Rascasse Audience Intelligence

Sam Bennett Audience in United States

A data profile of the people who buy, follow and care about Sam Bennett in United States — modelled from more than twelve digital signal sources. Sam Bennett has an estimated audience of 579,555 people in United States.

#81among Ice hockey in United States#8002among Person in United States#3205in Sports

The average Sam Bennett fan in United States is 37.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Florida Panthers, Bauer Hockey, Calgary Flames, with strongest over-indexing on Florida Panthers (107.99× the country average).

Demographically, the Sam Bennett audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sam Bennett fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Florida Panthers.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam Bennett profile in United States.

Audience size
580K
in United States
Gender
33.6%♀
66.4% male
Age
37.8
average years
Country rank
#33505
Person in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam Bennett fans

33.6% are female, 66.4% are male, average age 37.8.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Sam Bennett audience in United States
MetricValue
Female33.6%
Male66.4%
Average age37.8
Estimated audience size579,555
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Sam Bennett audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Sam Bennett audience comes from United States.

Worldwide audience distribution share by country for Sam Bennett
CountryShare
Canada51.3%
United States33.0%
France2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam Bennett audience in United States is strongest.

Fig. 05

Top regions by affinity

Sam Bennett fans by region: top regions in United States
#RegionReachAffinity×
01Florida~90K2.57×
02Massachusetts~20K2.12×
03New Hampshire~3K1.57×
04Minnesota~10K1.52×
05Maine~3K1.43×
06Vermont~1K1.36×
07New York~40K1.32×
08Pennsylvania~20K1.29×
09Rhode Island~2K1.26×
10Colorado~10K1.24×
11Michigan~20K1.23×
12Connecticut~7K1.23×
13North Carolina~20K1.13×
14New Jersey~20K1.13×
15Washington, District of Columbia~2K1.11×
16Wisconsin~9K1.10×
17North Dakota~1K1.10×
18Idaho~3K1.02×
19Montana~2K1.02×
20Alaska~1K1.01×
21Illinois~20K1.00×
22Missouri~8K0.98×
23Delaware~1K0.95×
24Utah~5K0.94×
25South Dakota~1K0.94×
26Nebraska~2K0.93×
27Hawaii~2K0.89×
28Maryland~8K0.88×
29West Virginia~2K0.88×
30Virginia~10K0.86×
31Nevada~4K0.86×
32Iowa~4K0.86×
33Tennessee~9K0.85×
34South Carolina~7K0.85×
35Kansas~4K0.85×
36Ohio~10K0.84×
37New Mexico~2K0.84×
38Mississippi~4K0.83×
39Arkansas~4K0.81×
40Arizona~9K0.79×
41Washington~9K0.79×
42Indiana~8K0.79×
43Kentucky~5K0.79×
44Oregon~5K0.78×
45Louisiana~5K0.77×
46Oklahoma~5K0.77×
47Alabama~6K0.76×
48Georgia~10K0.73×
49Texas~30K0.69×
50California~40K0.62×
Fig. 06

Affinity by region

Affinity by region — Sam Bennett, United States
0.62×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam Bennett audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam Bennett audience
#·InterestCategoryAffinity×
01Florida PanthersSports107.99×
02Bauer HockeySports38.86×
03Calgary FlamesSports29.13×
04Ottawa SenatorsSports18.24×
05Winnipeg JetsSports10.56×
06Montreal CanadiensSports10.53×
07New York IslandersSports9.18×
08New Jersey DevilsSports8.37×
09Columbus Blue JacketsSports7.70×
10Dallas StarsSports6.88×
11Colorado AvalancheSports6.33×
12San Jose SharksSports6.22×
13Buffalo SabresSports6.19×
14Ben StillerMovies & TV6.09×
15World SeriesSports5.05×
16NHLSports4.47×
17Aaron RodgersSports4.16×
18Seattle MarinersSports3.48×
19Ice hockeySports2.44×
20Mixed martial artsSports1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam Bennett audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam Bennett audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Risk AppetiteTHRILL1.31×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam Bennett audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.82×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam Bennett have in United States?

Sam Bennett has an estimated audience of 579,555 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Sam Bennett fans?

33.6% of Sam Bennett fans are female, 66.4% are male, with an average age of 37.8 years.

03

Which brands do Sam Bennett fans like most?

Sam Bennett fans show strongest brand affinity for Florida Panthers (107.99×), Bauer Hockey (38.86×), and Calgary Flames (29.13×) over the country average.

04

Where do Sam Bennett fans live in United States?

Sam Bennett fans in United States are most concentrated in Florida (reach ~90K), New York (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sam Bennett fans also like?

Beyond Sam Bennett itself, the audience over-indexes on Bauer Hockey (38.86×), Calgary Flames (29.13×), NHL (4.47×), and Montreal Canadiens (10.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Sam Bennett audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Bennett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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