Rascasse Audience Intelligence

Rarity Audience in United States

A data profile of the people who buy, follow and care about Rarity in United States — modelled from more than twelve digital signal sources. Rarity has an estimated audience of 755,636 people in United States.

#71among Punk in United States#6633among Person in United States#3822in Music & Radio

The average Rarity fan in United States is 22.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twenty One Pilots, Nu metal, Nickelodeon, with strongest over-indexing on Twenty One Pilots (30.83× the country average).

Demographically, the Rarity audience skews more female with an average age of 22.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rarity fan in United States is more female, around 22.1 years old, with strong Extroversion tendencies and a notable affinity for Twenty One Pilots.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rarity profile in United States.

Audience size
756K
in United States
Gender
65.9%♀
34.1% male
Age
22.1
average years
Country rank
#28507
Person in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rarity fans

65.9% are female, 34.1% are male, average age 22.1.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Rarity audience in United States
MetricValue
Female65.9%
Male34.1%
Average age22.1
Estimated audience size755,636
Fig. 03

Age distribution

Ø 22.1
average years
Age distribution of the Rarity audience in United States
Age bracketShare%
16-1969%
20-2931%
30-390%
40-490%
50+0%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Rarity audience comes from United States.

Worldwide audience distribution share by country for Rarity
CountryShare
United States34.9%
Brazil9.7%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rarity audience in United States is strongest.

Fig. 05

Top regions by affinity

Rarity fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K1.29×
02Oklahoma~10K1.29×
03Kentucky~10K1.26×
04California~90K1.21×
05Arkansas~7K1.19×
06Georgia~30K1.18×
07Oregon~9K1.18×
08Utah~7K1.17×
09Washington~20K1.15×
10Virginia~20K1.14×
11Arizona~20K1.12×
12West Virginia~4K1.11×
13Nevada~8K1.10×
14Mississippi~6K1.10×
15Indiana~10K1.07×
16Hawaii~3K1.07×
17Kansas~6K1.06×
18North Carolina~20K1.05×
19Idaho~4K1.05×
20Pennsylvania~20K1.04×
21Alabama~10K1.04×
22Louisiana~9K1.04×
23Alaska~2K1.04×
24New Mexico~4K1.01×
25New Jersey~20K1.00×
26Missouri~10K0.99×
27Florida~50K0.98×
28Iowa~6K0.98×
29New York~40K0.97×
30South Carolina~10K0.97×
31Nebraska~3K0.96×
32Ohio~20K0.95×
33Connecticut~7K0.95×
34Tennessee~10K0.94×
35Maine~2K0.94×
36Illinois~20K0.93×
37Michigan~20K0.93×
38Rhode Island~2K0.93×
39Maryland~10K0.92×
40Delaware~2K0.91×
41North Dakota~1K0.91×
42Wisconsin~9K0.88×
43Montana~2K0.88×
44Minnesota~9K0.86×
45Massachusetts~10K0.85×
46South Dakota~1K0.85×
47Colorado~9K0.83×
48New Hampshire~2K0.83×
49Vermont~1K0.83×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Rarity, United States
0.72×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rarity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rarity audience
#·InterestCategoryAffinity×
01Twenty One PilotsMusic & Radio30.83×
02Nu metalMusic & Radio7.62×
03NickelodeonMovies & TV3.74×
04Hard rockMusic & Radio2.46×
05Virtual realityTechnology & Electronics2.25×
06Taylor SwiftMusic & Radio2.08×
07Soft drinksFood & Beverages2.07×
08TumblrInternet & Social Media2.00×
09Horror moviesMovies & TV1.97×
10Cloud computingTechnology & Electronics1.78×
11Apple MusicMusic & Radio1.78×
12TV comediesMovies & TV1.73×
13WWESports1.69×
14Ice hockeySports1.67×
15Harry PotterMovies & TV1.63×
16EtsyFashion & Accessoires1.57×
17BatmanMovies & TV1.55×
18Punk rockMusic & Radio1.54×
19Card gamesGames1.52×
20VeganismFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rarity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rarity audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.47×
Early Adopter MentalityPOWER1.42×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rarity audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.31×
Risk AppetiteTHRILL0.39×
SustainabilityBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rarity have in United States?

Rarity has an estimated audience of 755,636 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rarity fans?

65.9% of Rarity fans are female, 34.1% are male, with an average age of 22.1 years.

03

Which brands do Rarity fans like most?

Rarity fans show strongest brand affinity for Twenty One Pilots (30.83×), Nu metal (7.62×), and Nickelodeon (3.74×) over the country average.

04

Where do Rarity fans live in United States?

Rarity fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rarity fans also like?

Beyond Rarity itself, the audience over-indexes on Nu metal (7.62×), Nickelodeon (3.74×), Horror movies (1.97×), and Taylor Swift (2.08×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rarity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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