Rascasse Audience Intelligence

Romeo Santos Audience in United States

A data profile of the people who buy, follow and care about Romeo Santos in United States — modelled from more than twelve digital signal sources. Romeo Santos has an estimated audience of 2,272,963 people in United States.

#176among Singer-songwriter in United States#2241among Person in United States#1390in Music & Radio

The average Romeo Santos fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bad Bunny, Latin Music, Liga MX, with strongest over-indexing on Bad Bunny (6.59× the country average).

Demographically, the Romeo Santos audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Romeo Santos fan in United States is more female, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Bad Bunny.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Romeo Santos profile in United States.

Audience size
2.3M
in United States
Gender
57.0%♀
43.0% male
Age
36.6
average years
Country rank
#12843
Person in United States
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Romeo Santos fans

57.0% are female, 43.0% are male, average age 36.6.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Romeo Santos audience in United States
MetricValue
Female57.0%
Male43.0%
Average age36.6
Estimated audience size2,272,963
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Romeo Santos audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3922%
40-4918%
50+14%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Romeo Santos audience comes from United States.

Worldwide audience distribution share by country for Romeo Santos
CountryShare
United States34.2%
Spain10.4%
Mexico9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Romeo Santos audience in United States is strongest.

Fig. 05

Top regions by affinity

Romeo Santos fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K2.77×
02New York~300K2.73×
03Rhode Island~20K2.44×
04Florida~300K2.39×
05Connecticut~50K2.25×
06Texas~400K2.03×
07Massachusetts~80K2.02×
08Maryland~60K1.69×
09Nevada~30K1.62×
10California~400K1.60×
11Illinois~100K1.48×
12Washington, District of Columbia~9K1.40×
13North Carolina~90K1.39×
14Arizona~60K1.37×
15Virginia~60K1.27×
16Georgia~80K1.26×
17Pennsylvania~90K1.23×
18Delaware~6K1.10×
19Utah~20K1.06×
20New Mexico~10K0.92×
21Indiana~30K0.90×
22Colorado~30K0.88×
23Oklahoma~20K0.84×
24South Carolina~30K0.81×
25Wisconsin~20K0.80×
26Tennessee~30K0.76×
27Louisiana~20K0.75×
28Oregon~20K0.75×
29Arkansas~10K0.73×
30Nebraska~8K0.73×
31Washington~30K0.72×
32Kansas~10K0.71×
33Alabama~20K0.70×
34New Hampshire~6K0.70×
35Kentucky~20K0.69×
36Alaska~3K0.60×
37Vermont~2K0.58×
38Idaho~6K0.56×
39North Dakota~2K0.56×
40South Dakota~3K0.55×
41Minnesota~20K0.54×
42Iowa~9K0.54×
43Montana~3K0.53×
44Mississippi~8K0.50×
45Hawaii~4K0.50×
46Ohio~30K0.47×
47West Virginia~4K0.47×
48Maine~3K0.46×
49Missouri~10K0.43×
50Michigan~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Romeo Santos, United States
0.42×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Romeo Santos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Romeo Santos audience
#·InterestCategoryAffinity×
01Latin MusicMusic & Radio14.16×
02KaRoL GMusic & Radio9.10×
03Maquillaje ProfesionalBeauty & Wellness7.16×
04El Palacio de HierroShopping6.80×
05Bad BunnyMusic & Radio6.59×
06Liga MXSports6.43×
07Justin TimberlakeMusic & Radio6.23×
08Salsa musicMusic & Radio5.92×
09Salsa (dance)Music & Radio5.43×
10Bachata (dance)Music & Radio5.12×
11Regional styles of Mexican musicMusic & Radio4.99×
12Latin danceSports4.61×
13RobloxGames3.87×
14ReggaetonMusic & Radio3.77×
15Buenos AiresTravel & Leisure3.76×
16Latin popMusic & Radio3.70×
17Real Madrid C.F.Sports3.35×
18ArgentinaTravel & Leisure3.02×
19UEFA Champions LeagueSports2.90×
20FIFA World CupSports2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Romeo Santos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Romeo Santos audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.38×
Luxury OrientationPREMIUM1.08×
SpiritualityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Romeo Santos audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.64×
CreativityOPEN0.67×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Romeo Santos have in United States?

Romeo Santos has an estimated audience of 2,272,963 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Romeo Santos fans?

57.0% of Romeo Santos fans are female, 43.0% are male, with an average age of 36.6 years.

03

Which brands do Romeo Santos fans like most?

Romeo Santos fans show strongest brand affinity for Bad Bunny (6.59×), Latin Music (14.16×), and Liga MX (6.43×) over the country average.

04

Where do Romeo Santos fans live in United States?

Romeo Santos fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Romeo Santos fans also like?

Beyond Romeo Santos itself, the audience over-indexes on Latin Music (14.16×), Liga MX (6.43×), Salsa music (5.92×), and FIFA World Cup (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Romeo Santos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Romeo Santos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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