Rafael Devers Audience in United States
Rafael Devers has an estimated audience of 2,742,085 people in United States. 40.1% are female, 59.9% are male, average age 36.1. Top brand affinities: Kia Sportage, Honda HR-V, Los Angeles Dodgers, MLB, Scooby-Doo.
Top brand affinities include Kia Sportage, Honda HR-V, Los Angeles Dodgers, with strongest over-indexing on Kia Sportage (24.24× the country average). Demographically, the Rafael Devers audience skews more male with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.
Category: Sports · Type: Person · Subtype: Baseball
Demographics of Rafael Devers fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 36.1 |
| Estimated audience size | 2,742,085 |
Audience persona
The typical Rafael Devers fan in United States is more male, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 24.24× | Cars & Mobility |
| Honda HR-V | 16.43× | Cars & Mobility |
| Los Angeles Dodgers | 4.38× | Sports |
| MLB | 2.37× | Sports |
| Scooby-Doo | 2.89× | Movies & TV |
| Pre-school playgroup | 17.8× | Kids & Family |
| Livemusic | 2.55× | Music & Radio |
| San Francisco Giants | 5.06× | Sports |
| FC Bayern Munich | 3.12× | Sports |
| Eyebrow | 2.84× | Beauty & Wellness |
| Jeep Grand Cherokee | 4.59× | Cars & Mobility |
| Toyota Supra | 6.18× | Cars & Mobility |
| NBA Finals | 2.08× | Sports |
| Houston Astros | 3.5× | Sports |
| New York Yankees | 2.44× | Sports |
| Los Angeles Lakers | 2.09× | Sports |
| Boston Red Sox | 3.21× | Sports |
| High school | 2.14× | Business & Career |
| Hair Extensions | 2.29× | Beauty & Wellness |
| Seattle Mariners | 2.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.1 |
| Sports Activity | POWER | 1.09 |
| Early Adopter Mentality | POWER | 1.04 |
| Risk Appetite | THRILL | 1.02 |
| Social Media Usage | JOY | 1.01 |
| Luxury Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.7% |
| Canada | 4.5% |
| Mexico | 2.3% |
See Rafael Devers audiences in other countries
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rafael Devers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.