School bus Audience in United States
School bus has an estimated audience of 2,378,247 people in United States. 48.8% are female, 51.2% are male, average age 46.0. Top brand affinities: Israel, Jennifer Fisher Jewelry, Jingoism, Elsword, Jeep Wagoneer.
Top brand affinities include Israel, Jennifer Fisher Jewelry, Jingoism, with strongest over-indexing on Israel (3.67× the country average). Demographically, the School bus audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Cars & Mobility · Type: Topic
Demographics of School bus fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 46.0 |
| Estimated audience size | 2,378,247 |
Audience persona
The typical School bus fan in United States is balanced, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.67× | Travel & Leisure |
| Jennifer Fisher Jewelry | 28.03× | Fashion & Accessoires |
| Jingoism | 2.17× | Politics & Society |
| Elsword | 11.59× | Games |
| Jeep Wagoneer | 3.59× | Cars & Mobility |
| Jeep Grand Cherokee (WJ) | 3.74× | Cars & Mobility |
| Jaws | 2.84× | Movies & TV |
| Stucco | 2.72× | Home & Garden |
| Home staging | 1.99× | Home & Garden |
| Insulin index | 5.16× | Health |
| Hebe | 2.36× | Home & Garden |
| Jezebel (film) | 2.23× | Movies & TV |
| Jennifer Meyer | 4.85× | Fashion & Accessoires |
| Brunello Cucinelli | 2.44× | Fashion & Accessoires |
| Layne Staley | 2× | Music & Radio |
| Canon (music) | 5.48× | Music & Radio |
| Hobe Sound, Florida | 8.02× | Travel & Leisure |
| Infiniti QX56 | 4.93× | Cars & Mobility |
| Final Fantasy VII (Famicom) | 3.94× | Games |
| Laneige | 1.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.31 |
| Patriotism | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.29 |
| Extroversion | THRILL | 1.26 |
| Family Orientation | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.4% |
| United Kingdom | 6.7% |
| Canada | 5.7% |
See School bus audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for School bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.