Point-and-shoot camera Audience in United States
Point-and-shoot camera has an estimated audience of 1,445,132 people in United States. 25.2% are female, 74.8% are male, average age 40.3. Top brand affinities: Google Maps, Capital One, Flickr, Indeed.com, Micro Center.
Top brand affinities include Google Maps, Capital One, Flickr, with strongest over-indexing on Google Maps (7.38× the country average). Demographically, the Point-and-shoot camera audience skews more male with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic
Demographics of Point-and-shoot camera fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 40.3 |
| Estimated audience size | 1,445,132 |
Audience persona
The typical Point-and-shoot camera fan in United States is more male, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.38× | Internet & Social Media |
| Capital One | 6.81× | Business & Career |
| Flickr | 13.99× | Internet & Social Media |
| Indeed.com | 5.78× | Business & Career |
| Micro Center | 11.09× | Shopping |
| Apple Store | 9.63× | Shopping |
| Enterprise Rent-A-Car | 7.38× | Cars & Mobility |
| Single-lens reflex camera | 17.47× | Technology & Electronics |
| Digital camera | 9.87× | Technology & Electronics |
| Lowe's | 3.92× | Shopping |
| Aaron Rodgers | 6.78× | Sports |
| CarGurus | 6.14× | Cars & Mobility |
| DeviantArt | 7.26× | Internet & Social Media |
| Zoom lens | 24.96× | Technology & Electronics |
| ICloud | 8.59× | Technology & Electronics |
| Computer hardware | 5.44× | Technology & Electronics |
| Customer satisfaction | 10× | Business & Career |
| Google News | 5.15× | News |
| Zac Efron | 8.31× | Movies & TV |
| Beetlejuice | 4.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.23 |
| Early Adopter Mentality | POWER | 2.14 |
| Luxury Orientation | PREMIUM | 2 |
| Risk Appetite | THRILL | 1.86 |
| Travelling | THRILL | 1.83 |
| Indulgence | JOY | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.2% |
| Japan | 10.2% |
| United Kingdom | 4.5% |
See Point-and-shoot camera audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Point-and-shoot camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.