Rascasse Audience Intelligence

Quince Audience in United States

A data profile of the people who buy, follow and care about Quince in United States — modelled from more than twelve digital signal sources. Quince has an estimated audience of 343,795 people in United States.

#36among Fruit in United States#12927among Topic in United States#2351in Food & Beverages

The average Quince fan in United States is 27.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Do it yourself (DIY), Milwaukee Brewers, Trader Joe's, with strongest over-indexing on Do it yourself (DIY) (2.49× the country average).

Demographically, the Quince audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quince fan in United States is more female, around 27.8 years old, with strong Risk Appetite tendencies and a notable affinity for Do it yourself (DIY).

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quince profile in United States.

Audience size
344K
in United States
Gender
74.6%♀
25.4% male
Age
27.8
average years
Country rank
#45038
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quince fans

74.6% are female, 25.4% are male, average age 27.8.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Quince audience in United States
MetricValue
Female74.6%
Male25.4%
Average age27.8
Estimated audience size343,795
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Quince audience in United States
Age bracketShare%
16-1950%
20-2925%
30-3914%
40-497%
50+3%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Quince audience comes from United States.

Worldwide audience distribution share by country for Quince
CountryShare
Canada23.9%
United States16.4%
Romania7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quince audience in United States is strongest.

Fig. 05

Top regions by affinity

Quince fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.80×
02Vermont~1K1.71×
03Massachusetts~10K1.64×
04Connecticut~5K1.53×
05Washington~10K1.48×
06Maine~2K1.45×
07Oregon~6K1.44×
08New York~30K1.43×
09California~50K1.38×
10Colorado~7K1.38×
11New Hampshire~2K1.25×
12Rhode Island~1K1.25×
13Illinois~10K1.23×
14Montana~1K1.20×
15New Jersey~10K1.17×
16Minnesota~6K1.17×
17Virginia~10K1.14×
18Idaho~2K1.07×
19North Carolina~10K1.03×
20Maryland~6K1.02×
21Utah~3K1.02×
22Pennsylvania~10K0.97×
23Wisconsin~5K0.96×
24South Carolina~5K0.93×
25Tennessee~6K0.92×
26Michigan~8K0.89×
27Texas~30K0.87×
28Georgia~9K0.86×
29Kansas~2K0.84×
30New Mexico~1K0.84×
31Hawaii~1K0.84×
32Delaware<1K0.83×
33Arizona~6K0.82×
34Nebraska~1K0.81×
35Ohio~8K0.80×
36Alaska<1K0.80×
37Missouri~4K0.79×
38Iowa~2K0.79×
39Indiana~5K0.74×
40Kentucky~3K0.74×
41Nevada~2K0.73×
42Arkansas~2K0.72×
43Florida~20K0.71×
44Oklahoma~3K0.71×
45Alabama~3K0.67×
46Louisiana~3K0.67×
47South Dakota<1K0.66×
48North Dakota<1K0.64×
49Mississippi~1K0.53×
50West Virginia<1K0.52×
Fig. 06

Affinity by region

Affinity by region — Quince, United States
0.52×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quince audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quince audience
#·InterestCategoryAffinity×
01San Diego PadresSports6.36×
02Milwaukee BrewersSports4.92×
03Sports bettingGames4.22×
04ShakiraMusic & Radio4.11×
05Permanent makeupBeauty & Wellness3.60×
06Artificial nailsBeauty & Wellness3.47×
07Eyelash extensionsBeauty & Wellness3.37×
08Natural skin careBeauty & Wellness3.13×
09Detroit TigersSports2.89×
10ManicureBeauty & Wellness2.56×
11Trader Joe'sShopping2.53×
12Children's clothingFashion & Accessoires2.50×
13Do it yourself (DIY)Home & Garden2.49×
14SephoraShopping2.18×
15T-MobileTechnology & Electronics2.01×
16Harry PotterMovies & TV1.74×
17Classical musicMusic & Radio1.65×
18Target CorporationShopping1.56×
19BoutiquesFashion & Accessoires1.53×
20WalgreensShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quince audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quince audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.73×
DIY MentalityTHRILL1.56×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quince audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Pet OwnershipJOY0.82×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quince have in United States?

Quince has an estimated audience of 343,795 people in United States, concentrated in California and New York.

02

What is the gender split and age of Quince fans?

74.6% of Quince fans are female, 25.4% are male, with an average age of 27.8 years.

03

Which brands do Quince fans like most?

Quince fans show strongest brand affinity for Do it yourself (DIY) (2.49×), Milwaukee Brewers (4.92×), and Trader Joe's (2.53×) over the country average.

04

Where do Quince fans live in United States?

Quince fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Quince fans also like?

Beyond Quince itself, the audience over-indexes on Milwaukee Brewers (4.92×), Trader Joe's (2.53×), San Diego Padres (6.36×), and T-Mobile (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Quince audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quince. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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