Percy Jackson & the Olympians: The Lightning Thief Audience in United States

Percy Jackson & the Olympians: The Lightning Thief logo

Percy Jackson & the Olympians: The Lightning Thief has an estimated audience of 432,841 people in United States. 43.2% are female, 56.8% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, E-book readers, Scooby-Doo, Anime and manga fandom, Stranger Things.

The average Percy Jackson & the Olympians: The Lightning Thief fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, E-book readers, Scooby-Doo, with strongest over-indexing on PSV Eindhoven (92.86× the country average). Demographically, the Percy Jackson & the Olympians: The Lightning Thief audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of Percy Jackson & the Olympians: The Lightning Thief fans

Demographic split for Percy Jackson & the Olympians: The Lightning Thief audience in United States
MetricValue
Female43.2%
Male56.8%
Average age38.6
Estimated audience size432,841

Audience persona

The typical Percy Jackson & the Olympians: The Lightning Thief fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Percy Jackson & the Olympians: The Lightning Thief in United States
RegionReachAffinity
California48,0541.01×
Texas40,3921.09×
Florida27,2540.93×
New York26,3671.09×
Illinois15,3711.07×
North Carolina14,4231.11×
Pennsylvania13,2860.91×
Georgia13,2620.99×
Ohio13,0080.98×
Michigan11,1700.99×
New Jersey9,9300.9×
Virginia9,7230.92×
Louisiana9,0791.63×
Washington8,9581.03×
Tennessee8,9461.03×
Arizona8,8771×
Missouri8,1881.17×
Massachusetts7,9350.93×
Indiana7,9221×
Colorado6,7260.99×
Maryland6,7110.9×
Kentucky6,6421.22×
Wisconsin6,2880.97×
South Carolina6,0130.92×
Alabama5,9960.99×
Minnesota5,9450.96×
Oregon5,2361.06×
Oklahoma5,1561.07×
Utah4,5261.17×
Arkansas4,1871.17×
Connecticut4,1790.96×
Nevada4,0930.98×
Iowa3,7911.06×
Mississippi3,7531.05×
Kansas2,9280.86×
Idaho2,4621.13×
Hawaii1,9071.02×
West Virginia1,8730.93×
Nebraska1,8600.86×
New Mexico1,6770.77×
Maine1,4900.96×
New Hampshire1,3060.77×
Rhode Island1,1470.83×
Montana1,1280.94×
Alaska1,0791.16×
South Dakota1,0521.05×
Delaware9750.82×
Washington, District of Columbia8900.68×
North Dakota7830.88×
Wyoming7581.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Percy Jackson & the Olympians: The Lightning Thief audience
BrandAffinityCategory
PSV Eindhoven92.86×Sports
E-book readers10.44×Technology & Electronics
Scooby-Doo6.12×Movies & TV
Anime and manga fandom6.74×Literature
Stranger Things5.29×Movies & TV
Young-adult fiction10.82×Literature
Google Maps3.25×Internet & Social Media
Digital art5.69×Arts & Culture
malwarebytes20×Technology & Electronics
Indeed.com3.07×Business & Career
Graphic novel7.8×Literature
Collectible card game6.51×Games
Harry Potter2.53×Movies & TV
Capital One2.78×Business & Career
Bestseller5.01×Literature
Megamind9.88×Movies & TV
Superhero fiction7.59×Literature
Manga3.48×Literature
Zootopia7.7×Movies & TV
Romance novels3.66×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Percy Jackson & the Olympians: The Lightning Thief audience
TraitClusterScore
PatriotismCONSERVATISM1.66
TraditionCONSERVATISM1.51
MindfulnessBALANCE1.29
ExtroversionTHRILL1.26
Community OrientationOPEN1.18
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Percy Jackson & the Olympians: The Lightning Thief
CountryShare
United States56.4%
Spain11.1%
Mexico8.2%

See Percy Jackson & the Olympians: The Lightning Thief audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does Percy Jackson & the Olympians: The Lightning Thief have in United States?

Percy Jackson & the Olympians: The Lightning Thief has an estimated audience of 432,841 people in United States, concentrated in California and Texas.

What is the gender split and age of Percy Jackson & the Olympians: The Lightning Thief fans?

43.2% of Percy Jackson & the Olympians: The Lightning Thief fans are female, 56.8% are male, with an average age of 38.6 years.

Which brands do Percy Jackson & the Olympians: The Lightning Thief fans like most?

Percy Jackson & the Olympians: The Lightning Thief fans show strongest brand affinity for PSV Eindhoven (92.86×), E-book readers (10.44×), and Scooby-Doo (6.12×) over the country average.

Where do Percy Jackson & the Olympians: The Lightning Thief fans live in United States?

Percy Jackson & the Olympians: The Lightning Thief fans in United States are most concentrated in California (reach 48,054), Texas (reach 40,392), and Florida (reach 27,254). These three regions account for the largest share of the active audience.

What other brands do Percy Jackson & the Olympians: The Lightning Thief fans also like?

Beyond Percy Jackson & the Olympians: The Lightning Thief itself, the audience over-indexes on E-book readers (10.44×), Scooby-Doo (6.12×), Anime and manga fandom (6.74×), and Stranger Things (5.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Percy Jackson & the Olympians: The Lightning Thief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.