Rascasse Audience Intelligence

Pitaya Audience in United States

A data profile of the people who buy, follow and care about Pitaya in United States — modelled from more than twelve digital signal sources. Pitaya has an estimated audience of 886,929 people in United States.

#26among Fruit in United States#9122among Topic in United States#1428in Food & Beverages

The average Pitaya fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Starbucks, Pizza Hut, Smoothie King, with strongest over-indexing on Starbucks (2.69× the country average).

Demographically, the Pitaya audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pitaya fan in United States is more female, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Starbucks.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pitaya profile in United States.

Audience size
887K
in United States
Gender
78.1%♀
21.9% male
Age
34.5
average years
Country rank
#25641
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pitaya fans

78.1% are female, 21.9% are male, average age 34.5.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Pitaya audience in United States
MetricValue
Female78.1%
Male21.9%
Average age34.5
Estimated audience size886,929
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Pitaya audience in United States
Age bracketShare%
16-1928%
20-2925%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Pitaya audience comes from United States.

Worldwide audience distribution share by country for Pitaya
CountryShare
United States23.1%
Colombia10.1%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pitaya audience in United States is strongest.

Fig. 05

Top regions by affinity

Pitaya fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K2.09×
02California~200K1.92×
03Texas~100K1.54×
04Arizona~30K1.52×
05New Jersey~30K1.49×
06Michigan~30K1.44×
07Indiana~20K1.43×
08Nevada~10K1.29×
09Iowa~9K1.24×
10Florida~70K1.23×
11Wisconsin~20K1.21×
12Utah~10K1.21×
13New York~60K1.20×
14Illinois~30K1.15×
15Georgia~30K1.15×
16Connecticut~10K1.14×
17Kentucky~10K1.11×
18Colorado~20K1.10×
19Massachusetts~20K1.06×
20Rhode Island~3K1.04×
21Pennsylvania~30K1.02×
22Delaware~2K1.02×
23North Carolina~30K1.00×
24Nebraska~4K0.99×
25Maryland~10K0.96×
26Washington, District of Columbia~3K0.96×
27Ohio~30K0.95×
28Oregon~10K0.95×
29Idaho~4K0.95×
30Minnesota~10K0.94×
31Oklahoma~9K0.92×
32New Mexico~4K0.87×
33South Carolina~10K0.86×
34Tennessee~10K0.84×
35Washington~10K0.83×
36Alabama~10K0.83×
37Missouri~10K0.81×
38Louisiana~9K0.81×
39South Dakota~2K0.80×
40North Dakota~1K0.80×
41Kansas~5K0.78×
42Vermont~1K0.78×
43Virginia~20K0.75×
44Alaska~1K0.75×
45New Hampshire~3K0.73×
46Arkansas~5K0.70×
47Maine~2K0.70×
48Montana~2K0.67×
49West Virginia~3K0.66×
50Mississippi~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Pitaya, United States
0.63×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pitaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pitaya audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages6.02×
02Smoothie KingFood & Beverages4.89×
03SmoothieFood & Beverages3.89×
04Non-alcoholic beverageFood & Beverages3.47×
05StarbucksFood & Beverages2.69×
06NASDAQBusiness & Career2.26×
07H&MShopping2.13×
08Pizza HutFood & Beverages2.10×
09MoisturizerHome & Garden1.98×
10Domino's PizzaFood & Beverages1.96×
11Panera BreadFood & Beverages1.95×
12SephoraShopping1.86×
13SubwayFood & Beverages1.85×
14Trader Joe'sShopping1.71×
15WalgreensShopping1.68×
16Panda ExpressFood & Beverages1.66×
17Organic foodFood & Beverages1.61×
18Shopping mallsShopping1.54×
19FragrancesBeauty & Wellness1.51×
20TMZInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pitaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pitaya audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.97×
Price SensitivityPREMIUM1.71×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pitaya audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Risk AppetiteTHRILL0.82×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pitaya have in United States?

Pitaya has an estimated audience of 886,929 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pitaya fans?

78.1% of Pitaya fans are female, 21.9% are male, with an average age of 34.5 years.

03

Which brands do Pitaya fans like most?

Pitaya fans show strongest brand affinity for Starbucks (2.69×), Pizza Hut (2.1×), and Smoothie King (4.89×) over the country average.

04

Where do Pitaya fans live in United States?

Pitaya fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pitaya fans also like?

Beyond Pitaya itself, the audience over-indexes on Pizza Hut (2.1×), Smoothie King (4.89×), Smoothie (3.89×), and Non-alcoholic beverage (3.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Pitaya audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pitaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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