Precision agriculture Audience in United States

Precision agriculture has an estimated audience of 324,221 people in United States. 21.5% are female, 78.5% are male, average age 44.3. Top regions: California, Texas, Illinois. Top brand affinities: Finnair, Google News, Farming Simulator, AccuWeather, StubHub.

The average Precision agriculture fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Finnair, Google News, Farming Simulator, with strongest over-indexing on Finnair (675× the country average). Demographically, the Precision agriculture audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Precision agriculture fans

Demographic split for Precision agriculture audience in United States
MetricValue
Female21.5%
Male78.5%
Average age44.3
Estimated audience size324,221

Audience persona

The typical Precision agriculture fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Precision agriculture in United States
RegionReachAffinity
California19,7320.55×
Texas13,6910.49×
Illinois10,4760.97×
New York9,7190.54×
Florida8,1950.37×
Indiana6,7871.15×
Iowa6,6622.49×
Georgia6,3670.64×
Ohio6,1780.62×
Minnesota5,7031.23×
North Carolina5,6640.58×
Nebraska5,3703.3×
Virginia5,3380.68×
Kentucky4,7471.17×
Kansas4,6391.82×
Pennsylvania4,5900.42×
Wisconsin4,5210.93×
Missouri4,3260.83×
Washington4,1780.64×
Tennessee3,9580.61×
Michigan3,9570.47×
South Dakota3,8825.18×
Massachusetts3,3400.52×
Colorado3,2510.64×
Oregon3,0750.83×
Maryland3,0210.54×
North Dakota2,7824.18×
Arkansas2,7701.04×
New Jersey2,6740.32×
South Carolina2,6200.54×
Louisiana2,5700.61×
Alabama2,5180.56×
Oklahoma2,5110.7×
Mississippi2,4340.91×
Arizona2,3560.36×
Idaho2,0291.25×
Washington, District of Columbia1,9702.02×
Utah1,2820.44×
Montana1,2561.4×
Connecticut1,2140.37×
Nevada1,0050.32×
West Virginia9420.62×
Rhode Island8490.82×
Maine7990.69×
Alaska7521.08×
New Mexico7060.43×
Vermont6881.21×
Hawaii6650.48×
Wyoming6601.37×
New Hampshire6210.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Precision agriculture audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.42×News
Farming Simulator121.15×Games
AccuWeather16.31×Home & Garden
StubHub16.02×Travel & Leisure
Google Maps6.18×Internet & Social Media
Volvo Trucks31.88×Cars & Mobility
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Capital One5.25×Business & Career
Flickr12.78×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
CarGurus7.05×Cars & Mobility
Iveco51.14×Cars & Mobility
Michelle Pfeiffer13.36×Movies & TV
Indeed.com4.81×Business & Career
Telegram14.85×Internet & Social Media
Liam Neeson11.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Precision agriculture audience
TraitClusterScore
PatriotismCONSERVATISM2.2
Pet OwnershipJOY2.1
Risk AppetiteTHRILL1.75
Family OrientationCONSERVATISM1.7
Need for SecurityCONSERVATISM1.54
DIY MentalityTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Precision agriculture
CountryShare
United States18.7%
Brazil17.5%
Italy7.3%

See Precision agriculture audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Precision agriculture have in United States?

Precision agriculture has an estimated audience of 324,221 people in United States, concentrated in California and Texas.

What is the gender split and age of Precision agriculture fans?

21.5% of Precision agriculture fans are female, 78.5% are male, with an average age of 44.3 years.

Which brands do Precision agriculture fans like most?

Precision agriculture fans show strongest brand affinity for Finnair (675×), Google News (19.42×), and Farming Simulator (121.15×) over the country average.

Where do Precision agriculture fans live in United States?

Precision agriculture fans in United States are most concentrated in California (reach 19,732), Texas (reach 13,691), and Illinois (reach 10,476). These three regions account for the largest share of the active audience.

What other brands do Precision agriculture fans also like?

Beyond Precision agriculture itself, the audience over-indexes on Google News (19.42×), Farming Simulator (121.15×), AccuWeather (16.31×), and StubHub (16.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Precision agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.