Rarity Audience in United States
Rarity has an estimated audience of 1,029,600 people in United States. 0.0% are female, 100.0% are male, average age 0.0. Top brand affinities: Dog breed, IS (Infinite Stratos), Lindsey Shaw, Ellen Burstyn, Portia de Rossi.
Top brand affinities include Dog breed, IS (Infinite Stratos), Lindsey Shaw, with strongest over-indexing on Dog breed (8.64× the country average). Demographically, the Rarity audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Rarity fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 1,029,600 |
Audience persona
The typical Rarity fan in United States is more male, around 0.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 8.64× | Pets & Animals |
| IS (Infinite Stratos) | 1.58× | Literature |
| Lindsey Shaw | 3.96× | Movies & TV |
| Ellen Burstyn | 3.42× | Movies & TV |
| Portia de Rossi | 2.73× | Movies & TV |
| Falafel | 3.37× | Food & Beverages |
| Italic languages | 1.8× | Politics & Society |
| Warren Zevon | 2.08× | Music & Radio |
| Cadena SER | 3.51× | Music & Radio |
| Luv' | 3.27× | Music & Radio |
| iPEC Coaching | 4.02× | Business & Career |
| Prozis | 2.62× | Shopping |
| John Frusciante | 2.01× | Music & Radio |
| Assassin's Creed: Bloodlines | 1.55× | Games |
| Cádiz | 2.88× | Travel & Leisure |
| The Specials | 2.99× | Music & Radio |
| Little Italy | 1.62× | Travel & Leisure |
| Wacker Neuson | 2.03× | Business & Career |
| Analog telephone adapter | 2.62× | |
| IPL Cricket | 1.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.34 |
| Extroversion | THRILL | 2.31 |
| LGBTQ+ Identity | OPEN | 1.82 |
| Pet Ownership | JOY | 1.41 |
| Social Media Usage | JOY | 1.24 |
| Mindfulness | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.5% |
| Brazil | 8.6% |
| Mexico | 6.0% |
See Rarity audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rarity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.