Rascasse Audience Intelligence

Precision agriculture Audience in United States

A data profile of the people who buy, follow and care about Precision agriculture in United States — modelled from more than twelve digital signal sources. Precision agriculture has an estimated audience of 324,221 people in United States.

#13142among Topic in United States#2852in Business & Career

The average Precision agriculture fan in United States is 44.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Farming Simulator, Volvo Trucks, Iveco, with strongest over-indexing on Farming Simulator (166.42× the country average).

Demographically, the Precision agriculture audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Precision agriculture fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Farming Simulator.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Precision agriculture profile in United States.

Audience size
324K
in United States
Gender
21.5%♀
78.5% male
Age
44.3
average years
Country rank
#46427
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Precision agriculture fans

21.5% are female, 78.5% are male, average age 44.3.

Fig. 02

Gender split

21.5%
Female
78.5%
Male
Demographic split for Precision agriculture audience in United States
MetricValue
Female21.5%
Male78.5%
Average age44.3
Estimated audience size324,221
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Precision agriculture audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3916%
40-4920%
50+37%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Precision agriculture audience comes from United States.

Worldwide audience distribution share by country for Precision agriculture
CountryShare
United States18.7%
Brazil17.5%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Precision agriculture audience in United States is strongest.

Fig. 05

Top regions by affinity

Precision agriculture fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~2K3.09×
02North Dakota~2K2.32×
03Nebraska~3K2.13×
04Iowa~5K2.05×
05Washington, District of Columbia~1K1.43×
06Kansas~3K1.35×
07Kentucky~5K1.18×
08Arkansas~3K1.14×
09Montana~1K1.13×
10Idaho~2K1.10×
11Minnesota~5K1.09×
12Indiana~6K1.08×
13Mississippi~3K1.08×
14Vermont<1K1.04×
15Alaska<1K1.02×
16Wisconsin~5K0.98×
17Louisiana~4K0.95×
18Rhode Island<1K0.94×
19Delaware<1K0.94×
20Missouri~5K0.92×
21New Mexico~2K0.92×
22West Virginia~1K0.92×
23Maine~1K0.92×
24Hawaii~1K0.90×
25New Hampshire~1K0.90×
26Oklahoma~3K0.89×
27Georgia~9K0.88×
28Illinois~9K0.87×
29Tennessee~6K0.86×
30Oregon~3K0.86×
31Alabama~4K0.83×
32Texas~20K0.82×
33North Carolina~8K0.81×
34Utah~2K0.81×
35Virginia~6K0.80×
36Maryland~4K0.80×
37South Carolina~4K0.80×
38Connecticut~3K0.79×
39Nevada~2K0.79×
40Washington~5K0.78×
41Colorado~4K0.78×
42Ohio~7K0.74×
43Pennsylvania~8K0.70×
44Michigan~6K0.70×
45Massachusetts~4K0.70×
46California~20K0.69×
47Arizona~5K0.69×
48Florida~10K0.64×
49New Jersey~5K0.63×
50New York~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Precision agriculture, United States
0.58×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Precision agriculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Precision agriculture audience
#·InterestCategoryAffinity×
01Farming SimulatorGames166.42×
02IvecoCars & Mobility63.04×
03Volvo TrucksCars & Mobility39.41×
04Forex Online TradingBusiness & Career20.00×
05PeugeotCars & Mobility18.59×
06Goodyear Tire and Rubber CompanyCars & Mobility16.51×
07StihlHome & Garden12.70×
08Diesel engineCars & Mobility10.82×
09FertilizerHome & Garden10.40×
10Toyota TacomaCars & Mobility9.92×
11Lawn mowerHome & Garden9.44×
12CarcareCars & Mobility7.99×
13Weather forecastingHome & Garden5.84×
14Discount TireShopping5.46×
15Rail transportTravel & Leisure4.71×
16Renewable energyBusiness & Career4.60×
17Solar energyHome & Garden4.51×
18Hardware storeHome & Garden4.24×
19MilkFood & Beverages4.12×
20Donald TrumpPolitics & Society2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Precision agriculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Precision agriculture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.72×
Pet OwnershipJOY2.57×
Need for SecurityCONSERVATISM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Precision agriculture audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Precision agriculture have in United States?

Precision agriculture has an estimated audience of 324,221 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Precision agriculture fans?

21.5% of Precision agriculture fans are female, 78.5% are male, with an average age of 44.3 years.

03

Which brands do Precision agriculture fans like most?

Precision agriculture fans show strongest brand affinity for Farming Simulator (166.42×), Volvo Trucks (39.41×), and Iveco (63.04×) over the country average.

04

Where do Precision agriculture fans live in United States?

Precision agriculture fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Precision agriculture fans also like?

Beyond Precision agriculture itself, the audience over-indexes on Volvo Trucks (39.41×), Iveco (63.04×), Lawn mower (9.44×), and Diesel engine (10.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Precision agriculture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Precision agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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