Pigtail Audience in United States

Pigtail logo

Pigtail has an estimated audience of 557,582 people in United States. 85.1% are female, 14.9% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Bank account, Throne of Glass, headspace.

The average Pigtail fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pigtail audience skews more female with an average age of 39.6, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

Demographics of Pigtail fans

Demographic split for Pigtail audience in United States
MetricValue
Female85.1%
Male14.9%
Average age39.6
Estimated audience size557,582

Audience persona

The typical Pigtail fan in United States is more female, around 39.6 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pigtail in United States
RegionReachAffinity
California78,0741.27×
Texas65,6701.37×
Florida45,5231.21×
New York35,3031.13×
Georgia31,7731.85×
Illinois24,5031.32×
Arizona21,5241.89×
North Carolina19,4601.16×
Pennsylvania16,1290.86×
New Jersey15,1561.07×
Virginia15,0511.11×
Ohio13,8780.81×
Michigan12,6240.87×
Tennessee12,0191.07×
Washington11,4531.02×
Maryland11,2861.18×
Louisiana10,2401.42×
South Carolina9,8651.18×
Alabama9,6071.23×
Indiana9,2670.91×
Massachusetts9,2190.84×
Colorado7,7910.89×
Missouri7,4980.83×
Wisconsin7,2500.86×
Kentucky6,8740.98×
Mississippi6,5721.43×
Oklahoma6,4261.04×
Oregon6,2880.98×
Minnesota6,2090.78×
Nevada5,9741.11×
Arkansas5,6381.23×
Connecticut5,4300.97×
Kansas4,2960.98×
Utah4,0470.81×
Hawaii4,0211.68×
Iowa3,7270.81×
New Mexico2,4770.89×
Nebraska2,0910.75×
West Virginia2,0410.79×
Idaho1,9280.69×
Rhode Island1,4980.84×
New Hampshire1,4820.67×
Washington, District of Columbia1,4240.85×
Maine1,2900.65×
Delaware1,2820.83×
Alaska9670.81×
Montana9490.61×
South Dakota8480.66×
North Dakota7330.64×
Vermont5470.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pigtail audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.52×Internet & Social Media
Bank account4.38×Business & Career
Throne of Glass11.16×Literature
headspace11.88×Health
Historic site5.34×Arts & Culture
Governor of Michigan8.34×Politics & Society
Saving3.11×Business & Career
Grace Slick8.94×Music & Radio
Dental hygienist6.77×Health
Google Home6.44×Technology & Electronics
Collectable1.57×Kids & Family
Hardik Pandya14.01×Sports
Cherish (group)9.97×Music & Radio
Fairy godmother6.13×Literature
Jingoism1.77×Politics & Society
Hibachi6.36×Food & Beverages
Wok5.21×Food & Beverages
Mackenzie Foy5.83×Fashion & Accessoires
No Escape (1994 film)8.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pigtail audience
TraitClusterScore
DIY MentalityTHRILL1.75
CreativityOPEN1.45
Price SensitivityPREMIUM1.29
Family OrientationCONSERVATISM1.26
IndividualismJOY1.25
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Pigtail
CountryShare
United States47.7%
United Kingdom6.4%
Japan5.0%

See Pigtail audiences in other countries

More Hairstyle audiences in United States

Frequently asked questions

How many fans does Pigtail have in United States?

Pigtail has an estimated audience of 557,582 people in United States, concentrated in California and Texas.

What is the gender split and age of Pigtail fans?

85.1% of Pigtail fans are female, 14.9% are male, with an average age of 39.6 years.

Which brands do Pigtail fans like most?

Pigtail fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.52×), and Bank account (4.38×) over the country average.

Where do Pigtail fans live in United States?

Pigtail fans in United States are most concentrated in California (reach 78,074), Texas (reach 65,670), and Florida (reach 45,523). These three regions account for the largest share of the active audience.

What other brands do Pigtail fans also like?

Beyond Pigtail itself, the audience over-indexes on Goop (10.52×), Bank account (4.38×), Throne of Glass (11.16×), and headspace (11.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pigtail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.