Rascasse Audience Intelligence

Personalized books Audience in United States

A data profile of the people who buy, follow and care about Personalized books in United States — modelled from more than twelve digital signal sources. Personalized books has an estimated audience of 721,325 people in United States.

#65among Literary genre in United States#9942among Topic in United States#653in Literature

The average Personalized books fan in United States is 29.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pinterest, Reddit, Child development, with strongest over-indexing on Pinterest (2.1× the country average).

Demographically, the Personalized books audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personalized books fan in United States is more female, around 29.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Pinterest.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personalized books profile in United States.

Audience size
721K
in United States
Gender
82.2%♀
17.8% male
Age
29.7
average years
Country rank
#29347
Topic in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personalized books fans

82.2% are female, 17.8% are male, average age 29.7.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for Personalized books audience in United States
MetricValue
Female82.2%
Male17.8%
Average age29.7
Estimated audience size721,325
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Personalized books audience in United States
Age bracketShare%
16-1944%
20-2922%
30-3918%
40-4912%
50+3%
Fig. 04

Worldwide distribution

66.4%

of the worldwide Personalized books audience comes from United States.

Worldwide audience distribution share by country for Personalized books
CountryShare
United States66.4%
Canada8.5%
Romania7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personalized books audience in United States is strongest.

Fig. 05

Top regions by affinity

Personalized books fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~6K1.68×
02Washington~20K1.47×
03North Dakota~2K1.15×
04Missouri~10K1.12×
05Connecticut~8K1.12×
06Massachusetts~20K1.10×
07Kentucky~10K1.10×
08New Hampshire~3K1.10×
09Wisconsin~10K1.09×
10West Virginia~4K1.08×
11Ohio~20K1.07×
12New Jersey~20K1.07×
13New York~40K1.06×
14Illinois~30K1.05×
15Indiana~10K1.05×
16Maine~3K1.05×
17Pennsylvania~30K1.04×
18Tennessee~20K1.04×
19Vermont~1K1.04×
20Alaska~2K1.02×
21Iowa~6K1.01×
22Nebraska~4K1.01×
23Rhode Island~2K1.01×
24Minnesota~10K1.00×
25South Dakota~2K1.00×
26Louisiana~9K0.99×
27Michigan~20K0.97×
28Arkansas~6K0.97×
29Kansas~6K0.97×
30Delaware~2K0.97×
31Hawaii~3K0.96×
32Maryland~10K0.95×
33Alabama~10K0.95×
34Mississippi~6K0.95×
35Montana~2K0.95×
36Oklahoma~7K0.93×
37Utah~6K0.93×
38Idaho~3K0.93×
39Colorado~10K0.92×
40North Carolina~20K0.90×
41Virginia~20K0.90×
42South Carolina~10K0.89×
43California~70K0.86×
44Oregon~7K0.86×
45Washington, District of Columbia~2K0.85×
46Georgia~20K0.83×
47Texas~50K0.81×
48Nevada~6K0.81×
49Arizona~10K0.80×
50Florida~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Personalized books, United States
0.77×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personalized books audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personalized books audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career3.93×
02Baby foodKids & Family3.51×
03Scooby-DooMovies & TV2.86×
04Jersey Mike's SubsFood & Beverages2.52×
05RedditInternet & Social Media2.26×
06SubwayFood & Beverages2.17×
07PinterestInternet & Social Media2.10×
08Panda ExpressFood & Beverages1.99×
09FedExBusiness & Career1.88×
10McDonald'sFood & Beverages1.86×
11TV game showsMovies & TV1.79×
12Ice creamFood & Beverages1.72×
13MilkFood & Beverages1.70×
14Shopping mallsShopping1.63×
15TMZInternet & Social Media1.59×
16Pizza HutFood & Beverages1.56×
17TV talkshowsMovies & TV1.54×
18AirbnbTravel & Leisure1.52×
19Taco BellFood & Beverages1.50×
20Wendy'sFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personalized books audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personalized books audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.50×
IndulgenceJOY1.33×
Price SensitivityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personalized books audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.88×
Risk AppetiteTHRILL0.90×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personalized books have in United States?

Personalized books has an estimated audience of 721,325 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Personalized books fans?

82.2% of Personalized books fans are female, 17.8% are male, with an average age of 29.7 years.

03

Which brands do Personalized books fans like most?

Personalized books fans show strongest brand affinity for Pinterest (2.1×), Reddit (2.26×), and Child development (3.93×) over the country average.

04

Where do Personalized books fans live in United States?

Personalized books fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Personalized books fans also like?

Beyond Personalized books itself, the audience over-indexes on Reddit (2.26×), Child development (3.93×), Subway (2.17×), and Scooby-Doo (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Personalized books audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personalized books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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