Rascasse Audience Intelligence

Poblano Audience in United States

A data profile of the people who buy, follow and care about Poblano in United States — modelled from more than twelve digital signal sources. Poblano has an estimated audience of 579,691 people in United States.

#42among Vegetable in United States#10778among Topic in United States#1808in Food & Beverages

The average Poblano fan in United States is 33.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Atlético Madrid, San Diego Padres, Milwaukee Brewers, with strongest over-indexing on Atlético Madrid (11.16× the country average).

Demographically, the Poblano audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Poblano fan in United States is balanced, around 33.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Atlético Madrid.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poblano profile in United States.

Audience size
580K
in United States
Gender
45.7%♀
54.3% male
Age
33.9
average years
Country rank
#33502
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Poblano fans

45.7% are female, 54.3% are male, average age 33.9.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Poblano audience in United States
MetricValue
Female45.7%
Male54.3%
Average age33.9
Estimated audience size579,691
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Poblano audience in United States
Age bracketShare%
16-1929%
20-2926%
30-3921%
40-4916%
50+9%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Poblano audience comes from United States.

Worldwide audience distribution share by country for Poblano
CountryShare
Mexico55.7%
United States34.4%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poblano audience in United States is strongest.

Fig. 05

Top regions by affinity

Poblano fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~40K2.08×
02Tennessee~20K1.68×
03Kansas~7K1.62×
04Michigan~20K1.56×
05North Carolina~30K1.50×
06Indiana~20K1.48×
07South Carolina~10K1.35×
08Florida~50K1.33×
09Oklahoma~8K1.26×
10Maryland~10K1.21×
11Arkansas~6K1.21×
12Washington, District of Columbia~2K1.21×
13Texas~60K1.20×
14Ohio~20K1.20×
15Arizona~10K1.12×
16Colorado~10K1.06×
17New Mexico~3K1.01×
18Montana~2K1.00×
19Utah~5K0.97×
20Washington~10K0.96×
21Oregon~6K0.96×
22Idaho~3K0.95×
23Illinois~20K0.93×
24New Hampshire~2K0.93×
25California~60K0.92×
26Alabama~7K0.92×
27Alaska~1K0.92×
28Wisconsin~8K0.89×
29Nevada~5K0.88×
30Pennsylvania~20K0.86×
31Missouri~8K0.86×
32Minnesota~7K0.85×
33Nebraska~2K0.85×
34Massachusetts~10K0.84×
35Iowa~4K0.84×
36South Dakota~1K0.84×
37North Dakota<1K0.84×
38New York~30K0.83×
39Maine~2K0.83×
40Vermont<1K0.83×
41Virginia~10K0.82×
42Hawaii~2K0.82×
43Connecticut~5K0.81×
44Delaware~1K0.80×
45Rhode Island~1K0.77×
46Kentucky~5K0.75×
47West Virginia~2K0.74×
48Louisiana~5K0.69×
49Mississippi~3K0.63×
50New Jersey~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Poblano, United States
0.59×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poblano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poblano audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports21.24×
02Real SociedadSports15.94×
03Real BetisSports14.00×
04Sevilla FCSports11.69×
05Atlético MadridSports11.16×
06Colorado RockiesSports7.16×
07San Diego PadresSports6.59×
08Paris Saint-GermainSports4.57×
09ShakiraMusic & Radio4.27×
10Milwaukee BrewersSports3.94×
11Non-alcoholic beverageFood & Beverages2.88×
12Detroit TigersSports2.68×
13Sports clubSports2.68×
14Public transportCars & Mobility2.65×
15FC BarcelonaSports2.53×
16Street foodFood & Beverages2.44×
17Real Madrid C.F.Sports2.38×
18WhataburgerFood & Beverages2.21×
19T-MobileTechnology & Electronics2.00×
20WalgreensShopping1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poblano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Poblano audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.78×
Urban LifestyleOPEN1.46×
TraditionCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Poblano audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.31×
MindfulnessBALANCE0.50×
Quality AwarenessPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Poblano have in United States?

Poblano has an estimated audience of 579,691 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Poblano fans?

45.7% of Poblano fans are female, 54.3% are male, with an average age of 33.9 years.

03

Which brands do Poblano fans like most?

Poblano fans show strongest brand affinity for Atlético Madrid (11.16×), San Diego Padres (6.59×), and Milwaukee Brewers (3.94×) over the country average.

04

Where do Poblano fans live in United States?

Poblano fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Poblano fans also like?

Beyond Poblano itself, the audience over-indexes on San Diego Padres (6.59×), Milwaukee Brewers (3.94×), T-Mobile (2×), and Colorado Rockies (7.16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Poblano audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Poblano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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