Rascasse Audience Intelligence

Point-and-shoot camera Audience in United States

Name: Point-and-shoot camera — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Point-and-shoot camera in United States — modelled from more than twelve digital signal sources. Point-and-shoot camera has an estimated audience of 1,445,132 people in United States.

#7424among Topic in United States #623in Technology & Electronics

The average Point-and-shoot camera fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Micro Center, Digital photography, Single-lens reflex camera, with strongest over-indexing on Micro Center (8.49× the country average).

Demographically, the Point-and-shoot camera audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Point-and-shoot camera fan in United States is more male, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Point-and-shoot camera profile in United States.

Audience size

1.4M

in United States

Gender

25.2%♀

74.8% male

Age

40.3

average years

Country rank

#18262

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Point-and-shoot camera fans

25.2% are female, 74.8% are male, average age 40.3.

Fig. 02

Gender split

25.2%

Female

74.8%

Male

Demographic split for Point-and-shoot camera audience in United States
Metric	Value
Female	25.2%
Male	74.8%
Average age	40.3
Estimated audience size	1,445,132

Fig. 03

Age distribution

Age distribution of the Point-and-shoot camera audience in United States
Age bracket	Share	%
16-19		20%
20-29		17%
30-39		18%
40-49		21%
50+		24%

Fig. 04

Worldwide distribution

47.0%

of the worldwide Point-and-shoot camera audience comes from United States.

Worldwide audience distribution share by country for Point-and-shoot camera
Country	Share
United States	47.0%
Japan	10.2%
United Kingdom	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Point-and-shoot camera audience in United States is strongest.

Fig. 05

Top regions by affinity

Point-and-shoot camera fans by region: top regions in United States
#	Region	Reach	×
01	California	~300K	1.65×
02	Hawaii	~9K	1.41×
03	Washington	~40K	1.38×
04	New York	~100K	1.32×
05	Oregon	~20K	1.29×
06	New Jersey	~40K	1.20×
07	Massachusetts	~30K	1.19×
08	Texas	~100K	1.14×
09	Colorado	~30K	1.14×
10	Washington, District of Columbia	~5K	1.09×
11	Arizona	~30K	1.08×
12	Nevada	~20K	1.08×
13	Maryland	~30K	1.07×
14	Virginia	~40K	1.06×
15	Minnesota	~20K	1.06×
16	Connecticut	~20K	1.06×
17	Illinois	~50K	1.05×
18	Vermont	~3K	1.03×
19	New Hampshire	~6K	1.02×
20	Alaska	~3K	1.02×
21	Pennsylvania	~50K	1.01×
22	Maine	~5K	1.01×
23	Montana	~4K	1.01×
24	Rhode Island	~5K	1.00×
25	Idaho	~7K	0.96×
26	Georgia	~40K	0.95×
27	Tennessee	~30K	0.95×
28	Kansas	~10K	0.95×
29	Delaware	~4K	0.95×
30	Wyoming	~2K	0.95×
31	North Carolina	~40K	0.94×
32	North Dakota	~3K	0.94×
33	Michigan	~30K	0.92×
34	New Mexico	~7K	0.92×
35	South Dakota	~3K	0.92×
36	Florida	~90K	0.91×
37	Wisconsin	~20K	0.91×
38	Nebraska	~7K	0.91×
39	West Virginia	~6K	0.91×
40	Oklahoma	~10K	0.90×
41	Arkansas	~10K	0.89×
42	Missouri	~20K	0.87×
43	Alabama	~20K	0.87×
44	Ohio	~40K	0.86×
45	Indiana	~20K	0.86×
46	Louisiana	~20K	0.86×
47	Kentucky	~20K	0.86×
48	Iowa	~10K	0.85×
49	South Carolina	~20K	0.84×
50	Mississippi	~10K	0.80×

Affinity by region — Point-and-shoot camera, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Point-and-shoot camera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Point-and-shoot camera audience
#	Interest	Category	×
01	Zoom lens	Technology & Electronics	19.31×
02	Fry's Electronics	Shopping	15.86×
03	Single-lens reflex camera	Technology & Electronics	13.74×
04	Panasonic	Technology & Electronics	11.18×
05	Micro Center	Shopping	8.49×
06	Customer satisfaction	Business & Career	7.72×
07	Digital camera	Technology & Electronics	7.27×
08	Newegg	Shopping	6.99×
09	Home cinema	Technology & Electronics	6.43×
10	Canon	Technology & Electronics	6.22×
11	Digital photography	Business & Career	5.56×
12	4K resolution	Technology & Electronics	5.56×
13	Smart TV	Technology & Electronics	5.18×
14	Seattle Mariners	Sports	4.67×
15	Computer hardware	Technology & Electronics	4.02×
16	Wildlife photography	Technology & Electronics	3.66×
17	Sustainable energy	Home & Garden	3.31×
18	FedEx	Business & Career	3.26×
19	Renewable energy	Business & Career	3.05×
20	Airbnb	Travel & Leisure	1.74×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Point-and-shoot camera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Point-and-shoot camera audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	2.63×
Travelling	THRILL	1.80×
Early Adopter Mentality	POWER	1.77×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Point-and-shoot camera audience · Rather not
Trait	Cluster	Score
Community Orientation	OPEN	0.71×
Healthy Lifestyle	BALANCE	0.79×
Tradition	CONSERVATISM	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Point-and-shoot camera have in United States?

Point-and-shoot camera has an estimated audience of 1,445,132 people in United States, concentrated in California and Texas.

What is the gender split and age of Point-and-shoot camera fans?

25.2% of Point-and-shoot camera fans are female, 74.8% are male, with an average age of 40.3 years.

Which brands do Point-and-shoot camera fans like most?

Point-and-shoot camera fans show strongest brand affinity for Micro Center (8.49×), Digital photography (5.56×), and Single-lens reflex camera (13.74×) over the country average.

Where do Point-and-shoot camera fans live in United States?

Point-and-shoot camera fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Point-and-shoot camera fans also like?

Beyond Point-and-shoot camera itself, the audience over-indexes on Digital photography (5.56×), Single-lens reflex camera (13.74×), Digital camera (7.27×), and Zoom lens (19.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Point-and-shoot camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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