Rascasse Audience Intelligence

Pert Plus Target Market in United States

A data profile of the people who buy, follow and care about Pert Plus in United States — modelled from more than twelve digital signal sources. Pert Plus has an estimated audience of 54,230 people in United States.

#51among Hair care in United States#10304among Brand in United States#723in Beauty & Wellness

The average Pert Plus fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Corner Bakery Cafe, CVS Pharmacy, Walgreens, with strongest over-indexing on Corner Bakery Cafe (75.12× the country average).

Demographically, the Pert Plus audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pert Plus fan in United States is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Corner Bakery Cafe.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Pert Plus profile in United States.

Audience size
54K
in United States
Gender
52.3%♀
47.7% male
Age
38.1
average years
Country rank
#96865
Brand in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pert Plus

52.3% are female, 47.7% are male, average age 38.1.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Pert Plus audience in United States
MetricValue
Female52.3%
Male47.7%
Average age38.1
Estimated audience size54,230
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Pert Plus audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3926%
40-4922%
50+13%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Pert Plus audience comes from United States.

Worldwide audience distribution share by country for Pert Plus
CountryShare
Switzerland34.2%
United States28.0%
Austria25.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pert Plus audience in United States is strongest.

Fig. 05

Top regions by affinity

Pert Plus customers by region in United States
#RegionReachAffinity×
01Alaska<1K1.16×
02Vermont<1K1.16×
03North Dakota<1K1.13×
04South Dakota<1K1.11×
05West Virginia<1K1.10×
06Mississippi<1K1.07×
07Washington, District of Columbia<1K1.05×
08Montana<1K1.05×
09Minnesota<1K1.04×
10Oregon<1K1.03×
11Delaware<1K1.03×
12Pennsylvania~2K1.02×
13Kentucky<1K1.02×
14Connecticut<1K1.02×
15Maine<1K1.02×
16Rhode Island<1K1.02×
17Massachusetts~1K1.01×
18Hawaii<1K1.00×
19New Hampshire<1K1.00×
20Washington~1K0.99×
21Kansas<1K0.98×
22Idaho<1K0.98×
23Nebraska<1K0.98×
24Illinois~2K0.97×
25Michigan~1K0.97×
26Virginia~1K0.96×
27New Mexico<1K0.96×
28California~6K0.95×
29Ohio~2K0.95×
30Tennessee~1K0.95×
31Iowa<1K0.95×
32Arkansas<1K0.94×
33New York~3K0.93×
34New Jersey~1K0.93×
35Indiana<1K0.93×
36Alabama<1K0.93×
37Louisiana<1K0.93×
38North Carolina~2K0.92×
39Oklahoma<1K0.92×
40Nevada<1K0.92×
41South Carolina<1K0.91×
42Maryland<1K0.90×
43Missouri<1K0.90×
44Wisconsin<1K0.90×
45Arizona<1K0.88×
46Colorado<1K0.87×
47Utah<1K0.87×
48Texas~4K0.82×
49Georgia~1K0.82×
50Florida~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Pert Plus, United States
0.77×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pert Plus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pert Plus audience
#·InterestCategoryAffinity×
01Corner Bakery CafeFood & Beverages75.12×
02Hickory FarmsShopping61.03×
03RockShoxCars & Mobility55.78×
04Misfits (band)Music & Radio43.32×
05Marie Callender'sFood & Beverages40.45×
06RubbermaidHome & Garden31.42×
07KérastaseBeauty & Wellness20.00×
08Key FoodShopping20.00×
09La Roche-PosayBeauty & Wellness16.40×
10BiodermaBeauty & Wellness14.30×
11CVS PharmacyShopping8.62×
12Kiehl'sBeauty & Wellness8.29×
13Lip balmBeauty & Wellness7.46×
14European Wax CenterBeauty & Wellness7.39×
15FlightAwareTravel & Leisure7.08×
16WalgreensShopping6.77×
17Bath & Body WorksShopping5.45×
18The UPS StoreShopping3.74×
19Planet FitnessSports3.36×
20Target CorporationShopping2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pert Plus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pert Plus audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.12×
Convenience OrientationPREMIUM1.90×
PatriotismCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pert Plus audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Early Adopter MentalityPOWER0.89×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pert Plus's target market in United States?

Pert Plus's target market in United States covers an estimated 54,230 people, concentrated in California and Texas.

02

What is the gender split and age of Pert Plus customers?

52.3% of the Pert Plus audience are female, 47.7% are male, with an average age of 38.1 years.

03

Which brands do Pert Plus fans like most?

Pert Plus fans show strongest brand affinity for Corner Bakery Cafe (75.12×), CVS Pharmacy (8.62×), and Walgreens (6.77×) over the country average.

04

Where do Pert Plus fans live in United States?

Pert Plus fans in United States are most concentrated in California (reach ~6K), Texas (reach ~4K), and Florida (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Pert Plus fans also like?

Beyond Pert Plus itself, the audience over-indexes on CVS Pharmacy (8.62×), Walgreens (6.77×), Hickory Farms (61.03×), and Marie Callender's (40.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Pert Plus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pert Plus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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