Poblano Audience in United States
Poblano has an estimated audience of 579,691 people in United States. 45.7% are female, 54.3% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Minnesota, Panama, Justice, Winemaking.
The average Poblano fan in United States is 33.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Minnesota, Panama, with strongest over-indexing on Home construction (1.67× the country average). Demographically, the Poblano audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Poblano fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 33.9 |
| Estimated audience size | 579,691 |
Audience persona
The typical Poblano fan in United States is balanced, around 33.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 61,419 | 0.96× |
| Texas | 60,314 | 1.21× |
| Florida | 54,775 | 1.4× |
| Georgia | 39,467 | 2.21× |
| North Carolina | 28,893 | 1.66× |
| New York | 27,148 | 0.84× |
| Michigan | 24,799 | 1.64× |
| Ohio | 22,856 | 1.28× |
| Tennessee | 19,732 | 1.7× |
| Illinois | 18,669 | 0.97× |
| Pennsylvania | 16,314 | 0.84× |
| Indiana | 16,247 | 1.53× |
| Arizona | 14,112 | 1.19× |
| Maryland | 12,753 | 1.28× |
| South Carolina | 12,574 | 1.44× |
| Virginia | 12,142 | 0.86× |
| Washington | 11,384 | 0.98× |
| Colorado | 10,301 | 1.13× |
| Massachusetts | 10,064 | 0.88× |
| Oklahoma | 8,828 | 1.37× |
| New Jersey | 8,719 | 0.59× |
| Missouri | 8,073 | 0.86× |
| Wisconsin | 7,775 | 0.89× |
| Kansas | 7,207 | 1.58× |
| Minnesota | 7,157 | 0.86× |
| Alabama | 6,965 | 0.86× |
| Oregon | 6,542 | 0.98× |
| Nevada | 5,020 | 0.9× |
| Arkansas | 5,015 | 1.05× |
| Utah | 5,009 | 0.96× |
| Kentucky | 4,916 | 0.68× |
| Louisiana | 4,812 | 0.64× |
| Connecticut | 4,590 | 0.79× |
| Iowa | 4,044 | 0.85× |
| Idaho | 2,698 | 0.93× |
| New Mexico | 2,692 | 0.93× |
| Mississippi | 2,374 | 0.5× |
| Washington, District of Columbia | 2,289 | 1.31× |
| Nebraska | 2,256 | 0.78× |
| New Hampshire | 2,154 | 0.94× |
| Hawaii | 1,789 | 0.72× |
| Maine | 1,566 | 0.75× |
| Montana | 1,513 | 0.94× |
| West Virginia | 1,422 | 0.53× |
| Rhode Island | 1,284 | 0.7× |
| Delaware | 1,123 | 0.7× |
| Alaska | 949 | 0.77× |
| South Dakota | 858 | 0.64× |
| North Dakota | 787 | 0.66× |
| Vermont | 692 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.67× | Home & Garden |
| Minnesota | 1.76× | Travel & Leisure |
| Panama | 3.67× | Travel & Leisure |
| Justice | 1.63× | Politics & Society |
| Winemaking | 2.09× | Food & Beverages |
| JTV (Indonesia) | 2.34× | |
| Sears | 1.78× | Shopping |
| Penn & Teller | 3.32× | Movies & TV |
| Warning sign | 4.02× | Cars & Mobility |
| Mad About You | 4× | Movies & TV |
| Dental hygienist | 2.13× | Health |
| Toros de Tijuana | 8.15× | Sports |
| Italian Market, Philadelphia | 3.79× | |
| Ext JS | 7.2× | Technology & Electronics |
| LaMarcus Aldridge | 4.76× | Sports |
| Cockpit | 2.03× | Travel & Leisure |
| Bus Driver (video game) | 3.88× | Games |
| Asajj Ventress | 2.76× | Movies & TV |
| My Name Is Khan | 6.32× | Movies & TV |
| bumGenius | 9.15× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.39 |
| Risk Appetite | THRILL | 1.19 |
| Extroversion | THRILL | 1.18 |
| Need for Security | CONSERVATISM | 1.11 |
| Convenience Orientation | PREMIUM | 1.06 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 56.5% |
| United States | 34.9% |
| Spain | 1.8% |
See Poblano audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Poblano have in United States?
Poblano has an estimated audience of 579,691 people in United States, concentrated in California and Texas.
What is the gender split and age of Poblano fans?
45.7% of Poblano fans are female, 54.3% are male, with an average age of 33.9 years.
Which brands do Poblano fans like most?
Poblano fans show strongest brand affinity for Home construction (1.67×), Minnesota (1.76×), and Panama (3.67×) over the country average.
Where do Poblano fans live in United States?
Poblano fans in United States are most concentrated in California (reach 61,419), Texas (reach 60,314), and Florida (reach 54,775). These three regions account for the largest share of the active audience.
What other brands do Poblano fans also like?
Beyond Poblano itself, the audience over-indexes on Minnesota (1.76×), Panama (3.67×), Justice (1.63×), and Winemaking (2.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Poblano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.