Rauw Alejandro Audience in United States

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Rauw Alejandro has an estimated audience of 3,629,539 people in United States. 54.0% are female, 46.0% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Singer-songwriter, Autism Awareness, Diabetes mellitus awareness, Microblogging, Rosalia.

The average Rauw Alejandro fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Singer-songwriter, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Singer-songwriter (3.77× the country average). Demographically, the Rauw Alejandro audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Rauw Alejandro fans

Demographic split for Rauw Alejandro audience in United States
MetricValue
Female54.0%
Male46.0%
Average age36.4
Estimated audience size3,629,539

Audience persona

The typical Rauw Alejandro fan in United States is balanced, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Singer-songwriter.

Top regions in United States

Top regions ranked by reach for Rauw Alejandro in United States
RegionReachAffinity
California1,046,8752.62×
Texas753,1932.41×
Florida620,6142.53×
New York443,9452.19×
Illinois238,5501.97×
New Jersey200,3722.17×
Georgia146,5791.31×
North Carolina138,7921.27×
Arizona117,8321.59×
Virginia116,2971.32×
Maryland104,1421.67×
Pennsylvania100,1430.82×
Massachusetts99,3631.39×
Washington88,2071.21×
Nevada78,1552.23×
Colorado77,4121.35×
Connecticut59,3391.63×
Tennessee50,5830.69×
Indiana49,5490.75×
Utah47,0661.45×
Ohio42,4590.38×
Michigan42,2670.45×
Oregon42,1471.01×
South Carolina37,2650.68×
Wisconsin35,9340.66×
Oklahoma31,4280.78×
Minnesota28,7370.55×
Louisiana25,5480.55×
New Mexico24,2731.33×
Missouri24,0530.41×
Kansas23,7610.83×
Kentucky23,1400.51×
Alabama20,7920.41×
Arkansas20,4740.68×
Rhode Island16,5901.44×
Washington, District of Columbia15,6961.44×
Nebraska15,2970.84×
Iowa15,0640.5×
Idaho13,0080.71×
Mississippi10,6200.36×
Delaware8,9900.9×
Hawaii6,8900.44×
New Hampshire6,4540.45×
West Virginia4,7840.28×
Maine3,0430.23×
South Dakota2,4840.3×
Wyoming2,1780.4×
Montana1,9550.19×
Alaska1,8880.24×
North Dakota1,7300.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rauw Alejandro audience
BrandAffinityCategory
Singer-songwriter3.77×Music & Radio
Autism Awareness7.48×Health
Diabetes mellitus awareness5.3×Health
Microblogging5.38×Technology & Electronics
Rosalia10.65×Music & Radio
Houston Astros4.02×Sports
Staples (Canada)2.49×Business & Career
Income tax5.57×Business & Career
MSN1.8×News
Las Vegas2.14×Travel & Leisure
Saxophone4.22×Music & Radio
Los Angeles Dodgers3.1×Sports
FIFA World Cup1.7×Sports
Real Madrid C.F.2.04×Sports
KaRoL G5.84×Music & Radio
FC Bayern Munich2.62×Sports
Livemusic2.02×Music & Radio
Mexico1.64×Travel & Leisure
Club América3.83×Sports
Hair Extensions2.13×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rauw Alejandro audience
TraitClusterScore
ExtroversionTHRILL1.35
LGBTQ+ IdentityOPEN1.29
Social Media UsageJOY1.07
Healthy LifestyleBALANCE0.99
MindfulnessBALANCE0.99
Risk AppetiteTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for Rauw Alejandro
CountryShare
United States43.1%
Mexico13.3%
Spain11.2%

See Rauw Alejandro audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Rauw Alejandro have in United States?

Rauw Alejandro has an estimated audience of 3,629,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Rauw Alejandro fans?

54.0% of Rauw Alejandro fans are female, 46.0% are male, with an average age of 36.4 years.

Which brands do Rauw Alejandro fans like most?

Rauw Alejandro fans show strongest brand affinity for Singer-songwriter (3.77×), Autism Awareness (7.48×), and Diabetes mellitus awareness (5.3×) over the country average.

Where do Rauw Alejandro fans live in United States?

Rauw Alejandro fans in United States are most concentrated in California (reach 1,046,875), Texas (reach 753,193), and Florida (reach 620,614). These three regions account for the largest share of the active audience.

What other brands do Rauw Alejandro fans also like?

Beyond Rauw Alejandro itself, the audience over-indexes on Autism Awareness (7.48×), Diabetes mellitus awareness (5.3×), Microblogging (5.38×), and Rosalia (10.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rauw Alejandro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.