Pre-production Audience in United States
Pre-production has an estimated audience of 656,477 people in United States. 43.4% are female, 56.6% are male, average age 43.3. Top brand affinities: Scale model, Hyundai Tucson, Capital One, Google Maps, CarGurus.
Top brand affinities include Scale model, Hyundai Tucson, Capital One, with strongest over-indexing on Scale model (32× the country average). Demographically, the Pre-production audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Category: Movies & TV · Type: Topic
Demographics of Pre-production fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 43.3 |
| Estimated audience size | 656,477 |
Audience persona
The typical Pre-production fan in United States is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Scale model.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scale model | 32× | Kids & Family |
| Hyundai Tucson | 35.24× | Cars & Mobility |
| Capital One | 4.57× | Business & Career |
| Google Maps | 4.38× | Internet & Social Media |
| CarGurus | 5.28× | Cars & Mobility |
| Enterprise Rent-A-Car | 5.22× | Cars & Mobility |
| Indeed.com | 3.44× | Business & Career |
| Station wagon | 12.69× | Cars & Mobility |
| Aubrey Plaza | 8.81× | Movies & TV |
| Hyundai Elantra | 14.89× | Cars & Mobility |
| Honda Accord | 9.98× | Cars & Mobility |
| Circle K | 4.53× | Shopping |
| DeviantArt | 4.51× | Internet & Social Media |
| AccuWeather | 4.08× | Home & Garden |
| Bruce Willis | 4.56× | Movies & TV |
| Aaron Rodgers | 4.03× | Sports |
| Beetlejuice | 3.04× | Movies & TV |
| Google News | 3.67× | News |
| Bachelor of Business Administration | 23.53× | Business & Career |
| Singer-songwriter | 2.48× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.73 |
| Early Adopter Mentality | POWER | 1.63 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Risk Appetite | THRILL | 1.57 |
| Career Orientation | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| India | 19.1% |
| Italy | 11.4% |
See Pre-production audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pre-production. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.