Rascasse Audience Intelligence

Radeon Target Market in United States

A data profile of the people who buy, follow and care about Radeon in United States — modelled from more than twelve digital signal sources. Radeon has an estimated audience of 2,292 people in United States.

#42among Computer / hardware in United States#16632among Brand in United States#2998in Technology & Electronics

The average Radeon fan in United States is 28.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Advanced Micro Devices, Nvidia, with strongest over-indexing on Micro Center (38.72× the country average).

Demographically, the Radeon audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Radeon fan in United States is more male, around 28.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radeon profile in United States.

Audience size
2K
in United States
Gender
17.9%♀
82.1% male
Age
28.9
average years
Country rank
#172210
Brand in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Radeon

17.9% are female, 82.1% are male, average age 28.9.

Fig. 02

Gender split

17.9%
Female
82.1%
Male
Demographic split for Radeon audience in United States
MetricValue
Female17.9%
Male82.1%
Average age28.9
Estimated audience size2,292
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Radeon audience in United States
Age bracketShare%
16-1948%
20-2925%
30-3914%
40-498%
50+6%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Radeon audience comes from United States.

Worldwide audience distribution share by country for Radeon
CountryShare
Japan12.2%
Brazil9.9%
India8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radeon audience in United States is strongest.

Fig. 05

Top regions by affinity

Radeon customers by region in United States
#RegionReachAffinity×
01Washington~30K1.30×
02Oregon~10K1.26×
03Utah~10K1.25×
04Oklahoma~10K1.22×
05Kentucky~10K1.17×
06Idaho~6K1.17×
07Kansas~9K1.14×
08Indiana~20K1.11×
09Missouri~20K1.09×
10Nevada~10K1.09×
11North Dakota~2K1.08×
12California~100K1.06×
13Ohio~30K1.06×
14Michigan~30K1.06×
15Colorado~20K1.05×
16Wisconsin~20K1.05×
17West Virginia~5K1.05×
18Alaska~2K1.05×
19Arkansas~8K1.04×
20Texas~90K1.03×
21Nebraska~5K1.02×
22Arizona~20K1.01×
23Tennessee~20K1.01×
24Iowa~8K1.01×
25Florida~70K1.00×
26Virginia~20K1.00×
27Minnesota~10K1.00×
28Hawaii~4K1.00×
29New Hampshire~4K0.99×
30South Dakota~2K0.97×
31New Mexico~5K0.96×
32Montana~3K0.96×
33Illinois~30K0.95×
34Georgia~30K0.95×
35North Carolina~30K0.95×
36Maryland~20K0.94×
37Louisiana~10K0.93×
38Maine~3K0.93×
39Rhode Island~3K0.93×
40Vermont~2K0.93×
41Mississippi~7K0.92×
42Pennsylvania~30K0.91×
43Connecticut~9K0.91×
44Alabama~10K0.90×
45New York~50K0.89×
46Massachusetts~20K0.89×
47Delaware~2K0.87×
48South Carolina~10K0.84×
49New Jersey~20K0.82×
50Washington, District of Columbia~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Radeon, United States
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radeon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radeon audience
#·InterestCategoryAffinity×
01Cooler MasterTechnology & Electronics54.08×
02Green Man GamingShopping48.84×
03Micro CenterShopping38.72×
04Advanced Micro DevicesTechnology & Electronics35.74×
05GeForceTechnology & Electronics34.55×
06Micro-Star InternationalTechnology & Electronics34.01×
07SteelSeriesGames31.41×
08AlienwareTechnology & Electronics24.21×
09NvidiaTechnology & Electronics21.09×
10NeweggShopping20.28×
11Razer Inc.Technology & Electronics19.68×
12Home video game consoleGames17.27×
13WarcraftGames15.39×
14IntelTechnology & Electronics13.84×
15Groovy (programming language)Technology & Electronics11.47×
16SteamGames8.90×
17GameStopGames7.66×
18Personal computerTechnology & Electronics7.38×
19RedditInternet & Social Media6.25×
20First-person shooter gamesGames5.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radeon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radeon audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.23×
Social Media UsageJOY2.00×
Need for SecurityCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radeon audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Pet OwnershipJOY0.88×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Radeon's target market in United States?

Radeon's target market in United States covers an estimated 2,292 people, concentrated in California and Texas.

02

What is the gender split and age of Radeon customers?

17.9% of the Radeon audience are female, 82.1% are male, with an average age of 28.9 years.

03

Which brands do Radeon fans like most?

Radeon fans show strongest brand affinity for Micro Center (38.72×), Advanced Micro Devices (35.74×), and Nvidia (21.09×) over the country average.

04

Where do Radeon fans live in United States?

Radeon fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Radeon fans also like?

Beyond Radeon itself, the audience over-indexes on Advanced Micro Devices (35.74×), Nvidia (21.09×), GeForce (34.55×), and Reddit (6.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Radeon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Radeon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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