Quince Audience in United States

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Quince has an estimated audience of 343,795 people in United States. 74.6% are female, 25.4% are male, average age 27.8. Top regions: California, Texas, New York. Top brand affinities: Do it yourself (DIY), Artificial nails, Eyelash extensions, Milwaukee Brewers, Harry Potter.

The average Quince fan in United States is 27.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Do it yourself (DIY), Artificial nails, Eyelash extensions, with strongest over-indexing on Do it yourself (DIY) (2.72× the country average). Demographically, the Quince audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Quince fans

Demographic split for Quince audience in United States
MetricValue
Female74.6%
Male25.4%
Average age27.8
Estimated audience size343,795

Audience persona

The typical Quince fan in United States is more female, around 27.8 years old, with strong Risk Appetite tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Quince in United States
RegionReachAffinity
California59,8731.58×
Texas30,9951.05×
New York29,4311.53×
Florida17,3190.74×
Illinois14,7531.29×
Massachusetts11,4541.69×
Pennsylvania11,3670.98×
Washington10,8571.57×
North Carolina10,7681.04×
New Jersey10,2861.18×
Virginia9,9391.19×
Georgia9,4310.89×
Ohio8,2810.78×
Colorado7,9011.46×
Michigan7,8400.87×
Maryland6,4941.1×
Arizona6,0620.86×
Tennessee6,0580.88×
Oregon6,0301.53×
Minnesota5,7981.18×
Connecticut5,0611.47×
Wisconsin4,9270.95×
Indiana4,8530.77×
South Carolina4,4690.86×
Missouri4,4230.8×
Utah3,2291.05×
Oklahoma2,9520.77×
Louisiana2,9500.67×
Kentucky2,9350.68×
Alabama2,8690.6×
Nevada2,8300.85×
Kansas2,2230.82×
Iowa2,1110.75×
Arkansas2,0600.73×
Washington, District of Columbia2,0361.97×
Idaho1,7441.01×
Maine1,6071.31×
New Mexico1,6070.93×
New Hampshire1,5411.14×
Mississippi1,3890.49×
Nebraska1,3150.76×
Rhode Island1,3041.19×
Hawaii1,2430.84×
Montana9971.05×
Vermont8801.46×
West Virginia7420.46×
Delaware7180.76×
Alaska4750.65×
South Dakota4310.54×
North Dakota3930.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quince audience
BrandAffinityCategory
Do it yourself (DIY)2.72×Home & Garden
Artificial nails4.51×Beauty & Wellness
Eyelash extensions3.88×Beauty & Wellness
Milwaukee Brewers4.32×Sports
Harry Potter1.88×Movies & TV
San Diego Padres6×Sports
Nail salon3.81×Beauty & Wellness
Natural skin care3.18×Beauty & Wellness
Sephora2.09×Shopping
Spotify1.54×Internet & Social Media
T-Mobile1.76×Technology & Electronics
Permanent makeup3.34×Beauty & Wellness
Personal care1.88×Health
Boutiques1.58×Fashion & Accessoires
Manicure2.73×Beauty & Wellness
Minecraft3.61×Games
Sports betting4×Games
Makeup Tutorials2.7×Beauty & Wellness
Real Madrid C.F.1.95×Sports
Nike1.93×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quince audience
TraitClusterScore
Risk AppetiteTHRILL1.75
DIY MentalityTHRILL1.51
LGBTQ+ IdentityOPEN1.44
Design AffinityPREMIUM1.32
CreativityOPEN1.22
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Quince
CountryShare
United States18.8%
Canada17.2%
Romania8.7%

See Quince audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Quince have in United States?

Quince has an estimated audience of 343,795 people in United States, concentrated in California and Texas.

What is the gender split and age of Quince fans?

74.6% of Quince fans are female, 25.4% are male, with an average age of 27.8 years.

Which brands do Quince fans like most?

Quince fans show strongest brand affinity for Do it yourself (DIY) (2.72×), Artificial nails (4.51×), and Eyelash extensions (3.88×) over the country average.

Where do Quince fans live in United States?

Quince fans in United States are most concentrated in California (reach 59,873), Texas (reach 30,995), and New York (reach 29,431). These three regions account for the largest share of the active audience.

What other brands do Quince fans also like?

Beyond Quince itself, the audience over-indexes on Artificial nails (4.51×), Eyelash extensions (3.88×), Milwaukee Brewers (4.32×), and Harry Potter (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quince. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.