A data profile of the people who buy, follow and care about Personality quiz in United States — modelled from more than twelve digital signal sources. Personality quiz has an estimated audience of 2,615,403 people in United States.
The average Personality quiz fan in United States is 41.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Reddit, Superman, Zoo, with strongest over-indexing on Reddit (3.02× the country average).
Demographically, the Personality quiz audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Personality quiz fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Reddit.
The key figures that characterise the Personality quiz profile in United States.
72.3% are female, 27.7% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 41.5 |
| Estimated audience size | 2,615,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Personality quiz audience comes from United States.
| Country | Share |
|---|---|
| United States | 63.1% |
| Brazil | 11.7% |
| United Kingdom | 5.2% |
Where the Personality quiz audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~40K | 1.66× | |
| 02 | Idaho | ~20K | 1.38× | |
| 03 | Washington | ~70K | 1.27× | |
| 04 | Oregon | ~40K | 1.22× | |
| 05 | Alaska | ~7K | 1.21× | |
| 06 | Nebraska | ~10K | 1.12× | |
| 07 | Missouri | ~50K | 1.10× | |
| 08 | Arkansas | ~20K | 1.10× | |
| 09 | Oklahoma | ~30K | 1.09× | |
| 10 | Kansas | ~20K | 1.09× | |
| 11 | Kentucky | ~40K | 1.08× | |
| 12 | West Virginia | ~10K | 1.07× | |
| 13 | Montana | ~8K | 1.07× | |
| 14 | Hawaii | ~10K | 1.04× | |
| 15 | North Dakota | ~6K | 1.04× | |
| 16 | New Hampshire | ~10K | 1.03× | |
| 17 | Virginia | ~70K | 1.02× | |
| 18 | Texas | ~200K | 1.01× | |
| 19 | Indiana | ~50K | 1.01× | |
| 20 | Wisconsin | ~40K | 1.01× | |
| 21 | Minnesota | ~40K | 1.01× | |
| 22 | Alabama | ~40K | 1.01× | |
| 23 | Maine | ~9K | 1.01× | |
| 24 | Tennessee | ~50K | 0.98× | |
| 25 | South Dakota | ~6K | 0.97× | |
| 26 | California | ~300K | 0.96× | |
| 27 | Colorado | ~40K | 0.96× | |
| 28 | Iowa | ~20K | 0.96× | |
| 29 | Vermont | ~4K | 0.96× | |
| 30 | Michigan | ~60K | 0.94× | |
| 31 | Arizona | ~50K | 0.94× | |
| 32 | Louisiana | ~30K | 0.94× | |
| 33 | North Carolina | ~70K | 0.93× | |
| 34 | Massachusetts | ~50K | 0.93× | |
| 35 | Mississippi | ~20K | 0.93× | |
| 36 | South Carolina | ~40K | 0.92× | |
| 37 | Pennsylvania | ~80K | 0.91× | |
| 38 | Ohio | ~70K | 0.91× | |
| 39 | Connecticut | ~20K | 0.91× | |
| 40 | Nevada | ~20K | 0.91× | |
| 41 | Georgia | ~70K | 0.90× | |
| 42 | Illinois | ~80K | 0.89× | |
| 43 | New Mexico | ~10K | 0.88× | |
| 44 | Rhode Island | ~7K | 0.88× | |
| 45 | Maryland | ~40K | 0.87× | |
| 46 | New York | ~100K | 0.84× | |
| 47 | Washington, District of Columbia | ~7K | 0.84× | |
| 48 | Florida | ~100K | 0.82× | |
| 49 | Delaware | ~6K | 0.80× | |
| 50 | New Jersey | ~50K | 0.78× |
The strongest cross-interests of the Personality quiz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drudge Report | Sports | 3.78× | ||
| 02 | Zoo | Kids & Family | 3.71× | ||
| 03 | Robert Redford | Movies & TV | 3.04× | ||
| 04 | Internet & Social Media | 3.02× | |||
| 05 | Britney Spears | Music & Radio | 2.74× | ||
| 06 | Denver Nuggets | Sports | 2.48× | ||
| 07 | Nostalgia | Home & Garden | 2.43× | ||
| 08 | Subway | Food & Beverages | 2.28× | ||
| 09 | TV game shows | Movies & TV | 2.15× | ||
| 10 | McDonald's | Food & Beverages | 1.93× | ||
| 11 | Tradition | Politics & Society | 1.84× | ||
| 12 | Superman | Movies & TV | 1.81× | ||
| 13 | Pizza Hut | Food & Beverages | 1.81× | ||
| 14 | Burger King | Food & Beverages | 1.79× | ||
| 15 | Dollar General | Shopping | 1.71× | ||
| 16 | Starbucks | Food & Beverages | 1.68× | ||
| 17 | Nonprofit organization | Politics & Society | 1.65× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | American Airlines | Travel & Leisure | 1.56× | ||
| 20 | Drama movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.28× | |
| Community Orientation | OPEN | 1.48× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.53× | |
| Risk Appetite | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.80× |
Personality quiz has an estimated audience of 2,615,403 people in United States, concentrated in California and Texas.
72.3% of Personality quiz fans are female, 27.7% are male, with an average age of 41.5 years.
Personality quiz fans show strongest brand affinity for Reddit (3.02×), Superman (1.81×), and Zoo (3.71×) over the country average.
Personality quiz fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Personality quiz itself, the audience over-indexes on Superman (1.81×), Zoo (3.71×), Subway (2.28×), and Drudge Report (3.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Personality quiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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