A data profile of the people who buy, follow and care about Rothschild family in United States — modelled from more than twelve digital signal sources. Rothschild family has an estimated audience of 1,104,388 people in United States.
The average Rothschild family fan in United States is 36.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sustainable energy, QVC, Renewable energy, with strongest over-indexing on Sustainable energy (5.5× the country average).
Demographically, the Rothschild family audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rothschild family fan in United States is balanced, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Rothschild family profile in United States.
46.4% are female, 53.6% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 36.7 |
| Estimated audience size | 1,104,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
Where the Rothschild family audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~100K | 1.32× | |
| 02 | Texas | ~100K | 1.20× | |
| 03 | New York | ~70K | 1.17× | |
| 04 | Georgia | ~40K | 1.16× | |
| 05 | Nevada | ~10K | 1.15× | |
| 06 | Florida | ~80K | 1.10× | |
| 07 | Arkansas | ~9K | 1.10× | |
| 08 | Arizona | ~20K | 1.09× | |
| 09 | Louisiana | ~10K | 1.09× | |
| 10 | New Jersey | ~30K | 1.08× | |
| 11 | Oklahoma | ~10K | 1.08× | |
| 12 | Connecticut | ~10K | 1.08× | |
| 13 | Illinois | ~40K | 1.07× | |
| 14 | Tennessee | ~20K | 1.07× | |
| 15 | Hawaii | ~5K | 1.05× | |
| 16 | North Carolina | ~30K | 1.04× | |
| 17 | Michigan | ~30K | 1.04× | |
| 18 | Pennsylvania | ~30K | 1.03× | |
| 19 | Washington | ~20K | 1.03× | |
| 20 | Massachusetts | ~20K | 1.03× | |
| 21 | Missouri | ~20K | 1.03× | |
| 22 | Alabama | ~10K | 1.03× | |
| 23 | Mississippi | ~8K | 1.02× | |
| 24 | Kansas | ~8K | 1.02× | |
| 25 | Indiana | ~20K | 1.01× | |
| 26 | Kentucky | ~10K | 1.01× | |
| 27 | Maryland | ~20K | 1.00× | |
| 28 | North Dakota | ~2K | 1.00× | |
| 29 | Ohio | ~30K | 0.99× | |
| 30 | Rhode Island | ~3K | 0.98× | |
| 31 | Washington, District of Columbia | ~3K | 0.98× | |
| 32 | Virginia | ~20K | 0.97× | |
| 33 | Oregon | ~10K | 0.97× | |
| 34 | Colorado | ~20K | 0.95× | |
| 35 | South Carolina | ~10K | 0.95× | |
| 36 | Idaho | ~5K | 0.95× | |
| 37 | Nebraska | ~5K | 0.95× | |
| 38 | West Virginia | ~4K | 0.95× | |
| 39 | Minnesota | ~10K | 0.94× | |
| 40 | Alaska | ~2K | 0.93× | |
| 41 | Utah | ~8K | 0.92× | |
| 42 | New Mexico | ~5K | 0.92× | |
| 43 | Montana | ~3K | 0.92× | |
| 44 | Delaware | ~2K | 0.90× | |
| 45 | South Dakota | ~2K | 0.90× | |
| 46 | Iowa | ~7K | 0.89× | |
| 47 | New Hampshire | ~4K | 0.89× | |
| 48 | Maine | ~3K | 0.87× | |
| 49 | Wisconsin | ~10K | 0.86× | |
| 50 | Vermont | ~1K | 0.82× |
The strongest cross-interests of the Rothschild family audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 5.50× | ||
| 02 | QVC | Movies & TV | 5.43× | ||
| 03 | Renewable energy | Business & Career | 4.57× | ||
| 04 | Weather forecasting | Home & Garden | 4.27× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.58× | ||
| 06 | Mineral water | Food & Beverages | 3.56× | ||
| 07 | First class travel | Travel & Leisure | 3.54× | ||
| 08 | FedEx | Business & Career | 3.44× | ||
| 09 | Innovation | Business & Career | 2.89× | ||
| 10 | Discount stores | Shopping | 2.77× | ||
| 11 | Mortgage loans | Business & Career | 2.57× | ||
| 12 | Solar energy | Home & Garden | 2.41× | ||
| 13 | Shopping malls | Shopping | 2.19× | ||
| 14 | Airbnb | Travel & Leisure | 2.13× | ||
| 15 | Internet & Social Media | 2.07× | |||
| 16 | Organic food | Food & Beverages | 1.96× | ||
| 17 | Subway | Food & Beverages | 1.74× | ||
| 18 | Furniture | Home & Garden | 1.57× | ||
| 19 | McDonald's | Food & Beverages | 1.55× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.42× | |
| Quality Awareness | PREMIUM | 2.52× | |
| Convenience Orientation | PREMIUM | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Extroversion | THRILL | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× |
Rothschild family has an estimated audience of 1,104,388 people in United States, concentrated in California and Texas.
46.4% of Rothschild family fans are female, 53.6% are male, with an average age of 36.7 years.
Rothschild family fans show strongest brand affinity for Sustainable energy (5.5×), QVC (5.43×), and Renewable energy (4.57×) over the country average.
Rothschild family fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Rothschild family itself, the audience over-indexes on QVC (5.43×), Renewable energy (4.57×), FedEx (3.44×), and Pinterest (2.07×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rothschild family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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