A data profile of the people who buy, follow and care about Rhinoceros in United States — modelled from more than twelve digital signal sources. Rhinoceros has an estimated audience of 694,329 people in United States.
The average Rhinoceros fan in United States is 43.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Title Nine, Bob Evans, Gorilla, with strongest over-indexing on Title Nine (220.45× the country average).
Demographically, the Rhinoceros audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rhinoceros fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Title Nine.
The key figures that characterise the Rhinoceros profile in United States.
47.7% are female, 52.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 43.5 |
| Estimated audience size | 694,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Rhinoceros audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.1% |
| Taiwan | 12.9% |
| United Kingdom | 8.7% |
Where the Rhinoceros audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~4K | 1.21× | |
| 02 | Vermont | ~1K | 1.15× | |
| 03 | Montana | ~2K | 1.14× | |
| 04 | Mississippi | ~6K | 1.12× | |
| 05 | Kentucky | ~10K | 1.11× | |
| 06 | California | ~80K | 1.09× | |
| 07 | Washington | ~20K | 1.08× | |
| 08 | Oklahoma | ~8K | 1.08× | |
| 09 | Louisiana | ~10K | 1.07× | |
| 10 | Connecticut | ~7K | 1.07× | |
| 11 | Utah | ~7K | 1.06× | |
| 12 | Georgia | ~20K | 1.05× | |
| 13 | Oregon | ~8K | 1.05× | |
| 14 | Texas | ~60K | 1.04× | |
| 15 | Massachusetts | ~10K | 1.04× | |
| 16 | Arkansas | ~6K | 1.03× | |
| 17 | Alaska | ~2K | 1.03× | |
| 18 | Pennsylvania | ~20K | 1.02× | |
| 19 | Alabama | ~10K | 1.02× | |
| 20 | New York | ~40K | 1.01× | |
| 21 | New Jersey | ~20K | 1.01× | |
| 22 | Kansas | ~6K | 1.01× | |
| 23 | Idaho | ~4K | 1.01× | |
| 24 | Florida | ~50K | 1.00× | |
| 25 | North Carolina | ~20K | 1.00× | |
| 26 | Indiana | ~10K | 1.00× | |
| 27 | West Virginia | ~3K | 1.00× | |
| 28 | Virginia | ~20K | 0.99× | |
| 29 | Maryland | ~10K | 0.99× | |
| 30 | Missouri | ~10K | 0.99× | |
| 31 | Arizona | ~10K | 0.98× | |
| 32 | Michigan | ~20K | 0.97× | |
| 33 | Illinois | ~20K | 0.96× | |
| 34 | Tennessee | ~10K | 0.96× | |
| 35 | South Carolina | ~10K | 0.96× | |
| 36 | New Mexico | ~3K | 0.96× | |
| 37 | Nebraska | ~3K | 0.96× | |
| 38 | New Hampshire | ~3K | 0.95× | |
| 39 | Rhode Island | ~2K | 0.95× | |
| 40 | Wisconsin | ~10K | 0.94× | |
| 41 | Nevada | ~6K | 0.93× | |
| 42 | Washington, District of Columbia | ~2K | 0.93× | |
| 43 | Minnesota | ~9K | 0.92× | |
| 44 | Iowa | ~5K | 0.92× | |
| 45 | Ohio | ~20K | 0.91× | |
| 46 | Colorado | ~10K | 0.91× | |
| 47 | Maine | ~2K | 0.91× | |
| 48 | South Dakota | ~1K | 0.90× | |
| 49 | North Dakota | ~1K | 0.88× | |
| 50 | Delaware | ~2K | 0.87× |
The strongest cross-interests of the Rhinoceros audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Title Nine | Fashion & Accessoires | 220.45× | ||
| 02 | Bob Evans | Food & Beverages | 12.50× | ||
| 03 | Gorilla | Pets & Animals | 12.50× | ||
| 04 | Jane Goodall | Pets & Animals | 6.22× | ||
| 05 | Steve Irwin | Movies & TV | 6.01× | ||
| 06 | Stephen Hawking | Business & Career | 5.55× | ||
| 07 | Politico | Politics & Society | 2.99× | ||
| 08 | Matthew McConaughey | Movies & TV | 2.97× | ||
| 09 | Sustainable energy | Home & Garden | 2.67× | ||
| 10 | Diane Keaton | Movies & TV | 2.44× | ||
| 11 | Wildlife photography | Technology & Electronics | 2.44× | ||
| 12 | Drudge Report | Sports | 2.33× | ||
| 13 | Renewable energy | Business & Career | 2.15× | ||
| 14 | Adoption | Kids & Family | 2.12× | ||
| 15 | Discount Tire | Shopping | 2.05× | ||
| 16 | Innovation | Business & Career | 1.94× | ||
| 17 | Made in USA | Business & Career | 1.88× | ||
| 18 | Canada | Travel & Leisure | 1.62× | ||
| 19 | MSN | News | 1.61× | ||
| 20 | Hollywood | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.21× | |
| Sustainability | BALANCE | 1.66× | |
| Individualism | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.82× | |
| Mindfulness | BALANCE | 0.84× |
Rhinoceros has an estimated audience of 694,329 people in United States, concentrated in California and Texas.
47.7% of Rhinoceros fans are female, 52.3% are male, with an average age of 43.5 years.
Rhinoceros fans show strongest brand affinity for Title Nine (220.45×), Bob Evans (12.5×), and Gorilla (12.5×) over the country average.
Rhinoceros fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Rhinoceros itself, the audience over-indexes on Bob Evans (12.5×), Gorilla (12.5×), Jane Goodall (6.22×), and Stephen Hawking (5.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rhinoceros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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