Popeye Audience in United States

Popeye logo

Popeye has an estimated audience of 4,304,428 people in United States. 40.2% are female, 59.8% are male, average age 36.6. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Nationality, Google Home, Minnesota.

The average Popeye fan in United States is 36.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Popeye audience skews more male with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Popeye fans

Demographic split for Popeye audience in United States
MetricValue
Female40.2%
Male59.8%
Average age36.6
Estimated audience size4,304,428

Audience persona

The typical Popeye fan in United States is more male, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Popeye in United States
RegionReachAffinity
Texas548,0991.48×
California453,1670.96×
Florida346,9541.19×
New York283,7421.18×
Georgia227,7501.72×
Illinois206,8051.44×
Louisiana168,3083.03×
Pennsylvania155,1191.07×
New Jersey142,1931.3×
Virginia139,3271.33×
Ohio132,1471×
Maryland129,3331.75×
North Carolina120,8280.93×
Michigan113,2641.01×
Alabama98,2471.63×
Arizona96,1631.09×
Tennessee95,2021.1×
Indiana86,9671.11×
Mississippi80,8052.28×
Missouri73,8351.06×
Colorado62,3370.92×
Arkansas62,1831.75×
Washington61,5230.71×
Massachusetts61,0830.72×
South Carolina60,7630.94×
Wisconsin54,4870.84×
Connecticut52,1531.21×
Nevada49,7231.19×
Kentucky48,8060.9×
Oklahoma45,2880.95×
Minnesota42,7560.69×
Oregon35,6730.72×
Kansas34,1641.01×
Utah26,1600.68×
Iowa20,1900.57×
Nebraska18,0650.84×
New Mexico17,4600.81×
Hawaii16,9550.92×
Washington, District of Columbia15,5421.2×
Delaware14,7661.24×
Rhode Island12,1260.89×
West Virginia10,4940.52×
Idaho8,0790.37×
New Hampshire7,6170.45×
Maine5,6560.37×
South Dakota4,1760.42×
North Dakota3,9930.45×
Alaska3,9060.42×
Montana2,6940.23×
Vermont1,6290.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Popeye audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Nationality4.44×Politics & Society
Google Home11.64×Technology & Electronics
Minnesota2.29×Travel & Leisure
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
UK garage3.63×Music & Radio
Parral, Chihuahua9.05×Travel & Leisure
Justice1.69×Politics & Society
Birthday Gifts1.58×Kids & Family
Buying and Selling Real Estate3.6×Home & Garden
Hypnagogia10.66×Health
IS (Infinite Stratos)1.69×Literature
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Popeye audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.16
PatriotismCONSERVATISM1.66
ExtroversionTHRILL1.39
Price SensitivityPREMIUM1.31
Need for SecurityCONSERVATISM1.3
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Popeye
CountryShare
United States34.0%
Japan10.2%
Canada4.6%

See Popeye audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Popeye have in United States?

Popeye has an estimated audience of 4,304,428 people in United States, concentrated in Texas and California.

What is the gender split and age of Popeye fans?

40.2% of Popeye fans are female, 59.8% are male, with an average age of 36.6 years.

Which brands do Popeye fans like most?

Popeye fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Nationality (4.44×) over the country average.

Where do Popeye fans live in United States?

Popeye fans in United States are most concentrated in Texas (reach 548,099), California (reach 453,167), and Florida (reach 346,954). These three regions account for the largest share of the active audience.

What other brands do Popeye fans also like?

Beyond Popeye itself, the audience over-indexes on Mathcore (17.5×), Nationality (4.44×), Google Home (11.64×), and Minnesota (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Popeye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.