Prism Audience in United States
Prism has an estimated audience of 2,116,149 people in United States. 58.5% are female, 41.5% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Nationality, Urban Outfitters, Whataburger, Jingoism.
The average Prism fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Nationality, Urban Outfitters, with strongest over-indexing on Mothercare (8.02× the country average). Demographically, the Prism audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Prism fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.4 |
| Estimated audience size | 2,116,149 |
Audience persona
The typical Prism fan in United States is more female, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 301,117 | 1.29× |
| Texas | 218,329 | 1.2× |
| Florida | 151,780 | 1.06× |
| New York | 143,583 | 1.21× |
| Illinois | 78,396 | 1.11× |
| Pennsylvania | 75,215 | 1.06× |
| Michigan | 73,468 | 1.33× |
| Washington | 70,986 | 1.67× |
| Georgia | 68,678 | 1.05× |
| Virginia | 63,807 | 1.24× |
| North Carolina | 61,021 | 0.96× |
| Ohio | 56,783 | 0.87× |
| New Jersey | 55,188 | 1.03× |
| Massachusetts | 51,130 | 1.23× |
| Missouri | 44,034 | 1.29× |
| Minnesota | 42,428 | 1.4× |
| Maryland | 41,895 | 1.15× |
| Arizona | 40,277 | 0.93× |
| Tennessee | 37,763 | 0.89× |
| Indiana | 36,229 | 0.94× |
| Colorado | 34,363 | 1.03× |
| Oregon | 28,853 | 1.19× |
| South Carolina | 28,739 | 0.9× |
| Wisconsin | 26,100 | 0.82× |
| Oklahoma | 24,573 | 1.05× |
| Alabama | 24,052 | 0.81× |
| Louisiana | 23,667 | 0.87× |
| Utah | 22,706 | 1.2× |
| Kentucky | 21,873 | 0.82× |
| Connecticut | 20,184 | 0.95× |
| Arkansas | 18,638 | 1.07× |
| Nevada | 17,454 | 0.85× |
| Iowa | 14,715 | 0.84× |
| Kansas | 14,310 | 0.86× |
| Mississippi | 12,727 | 0.73× |
| Hawaii | 11,309 | 1.24× |
| Washington, District of Columbia | 10,227 | 1.61× |
| New Mexico | 9,991 | 0.94× |
| Idaho | 9,310 | 0.88× |
| Nebraska | 8,660 | 0.82× |
| West Virginia | 7,666 | 0.78× |
| New Hampshire | 7,371 | 0.88× |
| Maine | 6,401 | 0.84× |
| Rhode Island | 5,792 | 0.86× |
| Alaska | 4,399 | 0.97× |
| Montana | 4,384 | 0.75× |
| Delaware | 4,144 | 0.71× |
| South Dakota | 3,270 | 0.67× |
| Vermont | 3,220 | 0.87× |
| North Dakota | 2,939 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 8.02× | Kids & Family |
| Nationality | 2.14× | Politics & Society |
| Urban Outfitters | 1.85× | Shopping |
| Whataburger | 1.62× | Food & Beverages |
| Jingoism | 1.8× | Politics & Society |
| Historic site | 3.29× | Arts & Culture |
| Pillow | 1.65× | Home & Garden |
| Israel | 1.58× | Travel & Leisure |
| Vocal harmony | 3.3× | Music & Radio |
| Fairy godmother | 4.54× | Literature |
| Governor of Michigan | 4.04× | Politics & Society |
| Home staging | 2.74× | Home & Garden |
| Goop | 2.79× | Internet & Social Media |
| Wikia | 1.71× | Internet & Social Media |
| Nebraska Cornhuskers | 3.81× | Sports |
| Allama Iqbal Open University | 18.51× | Business & Career |
| Grinch | 1.76× | Movies & TV |
| Assassin's Creed II | 3.17× | Games |
| Erie County, New York | 4.11× | Travel & Leisure |
| Príncipe | 4.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.65 |
| Family Orientation | CONSERVATISM | 1.57 |
| Patriotism | CONSERVATISM | 1.53 |
| Indulgence | JOY | 1.48 |
| Community Orientation | OPEN | 1.46 |
| Tradition | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| India | 23.6% |
| Japan | 8.6% |
See Prism audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Prism have in United States?
Prism has an estimated audience of 2,116,149 people in United States, concentrated in California and Texas.
What is the gender split and age of Prism fans?
58.5% of Prism fans are female, 41.5% are male, with an average age of 43.4 years.
Which brands do Prism fans like most?
Prism fans show strongest brand affinity for Mothercare (8.02×), Nationality (2.14×), and Urban Outfitters (1.85×) over the country average.
Where do Prism fans live in United States?
Prism fans in United States are most concentrated in California (reach 301,117), Texas (reach 218,329), and Florida (reach 151,780). These three regions account for the largest share of the active audience.
What other brands do Prism fans also like?
Beyond Prism itself, the audience over-indexes on Nationality (2.14×), Urban Outfitters (1.85×), Whataburger (1.62×), and Jingoism (1.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Prism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.