A data profile of the people who buy, follow and care about Rodízio in United States — modelled from more than twelve digital signal sources. Rodízio has an estimated audience of 422,335 people in United States.
The average Rodízio fan in United States is 42.3 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, New Jersey, Arizona.
Top brand affinities include Obsessed (2009 film), FlightAware, Mortgage loans, with strongest over-indexing on Obsessed (2009 film) (6.34× the country average).
Demographically, the Rodízio audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rodízio fan in United States is balanced, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Obsessed (2009 film).
The key figures that characterise the Rodízio profile in United States.
50.4% are female, 49.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 42.3 |
| Estimated audience size | 422,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Rodízio audience comes from United States.
| Country | Share |
|---|---|
| Brazil | 29.8% |
| United States | 24.5% |
| United Kingdom | 8.0% |
Where the Rodízio audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~20K | 5.82× | |
| 02 | Nebraska | ~9K | 4.16× | |
| 03 | Wisconsin | ~30K | 4.04× | |
| 04 | New Jersey | ~40K | 4.01× | |
| 05 | Arizona | ~30K | 3.90× | |
| 06 | Minnesota | ~20K | 3.85× | |
| 07 | Florida | ~90K | 3.17× | |
| 08 | Wyoming | ~2K | 2.52× | |
| 09 | Nevada | ~10K | 2.50× | |
| 10 | Colorado | ~10K | 1.97× | |
| 11 | Oklahoma | ~9K | 1.91× | |
| 12 | Ohio | ~20K | 1.33× | |
| 13 | Tennessee | ~10K | 1.13× | |
| 14 | Maryland | ~7K | 0.95× | |
| 15 | Alaska | <1K | 0.84× | |
| 16 | Alabama | ~5K | 0.82× | |
| 17 | North Dakota | <1K | 0.80× | |
| 18 | South Dakota | <1K | 0.75× | |
| 19 | Hawaii | ~1K | 0.74× | |
| 20 | West Virginia | ~1K | 0.73× | |
| 21 | Montana | <1K | 0.73× | |
| 22 | Maine | ~1K | 0.69× | |
| 23 | Delaware | <1K | 0.69× | |
| 24 | Arkansas | ~2K | 0.67× | |
| 25 | Rhode Island | <1K | 0.67× | |
| 26 | New Hampshire | ~1K | 0.65× | |
| 27 | Mississippi | ~2K | 0.63× | |
| 28 | New Mexico | ~1K | 0.63× | |
| 29 | Idaho | ~1K | 0.62× | |
| 30 | Washington, District of Columbia | <1K | 0.62× | |
| 31 | New York | ~10K | 0.58× | |
| 32 | Pennsylvania | ~8K | 0.57× | |
| 33 | Kansas | ~2K | 0.56× | |
| 34 | Massachusetts | ~4K | 0.53× | |
| 35 | Iowa | ~2K | 0.53× | |
| 36 | Oregon | ~2K | 0.51× | |
| 37 | Kentucky | ~3K | 0.49× | |
| 38 | Louisiana | ~3K | 0.47× | |
| 39 | Connecticut | ~2K | 0.47× | |
| 40 | Missouri | ~3K | 0.44× | |
| 41 | Georgia | ~6K | 0.43× | |
| 42 | South Carolina | ~3K | 0.43× | |
| 43 | Indiana | ~3K | 0.40× | |
| 44 | Michigan | ~4K | 0.36× | |
| 45 | North Carolina | ~4K | 0.35× | |
| 46 | Virginia | ~4K | 0.35× | |
| 47 | California | ~20K | 0.34× | |
| 48 | Washington | ~3K | 0.34× | |
| 49 | Illinois | ~4K | 0.29× | |
| 50 | Texas | ~9K | 0.26× |
The strongest cross-interests of the Rodízio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ronaldinho | Sports | 11.48× | ||
| 02 | Orange | Technology & Electronics | 10.58× | ||
| 03 | FlightAware | Travel & Leisure | 8.53× | ||
| 04 | Obsessed (2009 film) | Movies & TV | 6.34× | ||
| 05 | First class travel | Travel & Leisure | 4.20× | ||
| 06 | FedEx | Business & Career | 3.94× | ||
| 07 | Sustainable energy | Home & Garden | 3.62× | ||
| 08 | Renewable energy | Business & Career | 3.46× | ||
| 09 | Mortgage loans | Business & Career | 3.38× | ||
| 10 | Discount stores | Shopping | 3.14× | ||
| 11 | Solar energy | Home & Garden | 2.95× | ||
| 12 | Shopping malls | Shopping | 2.77× | ||
| 13 | Pizza Hut | Food & Beverages | 2.25× | ||
| 14 | Barbecue | Food & Beverages | 2.24× | ||
| 15 | Airbnb | Travel & Leisure | 2.20× | ||
| 16 | Organic food | Food & Beverages | 2.18× | ||
| 17 | Subway | Food & Beverages | 2.17× | ||
| 18 | McDonald's | Food & Beverages | 2.00× | ||
| 19 | Internet & Social Media | 1.86× | |||
| 20 | Furniture | Home & Garden | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.25× | |
| Convenience Orientation | PREMIUM | 2.03× | |
| Urban Lifestyle | OPEN | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Design Affinity | PREMIUM | 0.87× |
Rodízio has an estimated audience of 422,335 people in United States, concentrated in Florida and New Jersey.
50.4% of Rodízio fans are female, 49.6% are male, with an average age of 42.3 years.
Rodízio fans show strongest brand affinity for Obsessed (2009 film) (6.34×), FlightAware (8.53×), and Mortgage loans (3.38×) over the country average.
Rodízio fans in United States are most concentrated in Florida (reach ~90K), New Jersey (reach ~40K), and Arizona (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Rodízio itself, the audience over-indexes on FlightAware (8.53×), Mortgage loans (3.38×), FedEx (3.94×), and Discount stores (3.14×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rodízio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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