Radio wave Audience in United States

Radio wave logo

Radio wave has an estimated audience of 993,698 people in United States. 39.1% are female, 60.9% are male, average age 39.0. Top regions: Texas, California, Florida. Top brand affinities: Real Madrid C.F., La Liga, T-Mobile, Atlético Madrid, FC Barcelona.

The average Radio wave fan in United States is 39.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Real Madrid C.F., La Liga, T-Mobile, with strongest over-indexing on Real Madrid C.F. (3.13× the country average). Demographically, the Radio wave audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Radio wave fans

Demographic split for Radio wave audience in United States
MetricValue
Female39.1%
Male60.9%
Average age39.0
Estimated audience size993,698

Audience persona

The typical Radio wave fan in United States is more male, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Radio wave in United States
RegionReachAffinity
Texas129,9331.52×
California115,3511.06×
Florida114,1781.7×
Georgia58,7661.92×
New York45,8340.83×
Virginia44,5031.84×
North Carolina32,5611.09×
Illinois28,3250.86×
Pennsylvania26,5390.79×
Tennessee24,7481.24×
Washington23,3641.17×
Michigan23,0300.89×
Ohio22,9280.75×
Arizona22,5851.11×
New Jersey20,4350.81×
Missouri19,0811.19×
Massachusetts16,8810.86×
Indiana16,4310.91×
Maryland16,3630.96×
South Carolina15,4141.03×
Colorado15,0240.96×
Alabama14,8441.07×
Oregon13,2831.17×
Minnesota13,2180.93×
Oklahoma12,8721.17×
Mississippi11,0151.35×
Wisconsin10,7720.72×
Kentucky10,2510.82×
Louisiana9,7930.76×
Utah8,6550.97×
Nevada7,9190.82×
Kansas7,8791.01×
Connecticut7,7790.78×
Arkansas6,9280.85×
Iowa6,9150.84×
New Mexico6,3941.28×
Idaho5,6481.13×
Nebraska5,4541.09×
Hawaii4,3301.01×
West Virginia4,2650.92×
New Hampshire3,2490.83×
Maine3,0070.84×
Washington, District of Columbia2,7740.93×
North Dakota2,2201.09×
Rhode Island2,1770.69×
South Dakota1,8660.81×
Montana1,7500.63×
Alaska1,6860.79×
Delaware1,6630.61×
Vermont1,3220.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radio wave audience
BrandAffinityCategory
Real Madrid C.F.3.13×Sports
La Liga5.38×Sports
T-Mobile1.76×Technology & Electronics
Atlético Madrid7.48×Sports
FC Barcelona2.52×Sports
Telecommunication1.88×Technology & Electronics
Milwaukee Brewers3.46×Sports
Detroit Tigers2.51×Sports
United Parcel Service2.04×Business & Career
MLB1.57×Sports
FIFA World Cup1.51×Sports
NHL2.06×Sports
Used car1.72×Cars & Mobility
Toyota1.86×Cars & Mobility
Sports club2.49×Sports
Colorado Rockies4.65×Sports
Ultimate Fighting Championship1.6×Sports
San Diego Padres3.66×Sports
Mercedes-Benz2.11×Cars & Mobility
Utah Mammoth6.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radio wave audience
TraitClusterScore
Career OrientationPOWER1.35
Need for SecurityCONSERVATISM1.34
Convenience OrientationPREMIUM1.29
SpiritualityBALANCE1.24
Price SensitivityPREMIUM1.21
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Radio wave
CountryShare
United States43.6%
Mexico17.1%
Spain13.7%

See Radio wave audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Radio wave have in United States?

Radio wave has an estimated audience of 993,698 people in United States, concentrated in Texas and California.

What is the gender split and age of Radio wave fans?

39.1% of Radio wave fans are female, 60.9% are male, with an average age of 39.0 years.

Which brands do Radio wave fans like most?

Radio wave fans show strongest brand affinity for Real Madrid C.F. (3.13×), La Liga (5.38×), and T-Mobile (1.76×) over the country average.

Where do Radio wave fans live in United States?

Radio wave fans in United States are most concentrated in Texas (reach 129,933), California (reach 115,351), and Florida (reach 114,178). These three regions account for the largest share of the active audience.

What other brands do Radio wave fans also like?

Beyond Radio wave itself, the audience over-indexes on La Liga (5.38×), T-Mobile (1.76×), Atlético Madrid (7.48×), and FC Barcelona (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Radio wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.