Raya Audience in United States

Raya logo

Raya has an estimated audience of 908,192 people in United States. 55.1% are female, 44.9% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Historic site, Goop, Governor of Michigan, Queens College, City University of New York.

The average Raya fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Historic site, Goop, with strongest over-indexing on Keene, New Hampshire (169.77× the country average). Demographically, the Raya audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

Demographics of Raya fans

Demographic split for Raya audience in United States
MetricValue
Female55.1%
Male44.9%
Average age37.8
Estimated audience size908,192

Audience persona

The typical Raya fan in United States is more female, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Raya in United States
RegionReachAffinity
California159,4971.6×
Texas100,1841.28×
New York78,6591.55×
Florida70,8831.15×
Pennsylvania37,4291.22×
Illinois36,9201.22×
New Jersey28,7801.25×
Georgia28,2341.01×
Massachusetts28,0821.57×
North Carolina28,0201.03×
Ohio26,1350.93×
Virginia24,6341.11×
Michigan22,4010.94×
Washington20,6731.13×
Tennessee17,7020.97×
Arizona17,4030.94×
Maryland16,6351.07×
Colorado16,6131.16×
Indiana14,5220.88×
Missouri13,1190.9×
Minnesota12,6030.97×
South Carolina12,3320.9×
Wisconsin11,6850.86×
Connecticut11,2611.24×
Oregon10,7461.03×
Kentucky10,4020.91×
Louisiana10,0810.86×
Alabama9,9240.78×
Oklahoma8,8590.88×
Nevada8,5490.97×
Utah8,1211×
Kansas6,2640.88×
Iowa5,8830.79×
Arkansas5,2930.71×
Washington, District of Columbia4,7891.75×
Mississippi4,5280.61×
Hawaii4,1831.07×
Nebraska4,0850.9×
New Hampshire3,9161.09×
Idaho3,6810.81×
Maine3,3021.01×
Rhode Island3,2791.13×
New Mexico3,1830.7×
West Virginia2,9720.7×
Delaware2,2580.9×
Montana2,1620.86×
Vermont1,6451.03×
Alaska1,4050.72×
South Dakota1,3780.66×
North Dakota1,3330.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raya audience
BrandAffinityCategory
Keene, New Hampshire169.77×Travel & Leisure
Historic site7.82×Arts & Culture
Goop9.25×Internet & Social Media
Governor of Michigan11.96×Politics & Society
Queens College, City University of New York11.44×Business & Career
Vocal harmony6.55×Music & Radio
Fairy godmother10.54×Literature
Grinch5.6×Movies & TV
Wok7.82×Food & Beverages
Hibachi9.03×Food & Beverages
Google Home6.92×Technology & Electronics
Hipster10.04×Politics & Society
Grace Slick8.91×Music & Radio
Cherish (group)10.6×Music & Radio
headspace8.76×Health
TV Fanatic9.61×Movies & TV
Hebe5.88×Home & Garden
No Escape (1994 film)10.01×Movies & TV
La Jolla7.88×Travel & Leisure
Mathcore6.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raya audience
TraitClusterScore
Quality AwarenessPREMIUM1.66
Luxury OrientationPREMIUM1.66
Design AffinityPREMIUM1.49
LGBTQ+ IdentityOPEN1.43
Family OrientationCONSERVATISM1.26
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Raya
CountryShare
United States18.2%
India9.5%
Mexico9.0%

See Raya audiences in other countries

More Dating audiences in United States

Frequently asked questions

How many fans does Raya have in United States?

Raya has an estimated audience of 908,192 people in United States, concentrated in California and Texas.

What is the gender split and age of Raya fans?

55.1% of Raya fans are female, 44.9% are male, with an average age of 37.8 years.

Which brands do Raya fans like most?

Raya fans show strongest brand affinity for Keene, New Hampshire (169.77×), Historic site (7.82×), and Goop (9.25×) over the country average.

Where do Raya fans live in United States?

Raya fans in United States are most concentrated in California (reach 159,497), Texas (reach 100,184), and New York (reach 78,659). These three regions account for the largest share of the active audience.

What other brands do Raya fans also like?

Beyond Raya itself, the audience over-indexes on Historic site (7.82×), Goop (9.25×), Governor of Michigan (11.96×), and Queens College, City University of New York (11.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.