Rascasse Audience Intelligence

Rafael Devers Audience in United States

A data profile of the people who buy, follow and care about Rafael Devers in United States — modelled from more than twelve digital signal sources. Rafael Devers has an estimated audience of 2,974,588 people in United States.

#59among Baseball in United States#1598among Person in United States#929in Sports

The average Rafael Devers fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Massachusetts, New York.

Top brand affinities include MLB, San Francisco Giants, Seattle Mariners, with strongest over-indexing on MLB (2.3× the country average).

Demographically, the Rafael Devers audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rafael Devers fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for MLB.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rafael Devers profile in United States.

Audience size
3M
in United States
Gender
38.5%♀
61.5% male
Age
36.6
average years
Country rank
#10393
Person in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rafael Devers fans

38.5% are female, 61.5% are male, average age 36.6.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Rafael Devers audience in United States
MetricValue
Female38.5%
Male61.5%
Average age36.6
Estimated audience size2,974,588
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Rafael Devers audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Rafael Devers audience comes from United States.

Worldwide audience distribution share by country for Rafael Devers
CountryShare
United States89.6%
Canada4.3%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rafael Devers audience in United States is strongest.

Fig. 05

Top regions by affinity

Rafael Devers fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K5.69×
02Rhode Island~40K4.96×
03New Hampshire~50K4.94×
04Maine~50K4.63×
05Connecticut~70K2.49×
06California~500K1.72×
07New York~200K1.26×
08New Jersey~80K1.13×
09Nevada~20K0.92×
10Pennsylvania~80K0.87×
11Florida~200K0.83×
12Washington, District of Columbia~7K0.82×
13Hawaii~10K0.81×
14Oregon~20K0.76×
15Arizona~40K0.75×
16Delaware~6K0.75×
17Montana~6K0.74×
18Maryland~30K0.73×
19Alaska~4K0.73×
20Wyoming~3K0.73×
21Idaho~10K0.69×
22North Dakota~4K0.68×
23South Dakota~4K0.67×
24Illinois~60K0.66×
25Virginia~40K0.63×
26West Virginia~8K0.62×
27Wisconsin~30K0.61×
28Louisiana~20K0.61×
29Washington~30K0.59×
30South Carolina~20K0.59×
31North Carolina~50K0.58×
32New Mexico~8K0.58×
33Tennessee~30K0.57×
34Iowa~10K0.56×
35Kansas~10K0.56×
36Missouri~20K0.55×
37Nebraska~8K0.55×
38Indiana~30K0.54×
39Kentucky~20K0.54×
40Colorado~20K0.53×
41Mississippi~10K0.53×
42Ohio~40K0.52×
43Utah~10K0.52×
44Arkansas~10K0.51×
45Georgia~40K0.50×
46Michigan~30K0.47×
47Alabama~20K0.45×
48Oklahoma~10K0.44×
49Minnesota~20K0.42×
50Texas~90K0.40×
Fig. 06

Affinity by region

Affinity by region — Rafael Devers, United States
0.40×1.00×5.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rafael Devers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rafael Devers audience
#·InterestCategoryAffinity×
01San Francisco GiantsSports6.56×
02Seattle MarinersSports4.14×
03World SeriesSports4.03×
04Major League Baseball All-Star GameSports3.82×
05Aaron JudgeSports3.58×
06Minor League BaseballSports3.29×
07Boston Red SoxSports2.90×
08San Francisco 49ersSports2.40×
09Houston AstrosSports2.37×
10MLBSports2.30×
11Aaron RodgersSports2.27×
12MLB.comSports2.24×
13New York YankeesSports2.02×
14Anime conventionLiterature1.84×
15House musicMusic & Radio1.77×
16Scooby-DooMovies & TV1.75×
17CBS SportsMovies & TV1.74×
18NBA FinalsSports1.60×
19High schoolBusiness & Career1.56×
20PGA TourSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rafael Devers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rafael Devers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Risk AppetiteTHRILL1.15×
Career OrientationPOWER1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rafael Devers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
CreativityOPEN0.85×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rafael Devers have in United States?

Rafael Devers has an estimated audience of 2,974,588 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Rafael Devers fans?

38.5% of Rafael Devers fans are female, 61.5% are male, with an average age of 36.6 years.

03

Which brands do Rafael Devers fans like most?

Rafael Devers fans show strongest brand affinity for MLB (2.3×), San Francisco Giants (6.56×), and Seattle Mariners (4.14×) over the country average.

04

Where do Rafael Devers fans live in United States?

Rafael Devers fans in United States are most concentrated in California (reach ~500K), Massachusetts (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rafael Devers fans also like?

Beyond Rafael Devers itself, the audience over-indexes on San Francisco Giants (6.56×), Seattle Mariners (4.14×), Major League Baseball All-Star Game (3.82×), and World Series (4.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Rafael Devers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rafael Devers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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