Saccharum officinarum Audience in United States

Saccharum officinarum logo

Saccharum officinarum has an estimated audience of 450,585 people in United States. 65.8% are female, 34.2% are male, average age 40.4. Top regions: California, Florida, Texas. Top brand affinities: Governor of Michigan, Goop, Fairy godmother, Historic site, Wok.

The average Saccharum officinarum fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Governor of Michigan, Goop, Fairy godmother, with strongest over-indexing on Governor of Michigan (5.18× the country average). Demographically, the Saccharum officinarum audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Saccharum officinarum fans

Demographic split for Saccharum officinarum audience in United States
MetricValue
Female65.8%
Male34.2%
Average age40.4
Estimated audience size450,585

Audience persona

The typical Saccharum officinarum fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Saccharum officinarum in United States
RegionReachAffinity
California29,5470.6×
Florida19,2780.63×
Texas17,6400.46×
New York12,3420.49×
Virginia8,9850.82×
North Carolina7,2570.54×
Georgia6,5700.47×
Illinois6,3860.43×
Pennsylvania6,2230.41×
Ohio5,4270.39×
Michigan5,2850.45×
Washington5,2420.58×
Hawaii5,1862.68×
New Jersey4,7960.42×
Oregon4,4650.86×
Louisiana4,2740.74×
Arizona4,0240.44×
Mississippi3,6060.97×
Tennessee3,5840.4×
Maryland3,5830.46×
Massachusetts3,4590.39×
Missouri3,4160.47×
Alabama3,3530.53×
Indiana3,3350.41×
South Carolina3,3270.49×
Arkansas3,2030.86×
Oklahoma3,1330.63×
Kentucky3,0830.55×
West Virginia2,9771.42×
Alaska2,9703.08×
Colorado2,9140.41×
Wisconsin2,8340.42×
Iowa2,8280.76×
Connecticut2,7980.62×
North Dakota2,7672.99×
Kansas2,7490.77×
Idaho2,7491.22×
Montana2,5892.07×
South Dakota2,5562.45×
Minnesota2,5460.39×
Nevada2,4780.57×
New Hampshire2,4531.38×
Wyoming2,4083.61×
Nebraska2,4021.06×
New Mexico2,3891.06×
Rhode Island2,3681.65×
Maine2,3671.47×
Utah2,3370.58×
Vermont2,3292.94×
Delaware2,1211.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saccharum officinarum audience
BrandAffinityCategory
Governor of Michigan5.18×Politics & Society
Goop3.58×Internet & Social Media
Fairy godmother4.94×Literature
Historic site2.49×Arts & Culture
Wok3.32×Food & Beverages
headspace4.67×Health
Elsword8.12×Games
Hibachi3.88×Food & Beverages
Google Home3.12×Technology & Electronics
Cherish (group)4.98×Music & Radio
Grinch1.77×Movies & TV
Hipster4.1×Politics & Society
Cam Ward1.63×Sports
Home staging2.23×Home & Garden
Zoo Tycoon (series)8.12×Games
Grace Slick3.44×Music & Radio
Jeep Wagoneer2.25×Cars & Mobility
Vocal harmony1.69×Music & Radio
Mathcore2.9×Music & Radio
HydraFacial2.89×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saccharum officinarum audience
TraitClusterScore
SustainabilityBALANCE1.71
Quality AwarenessPREMIUM1.36
Urban LifestyleOPEN1.32
Family OrientationCONSERVATISM1.29
Healthy LifestyleBALANCE1.27
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Saccharum officinarum
CountryShare
Taiwan18.6%
United States15.2%
Thailand12.4%

See Saccharum officinarum audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Saccharum officinarum have in United States?

Saccharum officinarum has an estimated audience of 450,585 people in United States, concentrated in California and Florida.

What is the gender split and age of Saccharum officinarum fans?

65.8% of Saccharum officinarum fans are female, 34.2% are male, with an average age of 40.4 years.

Which brands do Saccharum officinarum fans like most?

Saccharum officinarum fans show strongest brand affinity for Governor of Michigan (5.18×), Goop (3.58×), and Fairy godmother (4.94×) over the country average.

Where do Saccharum officinarum fans live in United States?

Saccharum officinarum fans in United States are most concentrated in California (reach 29,547), Florida (reach 19,278), and Texas (reach 17,640). These three regions account for the largest share of the active audience.

What other brands do Saccharum officinarum fans also like?

Beyond Saccharum officinarum itself, the audience over-indexes on Goop (3.58×), Fairy godmother (4.94×), Historic site (2.49×), and Wok (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saccharum officinarum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.