Rarity Audience in United States
Rarity has an estimated audience of 1,029,600 people in United States. 0.0% are female, 100.0% are male, average age 0.0. Top brand affinities: Twenty One Pilots, Harry Potter, Taylor Swift, Spotify, Tumblr.
Top brand affinities include Twenty One Pilots, Harry Potter, Taylor Swift, with strongest over-indexing on Twenty One Pilots (34.96× the country average). Demographically, the Rarity audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Rarity fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 1,029,600 |
Audience persona
The typical Rarity fan in United States is more male, around 0.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twenty One Pilots.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twenty One Pilots | 34.96× | Music & Radio |
| Harry Potter | 2.62× | Movies & TV |
| Taylor Swift | 3.11× | Music & Radio |
| Spotify | 2.02× | Internet & Social Media |
| Tumblr | 3.37× | Internet & Social Media |
| Anime movies | 2.18× | Movies & TV |
| Punk rock | 2.28× | Music & Radio |
| Role-playing games | 2.56× | Games |
| Animated movies | 1.8× | Movies & TV |
| Batman | 2.11× | Movies & TV |
| Internet meme | 1.85× | Internet & Social Media |
| Converse | 3.65× | Fashion & Accessoires |
| Nickelodeon | 3.02× | Movies & TV |
| Streetwear | 2.2× | Fashion & Accessoires |
| Nike | 2.08× | Fashion & Accessoires |
| Supreme | 3.42× | Fashion & Accessoires |
| Classical music | 1.6× | Music & Radio |
| Urban Outfitters | 2.65× | Shopping |
| Starbucks | 1.55× | Food & Beverages |
| Blink 182 | 8.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.34 |
| Extroversion | THRILL | 2.31 |
| LGBTQ+ Identity | OPEN | 1.82 |
| Pet Ownership | JOY | 1.41 |
| Social Media Usage | JOY | 1.24 |
| Mindfulness | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.5% |
| Brazil | 8.6% |
| Mexico | 6.0% |
See Rarity audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rarity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.