Rutherford County, Tennessee Audience in United States

Rutherford County, Tennessee logo

Rutherford County, Tennessee has an estimated audience of 347,277 people in United States. 63.4% are female, 36.6% are male, average age 42.6. Top regions: Tennessee, North Carolina, Florida. Top brand affinities: Gauri Khan, Mackenzie Foy, Minnesota, Elsword, Zoo Tycoon (series).

The average Rutherford County, Tennessee fan in United States is 42.6 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, North Carolina, Florida. Top brand affinities include Gauri Khan, Mackenzie Foy, Minnesota, with strongest over-indexing on Gauri Khan (35.92× the country average). Demographically, the Rutherford County, Tennessee audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Rutherford County, Tennessee fans

Demographic split for Rutherford County, Tennessee audience in United States
MetricValue
Female63.4%
Male36.6%
Average age42.6
Estimated audience size347,277

Audience persona

The typical Rutherford County, Tennessee fan in United States is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gauri Khan.

Top regions in United States

Top regions ranked by reach for Rutherford County, Tennessee in United States
RegionReachAffinity
Tennessee189,51727.2×
North Carolina46,8904.49×
Florida12,3190.52×
Georgia10,1060.94×
South Carolina8,5371.63×
California8,5360.22×
Texas8,0160.27×
Alabama5,7531.19×
Kentucky5,4951.26×
New York4,6380.24×
Illinois4,1970.36×
Virginia4,1180.49×
Ohio3,9930.37×
Indiana2,8510.45×
Michigan2,8460.31×
New Jersey2,7840.32×
Pennsylvania2,7560.24×
Mississippi2,4720.86×
Missouri1,9850.35×
Arkansas1,7290.6×
Arizona1,7060.24×
Washington1,6790.24×
Colorado1,6550.3×
Maryland1,5640.26×
Louisiana1,5110.34×
Wisconsin1,3400.26×
Massachusetts1,2610.18×
Oklahoma1,1000.29×
Minnesota1,1000.22×
Oregon9870.25×
Iowa7600.27×
Utah7010.23×
Kansas6830.25×
Nevada6530.19×
Connecticut6370.18×
West Virginia5360.33×
Washington, District of Columbia4460.43×
Nebraska4320.25×
Idaho4240.24×
Alaska3560.48×
New Hampshire3360.25×
New Mexico3280.19×
Montana3110.32×
Maine3040.24×
Hawaii2700.18×
Rhode Island2640.24×
South Dakota2630.33×
Vermont2590.43×
North Dakota2560.36×
Wyoming2480.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rutherford County, Tennessee audience
BrandAffinityCategory
Gauri Khan35.92×Movies & TV
Mackenzie Foy9.52×Fashion & Accessoires
Minnesota2.12×Travel & Leisure
Elsword19.6×Games
Zoo Tycoon (series)20×Games
Nebraska2.6×Travel & Leisure
Sinaloa3.28×Travel & Leisure
Unique Gifts1.75×Shopping
Rajasthan11.51×Travel & Leisure
Birthday Gifts2.16×Kids & Family
Justice1.79×Politics & Society
Penn & Teller4.58×Movies & TV
Governor of Michigan4.01×Politics & Society
Fairy godmother3.83×Literature
Sailor2.39×Travel & Leisure
Goop2.59×Internet & Social Media
Wok2.8×Food & Beverages
Hipster4.06×Politics & Society
Urban horticulture1.51×Home & Garden
headspace3.89×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rutherford County, Tennessee audience
TraitClusterScore
Urban LifestyleOPEN1.28
PatriotismCONSERVATISM1.19
Family OrientationCONSERVATISM1.18
Community OrientationOPEN1.14
ExtroversionTHRILL1.13
Risk AppetiteTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Rutherford County, Tennessee
CountryShare
United States97.7%
United Kingdom0.8%
Italy0.6%

See Rutherford County, Tennessee audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Rutherford County, Tennessee have in United States?

Rutherford County, Tennessee has an estimated audience of 347,277 people in United States, concentrated in Tennessee and North Carolina.

What is the gender split and age of Rutherford County, Tennessee fans?

63.4% of Rutherford County, Tennessee fans are female, 36.6% are male, with an average age of 42.6 years.

Which brands do Rutherford County, Tennessee fans like most?

Rutherford County, Tennessee fans show strongest brand affinity for Gauri Khan (35.92×), Mackenzie Foy (9.52×), and Minnesota (2.12×) over the country average.

Where do Rutherford County, Tennessee fans live in United States?

Rutherford County, Tennessee fans in United States are most concentrated in Tennessee (reach 189,517), North Carolina (reach 46,890), and Florida (reach 12,319). These three regions account for the largest share of the active audience.

What other brands do Rutherford County, Tennessee fans also like?

Beyond Rutherford County, Tennessee itself, the audience over-indexes on Mackenzie Foy (9.52×), Minnesota (2.12×), Elsword (19.6×), and Zoo Tycoon (series) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rutherford County, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.