A data profile of the people who buy, follow and care about Roosevelt in United States — modelled from more than twelve digital signal sources. Roosevelt has an estimated audience of 1,869,641 people in United States.
The average Roosevelt fan in United States is 36.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Oklahoma, Washington.
Top brand affinities include FIFA World Cup, Copa Libertadores, La Liga, with strongest over-indexing on FIFA World Cup (2.57× the country average).
Demographically, the Roosevelt audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Roosevelt fan in United States is balanced, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Roosevelt profile in United States.
48.9% are female, 51.1% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 36.3 |
| Estimated audience size | 1,869,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
Where the Roosevelt audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~40K | 13.27× | |
| 02 | Oklahoma | ~100K | 6.64× | |
| 03 | Washington | ~100K | 3.29× | |
| 04 | Utah | ~30K | 1.66× | |
| 05 | Illinois | ~90K | 1.48× | |
| 06 | Colorado | ~40K | 1.27× | |
| 07 | New York | ~100K | 1.07× | |
| 08 | South Dakota | ~5K | 1.04× | |
| 09 | Hawaii | ~8K | 0.99× | |
| 10 | Washington, District of Columbia | ~5K | 0.93× | |
| 11 | Missouri | ~30K | 0.84× | |
| 12 | North Dakota | ~3K | 0.82× | |
| 13 | Iowa | ~10K | 0.81× | |
| 14 | California | ~200K | 0.78× | |
| 15 | New Jersey | ~40K | 0.78× | |
| 16 | Arizona | ~30K | 0.76× | |
| 17 | Louisiana | ~20K | 0.74× | |
| 18 | Idaho | ~7K | 0.74× | |
| 19 | Arkansas | ~10K | 0.68× | |
| 20 | Texas | ~100K | 0.66× | |
| 21 | Montana | ~3K | 0.61× | |
| 22 | Kansas | ~9K | 0.60× | |
| 23 | Oregon | ~10K | 0.59× | |
| 24 | New Mexico | ~6K | 0.59× | |
| 25 | Minnesota | ~20K | 0.58× | |
| 26 | Mississippi | ~9K | 0.58× | |
| 27 | Alaska | ~2K | 0.58× | |
| 28 | West Virginia | ~5K | 0.56× | |
| 29 | Virginia | ~30K | 0.55× | |
| 30 | Florida | ~70K | 0.54× | |
| 31 | Maryland | ~20K | 0.53× | |
| 32 | Wisconsin | ~20K | 0.53× | |
| 33 | Maine | ~4K | 0.53× | |
| 34 | Nebraska | ~5K | 0.52× | |
| 35 | Pennsylvania | ~30K | 0.51× | |
| 36 | Ohio | ~30K | 0.51× | |
| 37 | Connecticut | ~10K | 0.51× | |
| 38 | Rhode Island | ~3K | 0.51× | |
| 39 | Massachusetts | ~20K | 0.50× | |
| 40 | New Hampshire | ~4K | 0.50× | |
| 41 | Alabama | ~10K | 0.49× | |
| 42 | Indiana | ~20K | 0.48× | |
| 43 | Kentucky | ~10K | 0.48× | |
| 44 | Nevada | ~9K | 0.48× | |
| 45 | Delaware | ~2K | 0.48× | |
| 46 | Georgia | ~30K | 0.47× | |
| 47 | Michigan | ~20K | 0.47× | |
| 48 | Tennessee | ~20K | 0.46× | |
| 49 | South Carolina | ~10K | 0.44× | |
| 50 | North Carolina | ~20K | 0.42× |
The strongest cross-interests of the Roosevelt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berghain | Music & Radio | 18.55× | ||
| 02 | Copa Libertadores | Sports | 16.29× | ||
| 03 | Waterworld | Movies & TV | 10.27× | ||
| 04 | La Liga | Sports | 5.86× | ||
| 05 | Cruz Azul | Sports | 5.75× | ||
| 06 | Volaris | Travel & Leisure | 5.67× | ||
| 07 | Web server | Technology & Electronics | 4.55× | ||
| 08 | Shakira | Music & Radio | 4.50× | ||
| 09 | Anne Hathaway | Movies & TV | 4.12× | ||
| 10 | Solar energy | Home & Garden | 3.09× | ||
| 11 | Spanish language | Politics & Society | 2.70× | ||
| 12 | FIFA World Cup | Sports | 2.57× | ||
| 13 | Las Vegas | Travel & Leisure | 2.43× | ||
| 14 | FedEx | Business & Career | 2.38× | ||
| 15 | Mexico | Travel & Leisure | 2.34× | ||
| 16 | Discount stores | Shopping | 2.20× | ||
| 17 | T-Mobile | Technology & Electronics | 1.88× | ||
| 18 | Vacations | Travel & Leisure | 1.67× | ||
| 19 | Religion | Business & Career | 1.57× | ||
| 20 | Nature | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.94× | |
| Spirituality | BALANCE | 1.56× | |
| Family Orientation | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Design Affinity | PREMIUM | 0.78× | |
| Early Adopter Mentality | POWER | 0.81× |
Roosevelt has an estimated audience of 1,869,641 people in United States, concentrated in California and Oklahoma.
48.9% of Roosevelt fans are female, 51.1% are male, with an average age of 36.3 years.
Roosevelt fans show strongest brand affinity for FIFA World Cup (2.57×), Copa Libertadores (16.29×), and La Liga (5.86×) over the country average.
Roosevelt fans in United States are most concentrated in California (reach ~200K), Oklahoma (reach ~100K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Roosevelt itself, the audience over-indexes on Copa Libertadores (16.29×), La Liga (5.86×), Solar energy (3.09×), and Web server (4.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Roosevelt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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