A data profile of the people who buy, follow and care about School bus in United States — modelled from more than twelve digital signal sources. School bus has an estimated audience of 2,378,247 people in United States.
School bus has an estimated audience of 2,378,247 people in United States. 48.8% are female, 51.2% are male, average age 46.0. Top brand affinities: Ford Transit Connect, Nostalgia, Robert Redford, Michelle Monaghan, Discogs.
Top brand affinities include Ford Transit Connect, Nostalgia, Robert Redford, with strongest over-indexing on Ford Transit Connect (50.22× the country average).
Demographically, the School bus audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Career Orientation.
The typical School bus fan in United States is balanced, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Ford Transit Connect.
The key figures that characterise the School bus profile in United States.
48.8% are female, 51.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 46.0 |
| Estimated audience size | 2,378,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide School bus audience comes from United States.
| Country | Share |
|---|---|
| United States | 49.4% |
| United Kingdom | 6.7% |
| Canada | 5.7% |
The strongest cross-interests of the School bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Transit Connect | Cars & Mobility | 50.22× | ||
| 02 | Michelle Monaghan | Movies & TV | 10.26× | ||
| 03 | Discogs | Music & Radio | 10.26× | ||
| 04 | John Malkovich | Movies & TV | 10.26× | ||
| 05 | Popup camper | Travel & Leisure | 7.87× | ||
| 06 | Meg Ryan | Movies & TV | 6.92× | ||
| 07 | Robert Redford | Movies & TV | 4.07× | ||
| 08 | DuckDuckGo | Internet & Social Media | 3.77× | ||
| 09 | Nostalgia | Home & Garden | 2.85× | ||
| 10 | Public transport | Cars & Mobility | 2.73× | ||
| 11 | FedEx | Business & Career | 2.49× | ||
| 12 | Genetics | Kids & Family | 2.44× | ||
| 13 | Hardware store | Home & Garden | 2.38× | ||
| 14 | Lodging | Travel & Leisure | 2.23× | ||
| 15 | Internet & Social Media | 2.07× | |||
| 16 | Subway | Food & Beverages | 1.98× | ||
| 17 | McDonald's | Food & Beverages | 1.87× | ||
| 18 | Burger King | Food & Beverages | 1.77× | ||
| 19 | Pizza Hut | Food & Beverages | 1.74× | ||
| 20 | Nonprofit organization | Politics & Society | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Career Orientation | POWER | 1.73× | |
| Community Orientation | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.55× | |
| Design Affinity | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for School bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.