Pitaya Audience in United States
Pitaya has an estimated audience of 886,929 people in United States. 78.1% are female, 21.9% are male, average age 34.5. Top brand affinities: Starbucks, Smoothie King, Bachelor of Business Administration, Smoothie, Take-out.
Top brand affinities include Starbucks, Smoothie King, Bachelor of Business Administration, with strongest over-indexing on Starbucks (2.6× the country average). Demographically, the Pitaya audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Pitaya fans
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 34.5 |
| Estimated audience size | 886,929 |
Audience persona
The typical Pitaya fan in United States is more female, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Starbucks.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Starbucks | 2.6× | Food & Beverages |
| Smoothie King | 6.13× | Food & Beverages |
| Bachelor of Business Administration | 23.53× | Business & Career |
| Smoothie | 4.44× | Food & Beverages |
| Take-out | 2.45× | Food & Beverages |
| Target Corporation | 1.6× | Shopping |
| Personal care | 1.98× | Health |
| Las Vegas | 2.08× | Travel & Leisure |
| Eyelash extensions | 3.05× | Beauty & Wellness |
| Sephora | 1.89× | Shopping |
| Walgreens | 1.71× | Shopping |
| Nordstrom | 1.82× | Shopping |
| ULTA Beauty | 2.25× | Beauty & Wellness |
| Makeup Tutorials | 2.83× | Beauty & Wellness |
| Dentistry | 2.2× | Business & Career |
| Musical theatre | 2× | Movies & TV |
| Local food | 2.02× | Food & Beverages |
| Skin care | 1.75× | Beauty & Wellness |
| Pizza Hut | 1.62× | Food & Beverages |
| Panera Bread | 1.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.79 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Price Sensitivity | PREMIUM | 1.45 |
| Urban Lifestyle | OPEN | 1.31 |
| Luxury Orientation | PREMIUM | 1.23 |
| Creativity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Colombia | 9.4% |
| Brazil | 6.1% |
See Pitaya audiences in other countries
More Fruit audiences in United States
- Pumpkin (16,161,069)
- Lemon (14,089,259)
- Grape (12,849,763)
- Strawberry (11,194,387)
- Berry (9,769,102)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pitaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.