Quince Audience in United States
Quince has an estimated audience of 343,795 people in United States. 74.6% are female, 25.4% are male, average age 27.8. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Bank account, Panama, Racing, Mothercare.
The average Quince fan in United States is 27.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Bank account, Panama, with strongest over-indexing on Combat sport (3.67× the country average). Demographically, the Quince audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Quince fans
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 27.8 |
| Estimated audience size | 343,795 |
Audience persona
The typical Quince fan in United States is more female, around 27.8 years old, with strong Risk Appetite tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,873 | 1.58× |
| Texas | 30,995 | 1.05× |
| New York | 29,431 | 1.53× |
| Florida | 17,319 | 0.74× |
| Illinois | 14,753 | 1.29× |
| Massachusetts | 11,454 | 1.69× |
| Pennsylvania | 11,367 | 0.98× |
| Washington | 10,857 | 1.57× |
| North Carolina | 10,768 | 1.04× |
| New Jersey | 10,286 | 1.18× |
| Virginia | 9,939 | 1.19× |
| Georgia | 9,431 | 0.89× |
| Ohio | 8,281 | 0.78× |
| Colorado | 7,901 | 1.46× |
| Michigan | 7,840 | 0.87× |
| Maryland | 6,494 | 1.1× |
| Arizona | 6,062 | 0.86× |
| Tennessee | 6,058 | 0.88× |
| Oregon | 6,030 | 1.53× |
| Minnesota | 5,798 | 1.18× |
| Connecticut | 5,061 | 1.47× |
| Wisconsin | 4,927 | 0.95× |
| Indiana | 4,853 | 0.77× |
| South Carolina | 4,469 | 0.86× |
| Missouri | 4,423 | 0.8× |
| Utah | 3,229 | 1.05× |
| Oklahoma | 2,952 | 0.77× |
| Louisiana | 2,950 | 0.67× |
| Kentucky | 2,935 | 0.68× |
| Alabama | 2,869 | 0.6× |
| Nevada | 2,830 | 0.85× |
| Kansas | 2,223 | 0.82× |
| Iowa | 2,111 | 0.75× |
| Arkansas | 2,060 | 0.73× |
| Washington, District of Columbia | 2,036 | 1.97× |
| Idaho | 1,744 | 1.01× |
| Maine | 1,607 | 1.31× |
| New Mexico | 1,607 | 0.93× |
| New Hampshire | 1,541 | 1.14× |
| Mississippi | 1,389 | 0.49× |
| Nebraska | 1,315 | 0.76× |
| Rhode Island | 1,304 | 1.19× |
| Hawaii | 1,243 | 0.84× |
| Montana | 997 | 1.05× |
| Vermont | 880 | 1.46× |
| West Virginia | 742 | 0.46× |
| Delaware | 718 | 0.76× |
| Alaska | 475 | 0.65× |
| South Dakota | 431 | 0.54× |
| North Dakota | 393 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 3.67× | Sports |
| Bank account | 2.69× | Business & Career |
| Panama | 3.48× | Travel & Leisure |
| Racing | 1.79× | Cars & Mobility |
| Mothercare | 1.93× | Kids & Family |
| Justice | 1.57× | Politics & Society |
| Tierra Cali | 3.54× | Travel & Leisure |
| JTV (Indonesia) | 2.18× | |
| Sears | 1.63× | Shopping |
| Cachorro | 2.07× | Pets & Animals |
| E-box | 4.51× | Health |
| Mad About You | 4.32× | Movies & TV |
| Acoustic music | 1.58× | Music & Radio |
| Lebanese cuisine | 2.54× | Food & Beverages |
| Brookside | 4× | Movies & TV |
| Leprechaun | 2.92× | Literature |
| Wizards of Waverly Place | 1.78× | Movies & TV |
| E-box | 3.41× | Health |
| Picnic | 1.82× | Kids & Family |
| Lion of Judah | 3.88× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.75 |
| DIY Mentality | THRILL | 1.51 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Design Affinity | PREMIUM | 1.32 |
| Creativity | OPEN | 1.22 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Canada | 17.2% |
| Romania | 8.7% |
See Quince audiences in other countries
More Fruit audiences in United States
- Pumpkin (16,161,069)
- Lemon (14,089,259)
- Grape (12,849,763)
- Strawberry (11,194,387)
- Berry (9,769,102)
Frequently asked questions
How many fans does Quince have in United States?
Quince has an estimated audience of 343,795 people in United States, concentrated in California and Texas.
What is the gender split and age of Quince fans?
74.6% of Quince fans are female, 25.4% are male, with an average age of 27.8 years.
Which brands do Quince fans like most?
Quince fans show strongest brand affinity for Combat sport (3.67×), Bank account (2.69×), and Panama (3.48×) over the country average.
Where do Quince fans live in United States?
Quince fans in United States are most concentrated in California (reach 59,873), Texas (reach 30,995), and New York (reach 29,431). These three regions account for the largest share of the active audience.
What other brands do Quince fans also like?
Beyond Quince itself, the audience over-indexes on Bank account (2.69×), Panama (3.48×), Racing (1.79×), and Mothercare (1.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Quince. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.