Rascasse Audience Intelligence

Percy Jackson & the Olympians: The Lightning Thief Audience in United States

A data profile of the people who buy, follow and care about Percy Jackson & the Olympians: The Lightning Thief in United States — modelled from more than twelve digital signal sources. Percy Jackson & the Olympians: The Lightning Thief has an estimated audience of 203,742 people in United States.

#41among Fantasy in United States#5061among Movie / TV Show / Series in United States#10046in Movies & TV

The average Percy Jackson & the Olympians: The Lightning Thief fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drain cleaner, Megamind, Monsters, with strongest over-indexing on Drain cleaner (64.13× the country average).

Demographically, the Percy Jackson & the Olympians: The Lightning Thief audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Percy Jackson & the Olympians: The Lightning Thief fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Drain cleaner.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Percy Jackson & the Olympians: The Lightning Thief profile in United States.

Audience size
204K
in United States
Gender
43.2%♀
56.8% male
Age
38.6
average years
Country rank
#58154
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Percy Jackson & the Olympians: The Lightning Thief viewers

43.2% are female, 56.8% are male, average age 38.6.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Percy Jackson & the Olympians: The Lightning Thief audience in United States
MetricValue
Female43.2%
Male56.8%
Average age38.6
Estimated audience size203,742
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Percy Jackson & the Olympians: The Lightning Thief audience in United States
Age bracketShare%
16-1930%
20-2917%
30-3912%
40-4910%
50+31%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Percy Jackson & the Olympians: The Lightning Thief audience comes from United States.

Worldwide audience distribution share by country for Percy Jackson & the Olympians: The Lightning Thief
CountryShare
United States30.7%
Spain20.3%
Mexico17.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Percy Jackson & the Olympians: The Lightning Thief audience in United States is strongest.

Fig. 05

Top regions by affinity

Percy Jackson & the Olympians: The Lightning Thief fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~7K1.29×
02Utah~5K1.22×
03Missouri~8K1.15×
04Kentucky~6K1.14×
05Arkansas~4K1.13×
06Idaho~2K1.12×
07North Carolina~10K1.11×
08Oklahoma~5K1.07×
09Iowa~4K1.04×
10Alaska<1K1.04×
11Texas~40K1.02×
12Tennessee~9K1.02×
13Indiana~8K1.02×
14Oregon~5K1.02×
15Mississippi~4K1.02×
16Nebraska~2K1.02×
17Illinois~10K1.01×
18South Carolina~7K1.01×
19Alabama~6K1.01×
20Kansas~3K1.01×
21Hawaii~2K1.01×
22Minnesota~6K1.00×
23Connecticut~4K1.00×
24Maine~2K1.00×
25Montana~1K1.00×
26South Dakota~1K1.00×
27New York~20K0.99×
28Georgia~10K0.98×
29North Dakota<1K0.98×
30Ohio~10K0.97×
31Michigan~10K0.97×
32Arizona~9K0.97×
33Washington~8K0.97×
34Wisconsin~6K0.97×
35West Virginia~2K0.97×
36Vermont<1K0.97×
37California~50K0.96×
38Pennsylvania~10K0.95×
39New Jersey~10K0.95×
40Massachusetts~8K0.95×
41New Mexico~2K0.95×
42New Hampshire~2K0.95×
43Rhode Island~1K0.95×
44Maryland~7K0.93×
45Colorado~6K0.93×
46Nevada~4K0.93×
47Delaware~1K0.92×
48Florida~30K0.91×
49Virginia~10K0.91×
50Washington, District of Columbia~1K0.86×
Fig. 06

Affinity by region

Affinity by region — Percy Jackson & the Olympians: The Lightning Thief, United States
0.86×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Percy Jackson & the Olympians: The Lightning Thief audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Percy Jackson & the Olympians: The Lightning Thief audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden64.13×
02Political thrillerMovies & TV21.41×
03International educationBusiness & Career20.00×
04malwarebytesTechnology & Electronics20.00×
05MegamindMovies & TV19.68×
06Meet the RobinsonsMovies & TV18.62×
07Kung Fu PandaMovies & TV14.52×
08MonstersMovies & TV13.54×
09Young-adult fictionLiterature12.60×
10Graphic novelLiterature9.79×
11ZootopiaMovies & TV9.04×
12ShrekMovies & TV8.97×
13E-book readersTechnology & Electronics8.56×
14Psychological thrillerLiterature7.39×
15BestsellerLiterature5.23×
16Stranger ThingsMovies & TV4.73×
17Anime and manga fandomLiterature4.21×
18Dunkin' DonutsFood & Beverages3.99×
19Burger KingFood & Beverages3.07×
20CookingFood & Beverages1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Percy Jackson & the Olympians: The Lightning Thief audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Percy Jackson & the Olympians: The Lightning Thief audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.86×
TraditionCONSERVATISM1.64×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Percy Jackson & the Olympians: The Lightning Thief audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Quality AwarenessPREMIUM0.63×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Percy Jackson & the Olympians: The Lightning Thief have in United States?

Percy Jackson & the Olympians: The Lightning Thief has an estimated audience of 203,742 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Percy Jackson & the Olympians: The Lightning Thief viewers?

43.2% of Percy Jackson & the Olympians: The Lightning Thief fans are female, 56.8% are male, with an average age of 38.6 years.

03

Which brands do Percy Jackson & the Olympians: The Lightning Thief fans like most?

Percy Jackson & the Olympians: The Lightning Thief fans show strongest brand affinity for Drain cleaner (64.13×), Megamind (19.68×), and Monsters (13.54×) over the country average.

04

Where do Percy Jackson & the Olympians: The Lightning Thief fans live in United States?

Percy Jackson & the Olympians: The Lightning Thief fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Percy Jackson & the Olympians: The Lightning Thief fans also like?

Beyond Percy Jackson & the Olympians: The Lightning Thief itself, the audience over-indexes on Megamind (19.68×), Monsters (13.54×), International education (20×), and E-book readers (8.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Percy Jackson & the Olympians: The Lightning Thief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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