Rascasse Audience Intelligence

Sam Darnold Audience in United States

A data profile of the people who buy, follow and care about Sam Darnold in United States — modelled from more than twelve digital signal sources. Sam Darnold has an estimated audience of 9,363,802 people in United States.

#46among American football in United States#221among Person in United States#308in Sports

The average Sam Darnold fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include NFL, Russell Wilson, Mixed martial arts, with strongest over-indexing on NFL (1.66× the country average).

Demographically, the Sam Darnold audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sam Darnold fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam Darnold profile in United States.

Audience size
9.4M
in United States
Gender
38.8%♀
61.2% male
Age
36.8
average years
Country rank
#3821
Person in United States
Fig. 01

Search interest · 12-month trend

+113%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam Darnold fans

38.8% are female, 61.2% are male, average age 36.8.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Sam Darnold audience in United States
MetricValue
Female38.8%
Male61.2%
Average age36.8
Estimated audience size9,363,802
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Sam Darnold audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

87.6%

of the worldwide Sam Darnold audience comes from United States.

Worldwide audience distribution share by country for Sam Darnold
CountryShare
United States87.6%
Canada3.7%
Mexico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam Darnold audience in United States is strongest.

Fig. 05

Top regions by affinity

Sam Darnold fans by region: top regions in United States
#RegionReachAffinity×
01Washington~600K3.28×
02Minnesota~300K2.01×
03North Dakota~30K1.51×
04Idaho~60K1.37×
05South Dakota~30K1.31×
06Oregon~100K1.24×
07Montana~30K1.22×
08Wisconsin~200K1.09×
09Iowa~80K1.07×
10California~1M1.06×
11Hawaii~40K1.04×
12Arizona~200K1.03×
13New Jersey~200K1.02×
14Kansas~80K1.02×
15Illinois~300K1.01×
16Pennsylvania~300K1.00×
17Connecticut~90K0.98×
18North Carolina~300K0.97×
19Massachusetts~200K0.97×
20Alaska~20K0.97×
21Maryland~200K0.96×
22Colorado~100K0.95×
23Nevada~90K0.95×
24Nebraska~40K0.92×
25Delaware~20K0.92×
26Virginia~200K0.91×
27Missouri~100K0.91×
28New York~500K0.90×
29Michigan~200K0.89×
30South Carolina~100K0.88×
31Ohio~300K0.87×
32Rhode Island~30K0.86×
33New Hampshire~30K0.85×
34Washington, District of Columbia~20K0.85×
35Louisiana~100K0.83×
36New Mexico~40K0.83×
37Indiana~100K0.81×
38Utah~70K0.81×
39Vermont~10K0.81×
40Texas~600K0.79×
41Florida~500K0.79×
42West Virginia~30K0.79×
43Maine~30K0.77×
44Kentucky~90K0.76×
45Oklahoma~80K0.76×
46Tennessee~100K0.74×
47Georgia~200K0.73×
48Arkansas~60K0.73×
49Mississippi~60K0.72×
50Alabama~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Sam Darnold, United States
0.67×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam Darnold audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam Darnold audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.77×
02Dak PrescottSports3.38×
03LSU Tigers footballSports3.04×
04Seattle SeahawksSports2.33×
05Minnesota TimberwolvesSports2.28×
06Thursday Night FootballSports2.26×
07BPCars & Mobility2.07×
08Aaron RodgersSports2.05×
09Monday Night FootballSports2.03×
10Houston RocketsSports1.94×
11Anime conventionLiterature1.92×
12Mixed martial artsSports1.78×
13CBS SportsMovies & TV1.74×
14NFLSports1.66×
15FandomLiterature1.65×
16NBA playoffsSports1.62×
17Buffalo BillsSports1.62×
18Super BowlSports1.56×
19NBA FinalsSports1.55×
20Golden State WarriorsSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam Darnold audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam Darnold audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam Darnold audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.86×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam Darnold have in United States?

Sam Darnold has an estimated audience of 9,363,802 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sam Darnold fans?

38.8% of Sam Darnold fans are female, 61.2% are male, with an average age of 36.8 years.

03

Which brands do Sam Darnold fans like most?

Sam Darnold fans show strongest brand affinity for NFL (1.66×), Russell Wilson (3.77×), and Mixed martial arts (1.78×) over the country average.

04

Where do Sam Darnold fans live in United States?

Sam Darnold fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Washington (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sam Darnold fans also like?

Beyond Sam Darnold itself, the audience over-indexes on Russell Wilson (3.77×), Mixed martial arts (1.78×), Seattle Seahawks (2.33×), and NBA playoffs (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Sam Darnold audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Darnold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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