Rascasse Audience Intelligence

Popeye Audience in United States

A data profile of the people who buy, follow and care about Popeye in United States — modelled from more than twelve digital signal sources. Popeye has an estimated audience of 4,143,173 people in United States.

#15among Fictional Character in United States#860in Movies & TV

The average Popeye fan in United States is 36.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Panda Express, Mission: Impossible, Web server, with strongest over-indexing on Panda Express (5.56× the country average).

Demographically, the Popeye audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Popeye fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Panda Express.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popeye profile in United States.

Audience size
4.1M
in United States
Gender
40.2%♀
59.8% male
Age
36.6
average years
Country rank
#7825
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Popeye fans

40.2% are female, 59.8% are male, average age 36.6.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Popeye audience in United States
MetricValue
Female40.2%
Male59.8%
Average age36.6
Estimated audience size4,143,173
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Popeye audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3923%
40-4918%
50+13%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Popeye audience comes from United States.

Worldwide audience distribution share by country for Popeye
CountryShare
United States32.0%
Japan10.0%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popeye audience in United States is strongest.

Fig. 05

Top regions by affinity

Popeye fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K3.01×
02Mississippi~80K2.37×
03Maryland~100K1.76×
04Arkansas~60K1.76×
05Georgia~200K1.59×
06Alabama~100K1.59×
07Texas~500K1.45×
08Illinois~200K1.41×
09Delaware~20K1.31×
10Virginia~100K1.29×
11New Jersey~100K1.28×
12Washington, District of Columbia~20K1.24×
13Connecticut~50K1.19×
14Nevada~50K1.17×
15Florida~300K1.15×
16New York~300K1.14×
17Indiana~90K1.10×
18Tennessee~90K1.08×
19Missouri~70K1.07×
20Pennsylvania~200K1.05×
21Arizona~90K1.04×
22Kansas~30K1.03×
23Michigan~100K0.97×
24Ohio~100K0.96×
25Hawaii~20K0.96×
26Oklahoma~50K0.95×
27California~400K0.93×
28South Carolina~60K0.91×
29North Carolina~100K0.90×
30Colorado~60K0.90×
31Kentucky~50K0.90×
32Rhode Island~10K0.90×
33Nebraska~20K0.88×
34New Mexico~20K0.85×
35Wisconsin~50K0.84×
36Oregon~40K0.74×
37Massachusetts~60K0.72×
38Minnesota~40K0.71×
39Washington~60K0.70×
40Utah~30K0.67×
41West Virginia~10K0.58×
42Iowa~20K0.57×
43South Dakota~5K0.48×
44North Dakota~4K0.48×
45New Hampshire~8K0.47×
46Alaska~4K0.47×
47Maine~7K0.46×
48Idaho~9K0.41×
49Montana~3K0.25×
50Vermont~2K0.24×
Fig. 06

Affinity by region

Affinity by region — Popeye, United States
0.24×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popeye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popeye audience
#·InterestCategoryAffinity×
01Mission: ImpossibleMovies & TV12.14×
02Web serverTechnology & Electronics6.33×
03El Pollo LocoFood & Beverages5.86×
04Panda ExpressFood & Beverages5.56×
05Del TacoFood & Beverages4.99×
06Rotten TomatoesMovies & TV3.64×
07Five GuysFood & Beverages3.13×
08Jimmy John'sFood & Beverages3.07×
09Applebee'sFood & Beverages2.86×
10WingstopFood & Beverages2.83×
11DC ComicsLiterature2.77×
12Little CaesarsFood & Beverages2.38×
13RedditInternet & Social Media2.36×
14Popeyes Louisiana KitchenFood & Beverages2.22×
15Buffalo Wild WingsFood & Beverages1.84×
16TMZInternet & Social Media1.79×
17SubwayFood & Beverages1.78×
18Las VegasTravel & Leisure1.77×
19SupermanMovies & TV1.76×
20Animated moviesMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popeye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popeye audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Price SensitivityPREMIUM1.39×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popeye audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Sports ActivityPOWER0.77×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Popeye have in United States?

Popeye has an estimated audience of 4,143,173 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Popeye fans?

40.2% of Popeye fans are female, 59.8% are male, with an average age of 36.6 years.

03

Which brands do Popeye fans like most?

Popeye fans show strongest brand affinity for Panda Express (5.56×), Mission: Impossible (12.14×), and Web server (6.33×) over the country average.

04

Where do Popeye fans live in United States?

Popeye fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Popeye fans also like?

Beyond Popeye itself, the audience over-indexes on Mission: Impossible (12.14×), Web server (6.33×), Superman (1.76×), and Wingstop (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Popeye audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Popeye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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