A data profile of the people who buy, follow and care about Pikes Peak in United States — modelled from more than twelve digital signal sources. Pikes Peak has an estimated audience of 1,444,858 people in United States.
The average Pikes Peak fan in United States is 44.8 years old, balanced, and lives primarily in Colorado.
The audience is concentrated in Colorado, Texas, California.
Top brand affinities include Colorado Avalanche, National Auto Sport Association, Colorado Rockies, with strongest over-indexing on Colorado Avalanche (14.14× the country average).
Demographically, the Pikes Peak audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pikes Peak fan in United States is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Colorado Avalanche.
The key figures that characterise the Pikes Peak profile in United States.
49.6% are female, 50.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 44.8 |
| Estimated audience size | 1,444,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 38% |
Where the Pikes Peak audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~400K | 16.96× | |
| 02 | Wyoming | ~4K | 1.90× | |
| 03 | Kansas | ~20K | 1.89× | |
| 04 | Nebraska | ~10K | 1.56× | |
| 05 | Oklahoma | ~20K | 1.33× | |
| 06 | Iowa | ~20K | 1.33× | |
| 07 | New Mexico | ~9K | 1.27× | |
| 08 | Missouri | ~30K | 1.26× | |
| 09 | South Dakota | ~4K | 1.19× | |
| 10 | Texas | ~100K | 1.00× | |
| 11 | Arkansas | ~10K | 0.95× | |
| 12 | Minnesota | ~20K | 0.88× | |
| 13 | Montana | ~3K | 0.86× | |
| 14 | North Dakota | ~2K | 0.83× | |
| 15 | Wisconsin | ~20K | 0.77× | |
| 16 | Utah | ~10K | 0.76× | |
| 17 | Indiana | ~20K | 0.68× | |
| 18 | Illinois | ~30K | 0.65× | |
| 19 | Tennessee | ~20K | 0.64× | |
| 20 | Louisiana | ~10K | 0.63× | |
| 21 | Kentucky | ~10K | 0.62× | |
| 22 | Idaho | ~4K | 0.60× | |
| 23 | Ohio | ~30K | 0.59× | |
| 24 | West Virginia | ~4K | 0.59× | |
| 25 | Alaska | ~2K | 0.57× | |
| 26 | Arizona | ~20K | 0.56× | |
| 27 | Alabama | ~10K | 0.56× | |
| 28 | Mississippi | ~7K | 0.56× | |
| 29 | Michigan | ~20K | 0.53× | |
| 30 | New Hampshire | ~3K | 0.53× | |
| 31 | Pennsylvania | ~20K | 0.51× | |
| 32 | Georgia | ~20K | 0.49× | |
| 33 | North Carolina | ~20K | 0.49× | |
| 34 | Washington | ~10K | 0.49× | |
| 35 | Maine | ~3K | 0.49× | |
| 36 | Washington, District of Columbia | ~2K | 0.49× | |
| 37 | Virginia | ~20K | 0.48× | |
| 38 | Florida | ~40K | 0.46× | |
| 39 | Oregon | ~8K | 0.46× | |
| 40 | Hawaii | ~3K | 0.46× | |
| 41 | South Carolina | ~10K | 0.44× | |
| 42 | Nevada | ~6K | 0.44× | |
| 43 | Delaware | ~2K | 0.44× | |
| 44 | Maryland | ~10K | 0.41× | |
| 45 | Rhode Island | ~2K | 0.41× | |
| 46 | Connecticut | ~6K | 0.39× | |
| 47 | Massachusetts | ~10K | 0.37× | |
| 48 | New Jersey | ~10K | 0.35× | |
| 49 | California | ~50K | 0.34× | |
| 50 | New York | ~30K | 0.31× |
The strongest cross-interests of the Pikes Peak audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fuel cell vehicle | Cars & Mobility | 61.00× | ||
| 02 | National Auto Sport Association | Sports | 18.68× | ||
| 03 | Colorado Avalanche | Sports | 14.14× | ||
| 04 | Colorado Rockies | Sports | 7.46× | ||
| 05 | Costa Rica | Travel & Leisure | 4.66× | ||
| 06 | Rocky Mountains | Travel & Leisure | 3.64× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 3.00× | ||
| 08 | Denver Broncos | Sports | 2.69× | ||
| 09 | Alpine skiing | Sports | 2.46× | ||
| 10 | Rail transport | Travel & Leisure | 2.34× | ||
| 11 | Microwave oven | Home & Garden | 2.23× | ||
| 12 | Discount Tire | Shopping | 2.16× | ||
| 13 | Renewable energy | Business & Career | 2.09× | ||
| 14 | Real property | Home & Garden | 2.01× | ||
| 15 | National park | Travel & Leisure | 1.93× | ||
| 16 | Britney Spears | Music & Radio | 1.85× | ||
| 17 | Innovation | Business & Career | 1.82× | ||
| 18 | Lodging | Travel & Leisure | 1.81× | ||
| 19 | MSN | News | 1.53× | ||
| 20 | Nonprofit organization | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.10× | |
| Travelling | THRILL | 1.61× | |
| Individualism | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Social Media Usage | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.84× |
Pikes Peak has an estimated audience of 1,444,858 people in United States, concentrated in Colorado and Texas.
49.6% of Pikes Peak fans are female, 50.4% are male, with an average age of 44.8 years.
Pikes Peak fans show strongest brand affinity for Colorado Avalanche (14.14×), National Auto Sport Association (18.68×), and Colorado Rockies (7.46×) over the country average.
Pikes Peak fans in United States are most concentrated in Colorado (reach ~400K), Texas (reach ~100K), and California (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Pikes Peak itself, the audience over-indexes on National Auto Sport Association (18.68×), Colorado Rockies (7.46×), Fuel cell vehicle (61×), and Costa Rica (4.66×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pikes Peak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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