Rascasse Audience Intelligence

Product management Audience in United States

A data profile of the people who buy, follow and care about Product management in United States — modelled from more than twelve digital signal sources. Product management has an estimated audience of 9,813,370 people in United States.

#2315among Topic in United States#356in Business & Career

The average Product management fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Microwave oven, Mineral water, Non-alcoholic beverage, with strongest over-indexing on Microwave oven (2.7× the country average).

Demographically, the Product management audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Product management fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Microwave oven.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Product management profile in United States.

Audience size
9.8M
in United States
Gender
56.7%♀
43.3% male
Age
43.1
average years
Country rank
#3640
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Product management fans

56.7% are female, 43.3% are male, average age 43.1.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Product management audience in United States
MetricValue
Female56.7%
Male43.3%
Average age43.1
Estimated audience size9,813,370
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Product management audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3921%
40-4924%
50+27%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Product management audience comes from United States.

Worldwide audience distribution share by country for Product management
CountryShare
United States22.6%
India5.5%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Product management audience in United States is strongest.

Fig. 05

Top regions by affinity

Product management fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M2.01×
02Massachusetts~400K1.96×
03Washington, District of Columbia~50K1.82×
04California~2M1.72×
05Washington~300K1.69×
06Virginia~400K1.65×
07New Jersey~400K1.59×
08Georgia~500K1.50×
09Illinois~500K1.43×
10North Carolina~400K1.40×
11Utah~100K1.32×
12Maryland~200K1.30×
13Texas~1M1.23×
14Rhode Island~30K1.11×
15Pennsylvania~400K1.10×
16Connecticut~100K1.10×
17Oregon~100K1.04×
18Colorado~200K1.03×
19Michigan~300K1.00×
20Minnesota~100K0.98×
21Alaska~20K0.98×
22Delaware~30K0.97×
23Vermont~20K0.97×
24New Hampshire~40K0.95×
25North Dakota~20K0.95×
26South Dakota~20K0.94×
27Arizona~200K0.93×
28Indiana~200K0.93×
29Missouri~100K0.93×
30Nebraska~50K0.92×
31Montana~20K0.92×
32Hawaii~40K0.91×
33Wisconsin~100K0.90×
34Arkansas~70K0.90×
35Maine~30K0.90×
36Ohio~300K0.88×
37West Virginia~40K0.88×
38Kansas~70K0.86×
39Idaho~40K0.86×
40South Carolina~100K0.85×
41New Mexico~40K0.84×
42Nevada~80K0.83×
43Mississippi~70K0.83×
44Iowa~70K0.82×
45Florida~500K0.81×
46Tennessee~200K0.80×
47Kentucky~100K0.80×
48Oklahoma~90K0.80×
49Louisiana~100K0.78×
50Alabama~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Product management, United States
0.77×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Product management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Product management audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages3.61×
02Web serverTechnology & Electronics3.29×
03Project managementBusiness & Career3.19×
04Non-alcoholic beverageFood & Beverages3.03×
05Microwave ovenHome & Garden2.70×
06Master of Business AdministrationBusiness & Career2.26×
07Rail transportTravel & Leisure2.07×
08Diaper bagKids & Family2.05×
09InnovationBusiness & Career2.03×
10Career developmentBusiness & Career2.00×
11Britney SpearsMusic & Radio1.90×
12Internet celebrityInternet & Social Media1.84×
13NASDAQBusiness & Career1.80×
14United Parcel ServiceBusiness & Career1.69×
15Subscription business modelShopping1.68×
16Discount storesShopping1.67×
17Nordstrom rackFashion & Accessoires1.64×
18Real propertyHome & Garden1.64×
19Planet FitnessSports1.55×
20Pizza HutFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Product management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Product management audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Convenience OrientationPREMIUM1.52×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Product management audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
Social Media UsageJOY0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Product management have in United States?

Product management has an estimated audience of 9,813,370 people in United States, concentrated in California and New York.

02

What is the gender split and age of Product management fans?

56.7% of Product management fans are female, 43.3% are male, with an average age of 43.1 years.

03

Which brands do Product management fans like most?

Product management fans show strongest brand affinity for Microwave oven (2.7×), Mineral water (3.61×), and Non-alcoholic beverage (3.03×) over the country average.

04

Where do Product management fans live in United States?

Product management fans in United States are most concentrated in California (reach ~2M), New York (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Product management fans also like?

Beyond Product management itself, the audience over-indexes on Mineral water (3.61×), Non-alcoholic beverage (3.03×), Planet Fitness (1.55×), and Web server (3.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Product management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Product management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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