Peter Max Audience in United States
Peter Max has an estimated audience of 279,736 people in United States. 55.0% are female, 45.0% are male, average age 50.0. Top regions: California, Florida, New York. Top brand affinities: Breaking news, Local news, Lowe's, EBay, Used car.
The average Peter Max fan in United States is 50.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Breaking news, Local news, Lowe's, with strongest over-indexing on Breaking news (1.74× the country average). Demographically, the Peter Max audience skews balanced with an average age of 50.0, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Person · Subtype: Artist
Demographics of Peter Max fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 50.0 |
| Estimated audience size | 279,736 |
Audience persona
The typical Peter Max fan in United States is balanced, around 50.0 years old, with strong Tradition tendencies and a notable affinity for Breaking news.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,302 | 1.08× |
| Florida | 32,575 | 1.72× |
| New York | 25,031 | 1.6× |
| Texas | 19,821 | 0.82× |
| Pennsylvania | 10,526 | 1.12× |
| New Jersey | 9,703 | 1.36× |
| Illinois | 8,497 | 0.91× |
| North Carolina | 8,232 | 0.98× |
| Ohio | 8,224 | 0.95× |
| Georgia | 7,753 | 0.9× |
| Michigan | 7,362 | 1.01× |
| Washington | 7,255 | 1.29× |
| Virginia | 6,994 | 1.03× |
| Arizona | 5,975 | 1.05× |
| Massachusetts | 5,937 | 1.08× |
| Tennessee | 5,130 | 0.91× |
| Colorado | 4,859 | 1.1× |
| Oregon | 4,810 | 1.5× |
| Missouri | 4,504 | 1× |
| Maryland | 4,408 | 0.92× |
| Indiana | 4,284 | 0.84× |
| South Carolina | 3,799 | 0.9× |
| Connecticut | 3,582 | 1.28× |
| Louisiana | 3,082 | 0.85× |
| Wisconsin | 3,071 | 0.73× |
| Nevada | 3,052 | 1.13× |
| Minnesota | 2,899 | 0.72× |
| Kentucky | 2,751 | 0.78× |
| Alabama | 2,575 | 0.66× |
| Oklahoma | 2,363 | 0.76× |
| Alaska | 1,904 | 3.18× |
| Kansas | 1,843 | 0.84× |
| Arkansas | 1,816 | 0.79× |
| Utah | 1,763 | 0.7× |
| Iowa | 1,403 | 0.61× |
| New Hampshire | 1,306 | 1.18× |
| Mississippi | 1,244 | 0.54× |
| Washington, District of Columbia | 1,238 | 1.47× |
| Hawaii | 1,204 | 1× |
| Maine | 1,167 | 1.16× |
| Idaho | 1,084 | 0.77× |
| New Mexico | 1,084 | 0.77× |
| Rhode Island | 1,074 | 1.21× |
| West Virginia | 1,042 | 0.8× |
| Nebraska | 995 | 0.71× |
| Vermont | 655 | 1.33× |
| Delaware | 638 | 0.83× |
| Montana | 613 | 0.79× |
| South Dakota | 290 | 0.45× |
| North Dakota | 221 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Breaking news | 1.74× | Movies & TV |
| Local news | 1.95× | News |
| Lowe's | 1.62× | Shopping |
| EBay | 1.51× | Shopping |
| Used car | 2.03× | Cars & Mobility |
| Lawn mower | 2.9× | Home & Garden |
| Sweepstakes | 2.92× | Games |
| Vintage clothing | 1.83× | Fashion & Accessoires |
| Museum | 1.65× | Arts & Culture |
| Renewable energy | 1.96× | Business & Career |
| Life insurance | 1.9× | Business & Career |
| Vehicle insurance | 1.7× | Cars & Mobility |
| Discount Tire | 1.82× | Shopping |
| Health insurance | 1.8× | Business & Career |
| Hardware store | 1.59× | Home & Garden |
| Home insurance | 1.93× | Business & Career |
| Tesla Motors | 1.83× | Cars & Mobility |
| Solar energy | 1.6× | Home & Garden |
| Art museum | 1.6× | Arts & Culture |
| Solar power | 2.1× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.36 |
| Need for Security | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.27 |
| Community Orientation | OPEN | 1.26 |
| Individualism | JOY | 1.25 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.6% |
| Germany | 5.4% |
| Italy | 2.0% |
See Peter Max audiences in other countries
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Frequently asked questions
How many fans does Peter Max have in United States?
Peter Max has an estimated audience of 279,736 people in United States, concentrated in California and Florida.
What is the gender split and age of Peter Max fans?
55.0% of Peter Max fans are female, 45.0% are male, with an average age of 50.0 years.
Which brands do Peter Max fans like most?
Peter Max fans show strongest brand affinity for Breaking news (1.74×), Local news (1.95×), and Lowe's (1.62×) over the country average.
Where do Peter Max fans live in United States?
Peter Max fans in United States are most concentrated in California (reach 33,302), Florida (reach 32,575), and New York (reach 25,031). These three regions account for the largest share of the active audience.
What other brands do Peter Max fans also like?
Beyond Peter Max itself, the audience over-indexes on Local news (1.95×), Lowe's (1.62×), EBay (1.51×), and Used car (2.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Peter Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.