Sam Darnold Audience in United States
Sam Darnold has an estimated audience of 9,223,290 people in United States. 43.4% are female, 56.6% are male, average age 36.4. Top brand affinities: Google Maps, Capital One, Aaron Rodgers, Indeed.com, CarGurus.
Top brand affinities include Google Maps, Capital One, Aaron Rodgers, with strongest over-indexing on Google Maps (16.62× the country average). Demographically, the Sam Darnold audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Sports · Type: Person · Subtype: American football
Demographics of Sam Darnold fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 36.4 |
| Estimated audience size | 9,223,290 |
Audience persona
The typical Sam Darnold fan in United States is more male, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 16.62× | Internet & Social Media |
| Capital One | 14.89× | Business & Career |
| Aaron Rodgers | 23.55× | Sports |
| Indeed.com | 14.7× | Business & Career |
| CarGurus | 16.05× | Cars & Mobility |
| Enterprise Rent-A-Car | 15.44× | Cars & Mobility |
| Circle K | 15.76× | Shopping |
| Google News | 12.86× | News |
| AccuWeather | 13.79× | Home & Garden |
| Beetlejuice | 9.51× | Movies & TV |
| Bruce Willis | 13.5× | Movies & TV |
| ICloud | 16.29× | Technology & Electronics |
| StubHub | 15.73× | Travel & Leisure |
| DeviantArt | 12.19× | Internet & Social Media |
| Khan Academy | 13.89× | Business & Career |
| Diane Keaton | 10.12× | Movies & TV |
| DuckDuckGo | 14.09× | Internet & Social Media |
| Google Earth | 15.13× | Internet & Social Media |
| Zac Efron | 13.87× | Movies & TV |
| Billy Bob Thornton | 12.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.09 |
| Risk Appetite | THRILL | 1.06 |
| Social Media Usage | JOY | 1.03 |
| LGBTQ+ Identity | OPEN | 0.98 |
| Sports Activity | POWER | 0.97 |
| Early Adopter Mentality | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.9% |
| Canada | 3.7% |
| Mexico | 2.0% |
See Sam Darnold audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sam Darnold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.