A data profile of the people who buy, follow and care about Peter Max in United States — modelled from more than twelve digital signal sources. Peter Max has an estimated audience of 272,263 people in United States.
The average Peter Max fan in United States is 50.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, New York.
Top brand affinities include Donald Trump, EBay, Discount Tire, with strongest over-indexing on Donald Trump (2.25× the country average).
Demographically, the Peter Max audience skews balanced with an average age of 50.0, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Peter Max fan in United States is balanced, around 50.0 years old, with strong Family Orientation tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Peter Max profile in United States.
55.0% are female, 45.0% are male, average age 50.0.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 50.0 |
| Estimated audience size | 272,263 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 7% | |
| 30-39 | 14% | |
| 40-49 | 33% | |
| 50+ | 44% |
Where the Peter Max audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~2K | 2.98× | |
| 02 | Florida | ~30K | 1.55× | |
| 03 | New York | ~20K | 1.47× | |
| 04 | New Jersey | ~9K | 1.33× | |
| 05 | Oregon | ~4K | 1.31× | |
| 06 | Washington, District of Columbia | ~1K | 1.24× | |
| 07 | West Virginia | ~2K | 1.19× | |
| 08 | Connecticut | ~3K | 1.17× | |
| 09 | Washington | ~6K | 1.15× | |
| 10 | Vermont | <1K | 1.15× | |
| 11 | Rhode Island | ~1K | 1.14× | |
| 12 | Maine | ~1K | 1.12× | |
| 13 | Nevada | ~3K | 1.09× | |
| 14 | New Hampshire | ~1K | 1.09× | |
| 15 | Pennsylvania | ~10K | 1.07× | |
| 16 | Arizona | ~6K | 1.06× | |
| 17 | Massachusetts | ~6K | 1.05× | |
| 18 | California | ~30K | 1.03× | |
| 19 | Colorado | ~5K | 1.03× | |
| 20 | Hawaii | ~1K | 1.02× | |
| 21 | Virginia | ~7K | 1.01× | |
| 22 | Michigan | ~7K | 0.99× | |
| 23 | Missouri | ~4K | 0.99× | |
| 24 | Kansas | ~2K | 0.99× | |
| 25 | North Carolina | ~8K | 0.98× | |
| 26 | Ohio | ~8K | 0.96× | |
| 27 | Montana | <1K | 0.94× | |
| 28 | Delaware | <1K | 0.94× | |
| 29 | New Mexico | ~1K | 0.93× | |
| 30 | Maryland | ~4K | 0.91× | |
| 31 | South Carolina | ~4K | 0.91× | |
| 32 | Illinois | ~8K | 0.88× | |
| 33 | Arkansas | ~2K | 0.87× | |
| 34 | Idaho | ~1K | 0.87× | |
| 35 | Georgia | ~7K | 0.86× | |
| 36 | Tennessee | ~5K | 0.86× | |
| 37 | Louisiana | ~3K | 0.85× | |
| 38 | Oklahoma | ~3K | 0.85× | |
| 39 | North Dakota | <1K | 0.85× | |
| 40 | South Dakota | <1K | 0.83× | |
| 41 | Indiana | ~4K | 0.82× | |
| 42 | Nebraska | ~1K | 0.82× | |
| 43 | Kentucky | ~3K | 0.80× | |
| 44 | Texas | ~20K | 0.78× | |
| 45 | Minnesota | ~3K | 0.78× | |
| 46 | Utah | ~2K | 0.77× | |
| 47 | Iowa | ~2K | 0.76× | |
| 48 | Wisconsin | ~3K | 0.74× | |
| 49 | Alabama | ~3K | 0.74× | |
| 50 | Mississippi | ~2K | 0.74× |
The strongest cross-interests of the Peter Max audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweepstakes | Games | 5.15× | ||
| 02 | Lawn mower | Home & Garden | 4.89× | ||
| 03 | Discount Tire | Shopping | 4.09× | ||
| 04 | Rail transport | Travel & Leisure | 3.81× | ||
| 05 | Solar energy | Home & Garden | 3.46× | ||
| 06 | FedEx | Business & Career | 3.31× | ||
| 07 | Used car | Cars & Mobility | 3.12× | ||
| 08 | EBay | Shopping | 2.57× | ||
| 09 | Breaking news | Movies & TV | 2.29× | ||
| 10 | Donald Trump | Politics & Society | 2.25× | ||
| 11 | Banking | Business & Career | 2.25× | ||
| 12 | Internet & Social Media | 2.14× | |||
| 13 | Insurance | Business & Career | 2.14× | ||
| 14 | CNN | Movies & TV | 2.10× | ||
| 15 | Wine | Food & Beverages | 2.06× | ||
| 16 | Home improvement | Home & Garden | 2.02× | ||
| 17 | X | Internet & Social Media | 1.87× | ||
| 18 | Walmart | Shopping | 1.83× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.81× | ||
| 20 | Cooking | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.79× | |
| Tradition | CONSERVATISM | 2.26× | |
| Indulgence | JOY | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.41× | |
| Mindfulness | BALANCE | 0.58× | |
| Risk Appetite | THRILL | 0.73× |
Peter Max has an estimated audience of 272,263 people in United States, concentrated in California and Florida.
55.0% of Peter Max fans are female, 45.0% are male, with an average age of 50.0 years.
Peter Max fans show strongest brand affinity for Donald Trump (2.25×), EBay (2.57×), and Discount Tire (4.09×) over the country average.
Peter Max fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Peter Max itself, the audience over-indexes on EBay (2.57×), Discount Tire (4.09×), Home improvement (2.02×), and Lawn mower (4.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Peter Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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