Pikes Peak Audience in United States

Pikes Peak logo

Pikes Peak has an estimated audience of 1,444,858 people in United States. 49.6% are female, 50.4% are male, average age 44.8. Top regions: Colorado, Texas, California. Top brand affinities: Sailor, Israel, Jeep Wagoneer, Jennifer Meyer, Takers.

The average Pikes Peak fan in United States is 44.8 years old, balanced, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, California. Top brand affinities include Sailor, Israel, Jeep Wagoneer, with strongest over-indexing on Sailor (14.54× the country average). Demographically, the Pikes Peak audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Pikes Peak fans

Demographic split for Pikes Peak audience in United States
MetricValue
Female49.6%
Male50.4%
Average age44.8
Estimated audience size1,444,858

Audience persona

The typical Pikes Peak fan in United States is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Pikes Peak in United States
RegionReachAffinity
Colorado340,37214.95×
Texas137,5321.11×
California59,2370.37×
Florida48,4040.49×
Illinois35,4600.74×
Missouri32,1731.38×
Ohio27,8500.63×
Pennsylvania26,3230.54×
New York26,2010.32×
Georgia23,4120.53×
North Carolina23,2920.54×
Oklahoma22,8111.42×
Kansas22,6991.99×
Michigan21,6110.57×
Minnesota20,2490.98×
Tennessee19,5940.68×
Indiana19,2900.73×
Wisconsin17,8110.82×
Virginia17,6430.5×
Arizona17,3890.59×
Iowa16,9091.42×
Washington15,0040.52×
New Jersey13,4140.37×
Louisiana12,3210.66×
Arkansas11,7950.99×
Alabama11,6870.58×
Kentucky11,6680.64×
Nebraska11,5581.6×
Massachusetts11,1340.39×
Maryland10,4090.42×
Utah10,3360.8×
South Carolina9,8580.45×
New Mexico9,2631.28×
Oregon7,9470.48×
Nevada6,7450.48×
Mississippi6,4890.55×
Connecticut5,4260.37×
Idaho4,2640.59×
Wyoming4,0411.89×
South Dakota3,9901.19×
West Virginia3,6100.54×
Montana3,5190.88×
New Hampshire2,8070.49×
Hawaii2,5260.41×
North Dakota2,3330.79×
Maine2,2190.43×
Washington, District of Columbia1,9170.44×
Delaware1,3890.35×
Alaska1,3460.44×
Rhode Island1,3270.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pikes Peak audience
BrandAffinityCategory
Sailor14.54×Travel & Leisure
Israel5.07×Travel & Leisure
Jeep Wagoneer6.93×Cars & Mobility
Jennifer Meyer13.98×Fashion & Accessoires
Takers8.09×Movies & TV
Minnesota1.5×Travel & Leisure
Nebraska Cornhuskers football2.95×Sports
Huddle (software)7.84×Technology & Electronics
Huanchaco64.4×Travel & Leisure
3D printing1.71×Technology & Electronics
nbc chicago3.39×Movies & TV
MK2.51×Music & Radio
Nebraska1.63×Travel & Leisure
Kansas1.53×Travel & Leisure
N1 road (South Africa)2.41×Travel & Leisure
JamBase6.35×Music & Radio
Urban horticulture1.84×Home & Garden
Corona (band)2.89×Music & Radio
Jeep Grand Cherokee (WJ)3.1×Cars & Mobility
Kasik5.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pikes Peak audience
TraitClusterScore
PatriotismCONSERVATISM2.79
TravellingTHRILL1.63
Sports ActivityPOWER1.45
Community OrientationOPEN1.38
ExtroversionTHRILL1.37
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Pikes Peak
CountryShare
United States85.5%
Germany1.8%
Italy1.6%

See Pikes Peak audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Pikes Peak have in United States?

Pikes Peak has an estimated audience of 1,444,858 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of Pikes Peak fans?

49.6% of Pikes Peak fans are female, 50.4% are male, with an average age of 44.8 years.

Which brands do Pikes Peak fans like most?

Pikes Peak fans show strongest brand affinity for Sailor (14.54×), Israel (5.07×), and Jeep Wagoneer (6.93×) over the country average.

Where do Pikes Peak fans live in United States?

Pikes Peak fans in United States are most concentrated in Colorado (reach 340,372), Texas (reach 137,532), and California (reach 59,237). These three regions account for the largest share of the active audience.

What other brands do Pikes Peak fans also like?

Beyond Pikes Peak itself, the audience over-indexes on Israel (5.07×), Jeep Wagoneer (6.93×), Jennifer Meyer (13.98×), and Takers (8.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pikes Peak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.