Persona Audience in United States

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Persona has an estimated audience of 544,382 people in United States. 68.8% are female, 31.2% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Role-playing, Phineas and Ferb, Fruits Basket, Attack on Titan (video game).

The average Persona fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Role-playing, Phineas and Ferb, with strongest over-indexing on Finnair (675× the country average). Demographically, the Persona audience skews more female with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Persona fans

Demographic split for Persona audience in United States
MetricValue
Female68.8%
Male31.2%
Average age36.1
Estimated audience size544,382

Audience persona

The typical Persona fan in United States is more female, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Persona in United States
RegionReachAffinity
California101,4841.7×
Texas59,4991.27×
Florida44,2241.2×
New York38,7621.27×
Georgia20,8841.25×
Illinois20,2541.12×
Pennsylvania18,6241.02×
North Carolina18,1261.11×
New Jersey15,7611.14×
Ohio15,3040.91×
Virginia14,7621.11×
Michigan13,6780.96×
Washington13,3341.22×
Arizona11,6111.04×
Massachusetts11,5871.08×
Tennessee11,0901.02×
Maryland11,0441.18×
Indiana9,4500.95×
Missouri8,1790.93×
South Carolina8,1531×
Louisiana7,8231.11×
Colorado7,7840.91×
Minnesota7,4800.96×
Alabama7,4300.98×
Wisconsin7,2420.88×
Oregon6,5561.05×
Kentucky6,3870.94×
Oklahoma5,8660.97×
Connecticut5,3740.98×
Nevada5,3371.01×
Utah4,9111.01×
Arkansas4,5411.01×
Mississippi4,4831×
Kansas4,0890.95×
Iowa3,8260.85×
Nebraska2,3920.88×
Hawaii2,3621.01×
New Mexico2,3440.86×
Idaho2,1720.8×
West Virginia1,9810.78×
Washington, District of Columbia1,8381.12×
Rhode Island1,7771.03×
New Hampshire1,7630.82×
Maine1,6150.83×
South Dakota1,3871.1×
Delaware1,3840.92×
Montana1,1950.79×
Alaska9620.83×
North Dakota8220.74×
Vermont7770.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Persona audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Role-playing29.61×Games
Phineas and Ferb15.63×Movies & TV
Fruits Basket26.64×Literature
Attack on Titan (video game)48.22×Games
Scooby-Doo4.03×Movies & TV
DeviantArt5.24×Internet & Social Media
Pinky and the Brain20×Movies & TV
Micro Center5.4×Shopping
Lily Collins9.68×Movies & TV
Hatsune Miku14.35×Literature
Garfield11.16×Movies & TV
Home Alone6.81×Movies & TV
Roblox4.69×Games
Funimation6.34×Movies & TV
Malcolm in the Middle8.32×Movies & TV
Curling10.73×Sports
Neve Campbell9.37×Movies & TV
Bored Panda4.82×Internet & Social Media
Goyard10.3×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Persona audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.34
ExtroversionTHRILL1.33
Pet OwnershipJOY1.25
Price SensitivityPREMIUM1.18
SustainabilityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Persona
CountryShare
United States26.7%
Japan10.8%
Sweden5.7%

See Persona audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Persona have in United States?

Persona has an estimated audience of 544,382 people in United States, concentrated in California and Texas.

What is the gender split and age of Persona fans?

68.8% of Persona fans are female, 31.2% are male, with an average age of 36.1 years.

Which brands do Persona fans like most?

Persona fans show strongest brand affinity for Finnair (675×), Role-playing (29.61×), and Phineas and Ferb (15.63×) over the country average.

Where do Persona fans live in United States?

Persona fans in United States are most concentrated in California (reach 101,484), Texas (reach 59,499), and Florida (reach 44,224). These three regions account for the largest share of the active audience.

What other brands do Persona fans also like?

Beyond Persona itself, the audience over-indexes on Role-playing (29.61×), Phineas and Ferb (15.63×), Fruits Basket (26.64×), and Attack on Titan (video game) (48.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Persona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.