School bus Audience in United States
School bus has an estimated audience of 2,378,247 people in United States. 48.8% are female, 51.2% are male, average age 46.0. Top brand affinities: Staples (Canada), MSN, Ford Transit Connect, JoJo Siwa, Great Clips.
Top brand affinities include Staples (Canada), MSN, Ford Transit Connect, with strongest over-indexing on Staples (Canada) (5.14× the country average). Demographically, the School bus audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Cars & Mobility · Type: Topic
Demographics of School bus fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 46.0 |
| Estimated audience size | 2,378,247 |
Audience persona
The typical School bus fan in United States is balanced, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Staples (Canada).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staples (Canada) | 5.14× | Business & Career |
| MSN | 3.36× | News |
| Ford Transit Connect | 42.82× | Cars & Mobility |
| JoJo Siwa | 8.33× | Movies & TV |
| Great Clips | 3.85× | Beauty & Wellness |
| Michelle Monaghan | 10.26× | Movies & TV |
| Boat racing | 28.03× | Sports |
| Fox News Channel | 1.76× | Movies & TV |
| Kia Sportage | 11.59× | Cars & Mobility |
| Meg Ryan | 8.02× | Movies & TV |
| Sam Elliott | 5.19× | Movies & TV |
| Dentistry | 2.88× | Business & Career |
| John Malkovich | 10.26× | Movies & TV |
| Tractor Supply Company | 3.39× | Shopping |
| Chuck Norris | 3.12× | Movies & TV |
| Made in USA | 2.95× | Business & Career |
| Hobby Lobby | 1.92× | Home & Garden |
| Nature | 1.51× | Home & Garden |
| United States Postal Service | 1.93× | Business & Career |
| Robert Redford | 3.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.31 |
| Patriotism | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.29 |
| Extroversion | THRILL | 1.26 |
| Family Orientation | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.4% |
| United Kingdom | 6.7% |
| Canada | 5.7% |
See School bus audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for School bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.