Rascasse Audience Intelligence

Rauw Alejandro Audience in United States

A data profile of the people who buy, follow and care about Rauw Alejandro in United States — modelled from more than twelve digital signal sources. Rauw Alejandro has an estimated audience of 2,542,466 people in United States.

#68among Hip hop in United States#1969among Person in United States#1245in Music & Radio

The average Rauw Alejandro fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include KaRoL G, Rosalia, Las Vegas, with strongest over-indexing on KaRoL G (10.65× the country average).

Demographically, the Rauw Alejandro audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rauw Alejandro fan in United States is more female, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for KaRoL G.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rauw Alejandro profile in United States.

Audience size
2.5M
in United States
Gender
55.7%♀
44.3% male
Age
34.4
average years
Country rank
#11774
Person in United States
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rauw Alejandro fans

55.7% are female, 44.3% are male, average age 34.4.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Rauw Alejandro audience in United States
MetricValue
Female55.7%
Male44.3%
Average age34.4
Estimated audience size2,542,466
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Rauw Alejandro audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3917%
40-4915%
50+13%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Rauw Alejandro audience comes from United States.

Worldwide audience distribution share by country for Rauw Alejandro
CountryShare
United States35.9%
Mexico16.9%
Spain11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rauw Alejandro audience in United States is strongest.

Fig. 05

Top regions by affinity

Rauw Alejandro fans by region: top regions in United States
#RegionReachAffinity×
01California~900K2.43×
02Texas~700K2.38×
03Florida~600K2.32×
04Nevada~70K2.07×
05New Jersey~200K1.99×
06New York~400K1.92×
07Illinois~200K1.81×
08Arizona~100K1.64×
09Maryland~100K1.60×
10Connecticut~50K1.56×
11Virginia~100K1.42×
12Rhode Island~20K1.42×
13New Mexico~20K1.39×
14Washington, District of Columbia~10K1.39×
15Georgia~100K1.34×
16Utah~40K1.34×
17North Carolina~100K1.33×
18Massachusetts~90K1.32×
19Colorado~70K1.30×
20Washington~80K1.13×
21Oregon~40K1.06×
22Delaware~10K1.01×
23Kansas~20K0.90×
24Nebraska~20K0.89×
25Pennsylvania~100K0.84×
26Oklahoma~30K0.84×
27Indiana~50K0.82×
28Arkansas~20K0.82×
29Idaho~10K0.79×
30South Carolina~40K0.78×
31Tennessee~50K0.73×
32Wisconsin~40K0.71×
33Louisiana~30K0.64×
34Kentucky~30K0.63×
35Minnesota~30K0.58×
36Alabama~30K0.56×
37Iowa~20K0.56×
38Hawaii~8K0.55×
39Alaska~4K0.55×
40Vermont~3K0.53×
41South Dakota~4K0.52×
42North Dakota~4K0.52×
43New Hampshire~7K0.51×
44Michigan~40K0.47×
45Mississippi~10K0.47×
46Montana~5K0.47×
47Missouri~30K0.46×
48Ohio~50K0.44×
49West Virginia~7K0.44×
50Maine~5K0.42×
Fig. 06

Affinity by region

Affinity by region — Rauw Alejandro, United States
0.42×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rauw Alejandro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rauw Alejandro audience
#·InterestCategoryAffinity×
01KaRoL GMusic & Radio10.65×
02RosaliaMusic & Radio10.65×
03SaxophoneMusic & Radio4.51×
04MariachiMusic & Radio4.45×
05CumbiaMusic & Radio4.33×
06The HillsMovies & TV3.62×
07Las VegasTravel & Leisure2.46×
08MexicoTravel & Leisure2.13×
09ReggaetonMusic & Radio1.96×
10Sam's ClubShopping1.89×
11Domino's PizzaFood & Beverages1.80×
12DrawingHome & Garden1.77×
13Pizza HutFood & Beverages1.75×
14UniversityBusiness & Career1.65×
15HairstyleBeauty & Wellness1.64×
16FoodieFood & Beverages1.62×
17RecreationTravel & Leisure1.58×
18RadioTechnology & Electronics1.57×
19TattoosFashion & Accessoires1.56×
20VacationsTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rauw Alejandro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rauw Alejandro audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
IndulgenceJOY1.23×
TraditionCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rauw Alejandro audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.88×
Design AffinityPREMIUM0.89×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rauw Alejandro have in United States?

Rauw Alejandro has an estimated audience of 2,542,466 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rauw Alejandro fans?

55.7% of Rauw Alejandro fans are female, 44.3% are male, with an average age of 34.4 years.

03

Which brands do Rauw Alejandro fans like most?

Rauw Alejandro fans show strongest brand affinity for KaRoL G (10.65×), Rosalia (10.65×), and Las Vegas (2.46×) over the country average.

04

Where do Rauw Alejandro fans live in United States?

Rauw Alejandro fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Rauw Alejandro fans also like?

Beyond Rauw Alejandro itself, the audience over-indexes on Rosalia (10.65×), Las Vegas (2.46×), Sam's Club (1.89×), and Mexico (2.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rauw Alejandro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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