Salumi Audience in United States

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Salumi has an estimated audience of 358,649 people in United States. 66.4% are female, 33.6% are male, average age 43.4. Top regions: Washington, New York, California. Top brand affinities: Regional styles of Mexican music, Minnesota, Urban Outfitters, Rajasthan, Alaska.

The average Salumi fan in United States is 43.4 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, New York, California. Top brand affinities include Regional styles of Mexican music, Minnesota, Urban Outfitters, with strongest over-indexing on Regional styles of Mexican music (6.42× the country average). Demographically, the Salumi audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Salumi fans

Demographic split for Salumi audience in United States
MetricValue
Female66.4%
Male33.6%
Average age43.4
Estimated audience size358,649

Audience persona

The typical Salumi fan in United States is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Salumi in United States
RegionReachAffinity
Washington146,63720.38×
New York54,9782.74×
California26,7370.68×
Florida15,5920.64×
Texas13,4130.44×
Illinois9,5360.8×
North Carolina6,1520.57×
Colorado5,4270.96×
Georgia5,3860.49×
Massachusetts5,2020.74×
Arizona5,0550.69×
Nevada4,9571.43×
Virginia4,7840.55×
Pennsylvania4,7040.39×
Ohio4,6350.42×
New Jersey4,5800.5×
Oregon3,9840.97×
Wisconsin3,5870.66×
Tennessee3,5090.49×
Maryland3,1170.51×
Michigan2,7050.29×
Missouri2,5910.45×
Connecticut2,5330.7×
Louisiana2,3810.51×
South Carolina2,3620.44×
Idaho2,2141.23×
Minnesota1,8380.36×
Indiana1,8120.28×
Kentucky1,4830.33×
Washington, District of Columbia1,4421.34×
Hawaii1,2630.82×
Utah1,1000.34×
Kansas1,0350.37×
Alabama1,0300.21×
Oklahoma9830.25×
Iowa9280.31×
Vermont9011.43×
Maine8910.69×
New Hampshire8720.62×
Rhode Island8170.72×
Nebraska6780.38×
Mississippi6030.2×
Arkansas5360.18×
Wyoming4790.9×
Montana4600.46×
Alaska4350.57×
New Mexico4250.24×
West Virginia4050.24×
South Dakota3480.42×
North Dakota3120.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salumi audience
BrandAffinityCategory
Regional styles of Mexican music6.42×Music & Radio
Minnesota2.15×Travel & Leisure
Urban Outfitters2.27×Shopping
Rajasthan19.42×Travel & Leisure
Alaska1.98×Travel & Leisure
Product design2.2×Business & Career
Natural rubber2.23×Cars & Mobility
Nationality2×Politics & Society
Springfield, Illinois10.19×Travel & Leisure
Israel1.91×Travel & Leisure
Nebraska2.18×Travel & Leisure
Bank account1.86×Business & Career
Fairy godmother5.49×Literature
Kerala4.84×Travel & Leisure
Mothercare2.35×Kids & Family
Sinaloa2.55×Travel & Leisure
Like Dandelion Dust10.28×Movies & TV
Justice1.88×Politics & Society
edureka23.53×Business & Career
Governor of Michigan4.73×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salumi audience
TraitClusterScore
IndulgenceJOY2.04
Early Adopter MentalityPOWER1.93
Luxury OrientationPREMIUM1.89
Urban LifestyleOPEN1.86
Design AffinityPREMIUM1.77
SustainabilityBALANCE1.67

Worldwide distribution

Worldwide audience distribution share by country for Salumi
CountryShare
Italy63.1%
United States8.1%
Spain6.3%

See Salumi audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Salumi have in United States?

Salumi has an estimated audience of 358,649 people in United States, concentrated in Washington and New York.

What is the gender split and age of Salumi fans?

66.4% of Salumi fans are female, 33.6% are male, with an average age of 43.4 years.

Which brands do Salumi fans like most?

Salumi fans show strongest brand affinity for Regional styles of Mexican music (6.42×), Minnesota (2.15×), and Urban Outfitters (2.27×) over the country average.

Where do Salumi fans live in United States?

Salumi fans in United States are most concentrated in Washington (reach 146,637), New York (reach 54,978), and California (reach 26,737). These three regions account for the largest share of the active audience.

What other brands do Salumi fans also like?

Beyond Salumi itself, the audience over-indexes on Minnesota (2.15×), Urban Outfitters (2.27×), Rajasthan (19.42×), and Alaska (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.