Rascasse Audience Intelligence

Persona Audience in United States

A data profile of the people who buy, follow and care about Persona in United States — modelled from more than twelve digital signal sources. Persona has an estimated audience of 544,382 people in United States.

#11058among Topic in United States#2169in Business & Career

The average Persona fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Role-playing, Fry's Electronics, International education, with strongest over-indexing on Role-playing (32.4× the country average).

Demographically, the Persona audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Persona fan in United States is more female, around 36.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Role-playing.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Persona profile in United States.

Audience size
544K
in United States
Gender
68.8%♀
31.2% male
Age
36.1
average years
Country rank
#34854
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Persona fans

68.8% are female, 31.2% are male, average age 36.1.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Persona audience in United States
MetricValue
Female68.8%
Male31.2%
Average age36.1
Estimated audience size544,382
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Persona audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3925%
40-4922%
50+8%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Persona audience comes from United States.

Worldwide audience distribution share by country for Persona
CountryShare
United States26.1%
Japan10.8%
Sweden5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Persona audience in United States is strongest.

Fig. 05

Top regions by affinity

Persona fans by region: top regions in United States
#RegionReachAffinity×
01California~100K2.11×
02Texas~60K1.23×
03Washington~10K1.21×
04Georgia~20K1.20×
05New York~40K1.18×
06Maryland~10K1.14×
07Louisiana~8K1.14×
08Florida~40K1.11×
09South Dakota~1K1.11×
10Virginia~10K1.10×
11North Carolina~20K1.08×
12New Jersey~10K1.08×
13Illinois~20K1.05×
14Washington, District of Columbia~2K1.05×
15Massachusetts~10K1.04×
16Arkansas~5K1.04×
17Hawaii~2K1.04×
18Rhode Island~2K1.04×
19Oregon~6K1.03×
20Nevada~5K1.03×
21Arizona~10K1.02×
22Pennsylvania~20K1.01×
23Mississippi~5K1.01×
24South Carolina~8K1.00×
25Alabama~8K1.00×
26Oklahoma~6K0.98×
27Tennessee~10K0.97×
28Kansas~4K0.97×
29Kentucky~7K0.96×
30Connecticut~5K0.96×
31Utah~5K0.96×
32Indiana~9K0.95×
33Delaware~1K0.95×
34Alaska~1K0.95×
35Missouri~8K0.93×
36Minnesota~7K0.93×
37Michigan~10K0.92×
38Ohio~20K0.90×
39New Mexico~2K0.90×
40Nebraska~2K0.89×
41Maine~2K0.89×
42Vermont<1K0.89×
43Colorado~8K0.88×
44Wisconsin~7K0.85×
45West Virginia~2K0.85×
46Iowa~4K0.84×
47Idaho~2K0.84×
48New Hampshire~2K0.84×
49Montana~1K0.83×
50North Dakota<1K0.81×
Fig. 06

Affinity by region

Affinity by region — Persona, United States
0.81×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Persona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Persona audience
#·InterestCategoryAffinity×
01Attack on Titan (video game)Games33.80×
02Role-playingGames32.40×
03Fry's ElectronicsShopping20.00×
04Pinky and the BrainMovies & TV20.00×
05Fruits BasketLiterature18.92×
06International educationBusiness & Career14.36×
07GarfieldMovies & TV11.45×
08Neve CampbellMovies & TV9.85×
09Malcolm in the MiddleMovies & TV7.90×
10Lily CollinsMovies & TV7.87×
11NeweggShopping7.63×
12Josh BrolinMovies & TV7.14×
13Home AloneMovies & TV7.13×
14Micro CenterShopping6.07×
15My Hero AcademiaLiterature6.01×
16RobloxGames5.12×
17SteamGames5.05×
18DeviantArtInternet & Social Media4.06×
19Mortgage loansBusiness & Career2.34×
20PinterestInternet & Social Media1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Persona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Persona audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
Price SensitivityPREMIUM1.66×
Pet OwnershipJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Persona audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
DIY MentalityTHRILL0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Persona have in United States?

Persona has an estimated audience of 544,382 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Persona fans?

68.8% of Persona fans are female, 31.2% are male, with an average age of 36.1 years.

03

Which brands do Persona fans like most?

Persona fans show strongest brand affinity for Role-playing (32.4×), Fry's Electronics (20×), and International education (14.36×) over the country average.

04

Where do Persona fans live in United States?

Persona fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Persona fans also like?

Beyond Persona itself, the audience over-indexes on Fry's Electronics (20×), International education (14.36×), Micro Center (6.07×), and Pinky and the Brain (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Persona audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Persona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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