A data profile of the people who buy, follow and care about Priests in United States — modelled from more than twelve digital signal sources. Priests has an estimated audience of 1,721,894 people in United States.
The average Priests fan in United States is 37.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Innovation, Alcoholic beverages, Reddit, with strongest over-indexing on Innovation (3.56× the country average).
Demographically, the Priests audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Priests fan in United States is more male, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Priests profile in United States.
43.1% are female, 56.9% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 37.7 |
| Estimated audience size | 1,721,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Priests audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 9.8% |
| Japan | 6.4% |
Where the Priests audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kansas | ~20K | 1.23× | |
| 02 | Texas | ~200K | 1.19× | |
| 03 | California | ~300K | 1.18× | |
| 04 | Illinois | ~80K | 1.18× | |
| 05 | Louisiana | ~30K | 1.14× | |
| 06 | Kentucky | ~30K | 1.14× | |
| 07 | Indiana | ~40K | 1.12× | |
| 08 | Nebraska | ~10K | 1.12× | |
| 09 | New Mexico | ~10K | 1.09× | |
| 10 | Alaska | ~5K | 1.09× | |
| 11 | Michigan | ~60K | 1.08× | |
| 12 | Oklahoma | ~20K | 1.08× | |
| 13 | Hawaii | ~9K | 1.08× | |
| 14 | Ohio | ~60K | 1.07× | |
| 15 | Missouri | ~30K | 1.07× | |
| 16 | North Dakota | ~4K | 1.07× | |
| 17 | South Dakota | ~5K | 1.05× | |
| 18 | Alabama | ~30K | 1.04× | |
| 19 | Pennsylvania | ~70K | 1.03× | |
| 20 | Nevada | ~20K | 1.03× | |
| 21 | North Carolina | ~60K | 1.02× | |
| 22 | Arizona | ~40K | 1.02× | |
| 23 | Iowa | ~20K | 1.02× | |
| 24 | Wisconsin | ~30K | 1.01× | |
| 25 | Arkansas | ~20K | 1.01× | |
| 26 | Washington | ~40K | 1.00× | |
| 27 | Tennessee | ~40K | 0.99× | |
| 28 | Oregon | ~20K | 0.98× | |
| 29 | Mississippi | ~20K | 0.98× | |
| 30 | Idaho | ~10K | 0.98× | |
| 31 | New Jersey | ~50K | 0.97× | |
| 32 | Georgia | ~60K | 0.96× | |
| 33 | Rhode Island | ~6K | 0.96× | |
| 34 | Maryland | ~30K | 0.95× | |
| 35 | Minnesota | ~30K | 0.95× | |
| 36 | Connecticut | ~20K | 0.95× | |
| 37 | Virginia | ~40K | 0.94× | |
| 38 | Utah | ~20K | 0.93× | |
| 39 | Massachusetts | ~40K | 0.92× | |
| 40 | New York | ~100K | 0.91× | |
| 41 | West Virginia | ~8K | 0.91× | |
| 42 | Florida | ~100K | 0.90× | |
| 43 | Maine | ~6K | 0.90× | |
| 44 | New Hampshire | ~7K | 0.89× | |
| 45 | Montana | ~5K | 0.89× | |
| 46 | South Carolina | ~30K | 0.88× | |
| 47 | Delaware | ~5K | 0.88× | |
| 48 | Vermont | ~3K | 0.88× | |
| 49 | Colorado | ~30K | 0.85× | |
| 50 | Washington, District of Columbia | ~5K | 0.80× |
The strongest cross-interests of the Priests audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Augmented reality | Technology & Electronics | 4.32× | ||
| 02 | Rotten Tomatoes | Movies & TV | 4.19× | ||
| 03 | Web server | Technology & Electronics | 3.71× | ||
| 04 | Innovation | Business & Career | 3.56× | ||
| 05 | QVC | Movies & TV | 2.83× | ||
| 06 | Virtual reality | Technology & Electronics | 2.69× | ||
| 07 | FedEx | Business & Career | 2.53× | ||
| 08 | Renewable energy | Business & Career | 2.53× | ||
| 09 | The New York Times | News | 2.37× | ||
| 10 | Internet & Social Media | 2.00× | |||
| 11 | Horror movies | Movies & TV | 1.77× | ||
| 12 | Cocktail | Food & Beverages | 1.75× | ||
| 13 | Trader Joe's | Shopping | 1.74× | ||
| 14 | Veganism | Food & Beverages | 1.73× | ||
| 15 | Planet Fitness | Sports | 1.72× | ||
| 16 | Wine | Food & Beverages | 1.69× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.66× | ||
| 18 | Tea | Food & Beverages | 1.57× | ||
| 19 | Nonprofit organization | Politics & Society | 1.52× | ||
| 20 | Podcast | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.60× | |
| Early Adopter Mentality | POWER | 1.53× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Pet Ownership | JOY | 0.96× | |
| Risk Appetite | THRILL | 1.01× |
Priests has an estimated audience of 1,721,894 people in United States, concentrated in California and Texas.
43.1% of Priests fans are female, 56.9% are male, with an average age of 37.7 years.
Priests fans show strongest brand affinity for Innovation (3.56×), Alcoholic beverages (1.66×), and Reddit (2×) over the country average.
Priests fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Priests itself, the audience over-indexes on Alcoholic beverages (1.66×), Reddit (2×), FedEx (2.53×), and Wine (1.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Priests. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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