band)7.06×Music & Radio
Google Photos2.5×Technology & Electronics
Israel1.83×Travel & Leisure
Product design1.69×Business & Career
Home staging4.43×Home & Garden
Bank account1.77×Business & Career
Jesse Plemons2.45×Movies & TV
Grinch2.86×Movies & TV
Monmouth County, New Jersey6.69×Travel & Leisure
Vocal harmony2.84×Music & Radio
Nebraska Cornhuskers football2.25×Sports
The Devil's Rejects6.21×Movies & TV
Goop3.26×Internet & Social Media
Historic site2.54×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penny dreadful audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
TraditionCONSERVATISM1.83
PatriotismCONSERVATISM1.83
Risk AppetiteTHRILL1.51
Urban LifestyleOPEN1.45
ExtroversionTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Penny dreadful
CountryShare
United States28.3%
Brazil26.3%
France9.0%

See Penny dreadful audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Penny dreadful have in United States?

Penny dreadful has an estimated audience of 626,193 people in United States, concentrated in California and Texas.

What is the gender split and age of Penny dreadful fans?

51.6% of Penny dreadful fans are female, 48.4% are male, with an average age of 31.8 years.

Which brands do Penny dreadful fans like most?

Penny dreadful fans show strongest brand affinity for Queens College, City University of New York (20×), Gloria (20×), and Dog breed (1.77×) over the country average.

Where do Penny dreadful fans live in United States?

Penny dreadful fans in United States are most concentrated in California (reach 71,540), Texas (reach 54,012), and Florida (reach 39,137). These three regions account for the largest share of the active audience.

What other brands do Penny dreadful fans also like?

Beyond Penny dreadful itself, the audience over-indexes on Gloria (20×), Dog breed (1.77×), Lulu 黃路梓茵 (3.82×), and Urban Outfitters (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penny dreadful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.