Rascasse Audience Intelligence

Prism Audience in United States

A data profile of the people who buy, follow and care about Prism in United States — modelled from more than twelve digital signal sources. Prism has an estimated audience of 4,152,705 people in United States.

#72among Singer-songwriter in United States#958among Person in United States#726in Music & Radio

The average Prism fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vueling, Alitalia, Barnes & Noble, with strongest over-indexing on Vueling (415.58× the country average).

Demographically, the Prism audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prism fan in United States is balanced, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for Vueling.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prism profile in United States.

Audience size
4.2M
in United States
Gender
54.2%♀
45.8% male
Age
40.6
average years
Country rank
#7807
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prism fans

54.2% are female, 45.8% are male, average age 40.6.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Prism audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.6
Estimated audience size4,152,705
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Prism audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3913%
40-4926%
50+24%
Fig. 04

Worldwide distribution

46.3%

of the worldwide Prism audience comes from United States.

Worldwide audience distribution share by country for Prism
CountryShare
United States46.3%
India13.7%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prism audience in United States is strongest.

Fig. 05

Top regions by affinity

Prism fans by region: top regions in United States
#RegionReachAffinity×
01Washington~90K1.91×
02Minnesota~50K1.58×
03Washington, District of Columbia~10K1.53×
04Missouri~50K1.34×
05California~300K1.32×
06Hawaii~10K1.32×
07Michigan~80K1.28×
08Virginia~70K1.19×
09Utah~30K1.19×
10Texas~200K1.15×
11Oregon~30K1.15×
12New York~100K1.13×
13Maryland~50K1.12×
14Massachusetts~50K1.11×
15Arkansas~20K1.06×
16Illinois~80K1.05×
17Georgia~80K1.04×
18Colorado~40K1.04×
19Pennsylvania~80K1.02×
20Oklahoma~30K1.01×
21Alaska~5K1.01×
22Florida~200K0.99×
23New Jersey~60K0.99×
24Maine~8K0.98×
25New Mexico~10K0.97×
26North Carolina~70K0.93×
27Connecticut~20K0.93×
28Arizona~40K0.92×
29New Hampshire~8K0.92×
30Indiana~40K0.91×
31South Carolina~30K0.91×
32Louisiana~30K0.89×
33Rhode Island~7K0.89×
34Vermont~4K0.89×
35Tennessee~40K0.87×
36Idaho~10K0.87×
37Kansas~20K0.86×
38Ohio~60K0.85×
39Iowa~20K0.85×
40Nevada~20K0.84×
41Nebraska~10K0.83×
42West Virginia~9K0.83×
43Alabama~30K0.82×
44Kentucky~20K0.82×
45Montana~5K0.80×
46Wisconsin~30K0.79×
47Mississippi~20K0.78×
48Delaware~5K0.78×
49South Dakota~4K0.77×
50North Dakota~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Prism, United States
0.75×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prism audience
#·InterestCategoryAffinity×
01VuelingTravel & Leisure415.58×
02AlitaliaTravel & Leisure130.29×
03Elderly careHealth11.01×
04ExxonMobilCars & Mobility9.76×
05Barnes & NobleLiterature9.34×
06QVCMovies & TV8.25×
07HyattTravel & Leisure6.86×
08Minions (film)Movies & TV6.50×
09Non-alcoholic beverageFood & Beverages5.61×
10Sustainable energyHome & Garden5.33×
11Weather forecastingHome & Garden5.23×
12LotteryGames5.04×
13FedExBusiness & Career4.88×
14Renewable energyBusiness & Career3.71×
15Texas RoadhouseFood & Beverages3.35×
16Britney SpearsMusic & Radio3.12×
17Discount storesShopping2.90×
18Mortgage loansBusiness & Career2.74×
19PinterestInternet & Social Media2.60×
20FurnitureHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prism audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.09×
Convenience OrientationPREMIUM1.94×
PatriotismCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Healthy LifestyleBALANCE0.80×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prism have in United States?

Prism has an estimated audience of 4,152,705 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Prism fans?

54.2% of Prism fans are female, 45.8% are male, with an average age of 40.6 years.

03

Which brands do Prism fans like most?

Prism fans show strongest brand affinity for Vueling (415.58×), Alitalia (130.29×), and Barnes & Noble (9.34×) over the country average.

04

Where do Prism fans live in United States?

Prism fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Prism fans also like?

Beyond Prism itself, the audience over-indexes on Alitalia (130.29×), Barnes & Noble (9.34×), QVC (8.25×), and FedEx (4.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Prism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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